ST. LOUIS, MO – The Better World Campaign (BWC), a sister organization to the United Nations Foundation, has appointed FleishmanHillard as the communications agency to provide strategic communications and public affairs support, reinforcing the importance of the U.N. goals, work and impact in the United States.

The BWC works to foster a strong, effective relationship between the United States and the United Nations that promotes core American interests and builds a more secure, prosperous and healthy world. BWC engages policymakers, media and the American public to increase awareness of the critical role played by the U.N. in world affairs and the value of constructive U.S.-U.N. relations.

The work is being led by FleishmanHillard’s International Affairs and Public Affairs teams, and will also include members of DDC Public Affairs in Washington, D.C.

“We are thrilled to support the Better World Campaign in its effort to promote a stronger relationship between the United States and the United Nations,” said Colin Hart, FleishmanHillard partner and International Affairs lead for the United States. “The U.N. is a critical forum for the U.S. – and the American people – to safeguard our interests and navigate global uncertainty at a time when the world is rife with challenges.”

“The world needs strong partnership between the United Nations and the United States more than ever,” said Peter Yeo, president of the Better World Campaign. “We are excited to have FleishmanHillard’s support as we continue the mission started by entrepreneur and philanthropist Ted Turner as part of his historic $1 billion gift to advance global peace, security and health.”

ST. LOUIS – FleishmanHillard has named Scott Radcliffe as the agency’s global director of cybersecurity. In this new position he will be responsible for overseeing the agency’s global Cybersecurity Center of Excellence, which brings together communications expertise from across the firm to advise clients who are facing ever-increasing cyber risk. FleishmanHillard’s Cybersecurity Center of Excellence sits at the intersection where crisis and preparedness, policy and issues, and product and innovation come together. The role will report to Tim O’Keeffe, FleishmanHillard’s global managing director of Technology.

“FleishmanHillard partners with global businesses to help them understand and navigate the role cybersecurity plays in this accelerated wave of digital transformation,” said O’Keeffe. “Right now, company leaders are under immense pressure to fully understand the new dynamics of U.S. disclosure policies when preparing for a potential cyber incident. Today, it’s more than just being prepared for a data breach, business leaders must now navigate changing policy and governance issues to remain compliant. FleishmanHillard, with Scott’s leadership, is uniquely positioned to help company leaders navigate through these changing dynamics.”

Radcliffe returns to FleishmanHillard from Apple, where he led cybersecurity communications. He previously served as the agency’s senior global data privacy and security expert from 2016 to 2020. He began his career in the U.S. Army after graduating from West Point, where he was first exposed to cybersecurity while working under the Multi-National Corps-Iraq Commanding General.

“Personal and corporate data have become some of the most valuable resources any organization has, and the threat to that resource is only growing as its value to bad actors continues to rise,” said Radcliffe. “It’s critical for every business to be as prepared as possible for a cyberattack and to understand how to navigate through that moment should an incident occur. In addition to making sure that business leaders thoroughly understand the increasing number of policies and regulations, it’s critical for businesses to better educate their customers and employees about how they can more securely interact with an organization’s network and protect their data. I’m thrilled to be back at FleishmanHillard and bringing our firm’s expertise forward to help company leaders that have cybersecurity at the top of their business agenda.”

Radcliffe has worked across sectors with experience in technology, healthcare, energy, manufacturing, food and agriculture, government, gaming and financial services. In addition to cybersecurity, he has expertise in corporate crisis and reputation, executive communications, employee and internal communications and product and innovation storytelling.