Position Galaxy A series as the ultimate supporter of self-expression.
Our media consumption pull revealed that Gen Z doesn’t read tech media. They exclusively consume news on overcrowded social channels. Knowing traditional earned tactics wouldn’t be enough to truly connect with our young audience, we engaged top BuzzFeed Creators (and influencers) — Alix, Aria and Maya — at launch. We challenged them to create videos with A series in one hour that centered around “truth and joy,” a theme BuzzFeed created to connect with Gen Z.
Sponsored content from our influencer creators was also featured on BuzzFeed’s homepage, recapping their unique video-making experiences and increasing A series coverage on the platform. The creative freedom given to the influencers ultimately helped maximize relevance, spurred conversation around the brand and proved that the A series can transform compelling ideas into captivating content.