Go all-in and go right now.
Seizing the opportunity meant rousing our client out of bed. But we did it. And with a “truck yeah” attitude, we jumped into the social media storm in real-time with paid support behind our #TechnologyAndStuff content. Early the next morning we huddled with the client — the online conversation was still very much alive. We collaborated with Chevy’s other agency teams, pulling together a plan within hours. Then Chevy hit the gas.
#TechnologyAndStuff was painted across all of the new Colorado’s campaign communications. And the entire schedule was moved forward to capitalize on the opportunity. Chevy steered the online conversation, using the hashtag to promote the truck’s impressive new features with humor and drive traffic to the website.