Appointment Builds on the Agency’s New Global Leadership Team, Leans into Brand Consulting as an Accelerant to Client Business Outcomes and Sales Growth

FleishmanHillard today announced the hire of Jim Joseph as global head of Brand Impact. In this role, Joseph will be responsible for leading FleishmanHillard’s global Brand business across B2B, B2C and B2G audiences, leveraging communications to enable commerce and business outcomes for the agency’s clients.

“Everything we do is designed to drive action and impact for our clients, and we have the power and ability to drive commercial outcomes through our work,” said J.J. Carter, FleishmanHillard president and chief executive officer. “Jim’s expertise in client-side brand management, as well as his roles across multiple agency disciplines and industry sectors throughout his career, perfectly position him to make FleishmanHillard the undisputed global destination for brand work and for clients who need a partner that will deliver true business impact.”

FleishmanHillard has long emphasized its Corporate Affairs consulting strength and now brings similar discipline to an elevated Brand Impact offering under Joseph’s leadership. Through this effort FleishmanHillard will focus on driving commercial outcomes rather than communications output and will pull from the firm’s strengths in data and intelligence, strategic integration and its spectrum of industry expertise.

“I feel like joining FleishmanHillard at this moment, in this role is the culmination of my career journey,” said Joseph. “We’re working to be a first mover in the industry reinvention of what brand marketing and communications mean in today’s world and how we can drive business impacts and commerce for our clients.”

Before joining FleishmanHillard, Joseph was at Ketchum where he held various roles including U.S. CEO and global chief marketing officer. Before that he was the chief customer solutions officer at IPG Health and previously served as global president at BCW. Joseph also held roles at Lippe Taylor, Saatchi & Saatchi Wellness and GW Hoffman! Marketing. He began his career with positions at Johnson & Johnson and Church & Dwight Co., Inc. Joseph is an adjunct instructor at New York University’s School of Professional Studies and authored four books about marketing, in addition to one about parenting.

Joseph is the latest appointee to Carter’s new global leadership team on the heels of last year’s announcement of Della Sweetman as president, Americas and chief strategy officer, and six new global leadership appointments. The agency has also appointed new market leadership in India, Texas, Thailand and Singapore, and additional leadership expertise roles including Health and Life Sciences, TRUE Global Intelligence, Cybersecurity and Responsible Business and Impact.

FleishmanHillard today announced the appointment of Madhulika Ojha as managing director of its India operations. Based in Mumbai, Ojha will oversee the strategy, operations and growth of the agency’s India offices. She will report to Joanne Wong, Asia Pacific president and senior partner at FleishmanHillard.

Ojha brings nearly 20 years of strategy consulting experience, with deep expertise in designing and implementing large-scale transformation programs to help businesses grow market share, increase shareholder value and enhance operational efficiency through technology enablement. Most recently, she served as an Executive Director in the Strategy and Transactions advisory team at EY in India, where she advised C-level leaders across industries.

Commentating on the appointment, Wong said, “At FleishmanHillard, we focus on the role communications play in driving business outcomes and influencing C-suite priorities and Board discussions. Madhulika’s expertise in post-merger integration, deals and transactions and the financial communications ecosystem offers us growing opportunities to strengthen our position as a trusted advisor. As India’s business and financial landscape evolves rapidly, her leadership will enable us to better support clients in navigating this dynamic environment. We are thrilled to have her join us and lead the next phase of growth and transformation for our India operations.”   

Ojha’s career spans leading global business advisory and technology consulting firms, including EY, Capgemini, Deloitte, TCS and Tech Mahindra. She has advised Fortune 500 corporations across sectors such as financial services, consumer, automotive, life sciences and more, with market exposure spanning Asia, Europe and the Americas.

“The FleishmanHillard team in India has built an impressive foundation, and I’m excited to build upon their success,” Ojha said. “The agency’s commitment to delivering business-informed, technology-powered communications that drive tangible business outcomes aligns perfectly with my passion and professional experience. I look forward to contributing and collaborating with the team to help clients protect, transform and grow their businesses through strategic communications.”

Wong added: “Our focus for India and the broader APAC region in 2025 is to further solidify our unique position as a business-critical advisor, offering both high-level strategic counsel and robust implementation for clients. With management consulting leaders like Madhulika bringing greater strategic depth, combined with our trusted brand, leading global networks and comprehensive offerings, we are confident in achieving this priority.” 

Since 2007, FleishmanHillard India has continued to deliver award-winning campaigns for both global and local clients across sectors such as fast-moving consumer goods, healthcare, technology, financial services, automobile and hospitality. The team has earned numerous accolades, including being recognized as the Public Relations Team of the Year at the 2024 Acer Faster Awards. It has also won Best Consumer Relation Campaign at the 2022 Public Relations Council of India Awards; Best Use of Digital and Print Media at the 2021 Asia Pacific IN2SABRE Awards; and both the Technology: Hardware and Financial & Professional Services categories at the 2020 Asia Pacific SABRE Awards.

ST. LOUIS, Jan. 20, 2025 – FleishmanHillard today announced the appointment of Thomas Skelton as the regional lead of its award-winning research and analytics practice – TRUE Global Intelligence (TGI) – in the Asia Pacific (APAC) region. Based in Singapore, Skelton will oversee the growth and operations of TGI in APAC, driving the agency’s expanding research and analytics capabilities to deliver data-driven insights and solutions for clients across the region. He will report to Joanne Wong, APAC president and senior partner at FleishmanHillard.

“Tom’s deep understanding of the region and proven expertise in research and analytics will be invaluable to the team as we continue to elevate the impact of our TGI offering and better serve clients in APAC,” said Wong. “His appointment is also a testament to our strategic focus on embedding data and intelligence in every aspect of our work, seamlessly blending data, communication expertise and creative brilliance to create outcomes that truly matter to our clients’ businesses.”

Wong continued, “Our clients are navigating an increasingly complex business ecosystem, requiring communications to be more bespoke and outcome driven than never before, which is only possible with the power of data. As we work to elevate our unique position as the communications advisor who can deliver both intelligence-informed strategy and impactful execution in 2025, Tom’s leadership and the entire TGI team will play a key role in driving this vision forward.”

Marjorie Benzkofer, global lead of TGI, added, “Data and analytics are at the heart of our global strategy to drive value and innovation for clients worldwide. Tom’s leadership will be instrumental in further integrating these capabilities into our APAC operations, equipping our teams to deliver transformative, market-specific solutions. We’re excited to welcome him to the TGI team and leverage his unique experiences and insights from the APAC perspective, which is increasingly vital to our clients and business globally.”

With extensive experience across consultancies and in-house roles in the UK, China and Singapore, Skelton brings a proven track record of developing and implementing data-driven strategies for global and local organizations in the APAC region. Before joining FleishmanHillard, he led the APAC Consultancy Practice at TEAM LEWIS, including its research and analytics team across six markets in the region. Prior to that, he held the role of Senior Manager, Communications Strategy, APAC at Cision, a consumer and media intelligence company.

FleishmanHillard’s TGI practice reveals the truth about clients’ stakeholders, their competitive landscape and impact on desired outcomes. These insights ensure resonant connections with audiences to help clients realize goals and sustain success. The practice offers a range of consulting offerings, enabled by the OPRG Data Stack – our suite of digital tools designed to meet critical intelligence needs, including:

Audience offerings: journal mapping, data-driven media mapping, KOL/influencer identification and intelligence to enhance the profiling and targeting of a client’s key stakeholders.

Business offerings: industry outlook and competitive research, media research and monitoring services to better understand the business environment in which a client operates.  

Reputation offerings: issues indexing and tracking, crisis assessment and narrative gap analysis to help clients identify top opportunities to build reputation and mitigate risks.

Assessment offerings: KPI framework development and message/creative concept testing to effectively evaluate communications outputs and outcomes.

The TGI practice operates in key APAC markets, including Singapore, Hong Kong, Japan, South Korea and India. 

Agency Expands Sector Leadership Team Announcing Additional Senior Roles

ST. LOUIS, Jan. 7, 2025 – FleishmanHillard today announced that Mary Kosinski has joined the agency as global managing director of Health and Life Sciences effective immediately. Kosinski will lead FleishmanHillard’s largest sector and be responsible for driving transformation, expanding focus and delivering integrated solutions for clients.

“Mary’s energy and deep regulatory and policy experience will bring tremendous insights to our clients and fresh perspectives to our team,” said Mark Mortell, global head of practices and sectors for FleishmanHillard. “Her background in government agencies complements FleishmanHillard’s strong healthcare credentials and expertise across the sector.”

Before joining FleishmanHillard Kosinski served in multiple regulatory, advocacy and public health advisory roles. Most recently as the head of global corporate affairs for Pi Health and previously at the Pharmaceutical Research and Manufacturers of America. For nearly 15 years, Mary worked both domestically and overseas with the U.S. Department of Health and Human Services, including the Centers for Medicare and Medicaid Services, the Assistant Secretary for Preparedness and Response, and was the first chief of staff at the Biomedical Advanced Research and Development Authority.

In addition to Kosinski’s appointment, the agency announced three new leadership roles within Health and Life Sciences:

John Gisborne as the sector’s global head of strategic client partnerships expanding client relationships and building strategic opportunities.

Marc Longpre as global head of strategy and insights for the sector, building up agency capabilities and key areas of expertise.

Jenyne Engelhardt as global head of operations and integration for the sector, driving efficiency, service integration and talent engagement.

These senior leaders bring deep industry expertise, have led client teams and have served as counselors for clients across FleishmanHillard’s global health network. Kosinski and the new sector leadership team will work to diversify the business, ensure career development for agency colleagues and cultivate a culture of client experience excellence.

Kosinski and the leadership team will be working closely with other global and regional health leaders across OPRG agencies.

“I’m excited to join such a dynamic organization and talented team at such a pivotal moment for the healthcare industry,” said Kosinski. “The pace of change is unlike any other in healthcare’s history – digital transformation, Gen AI, patient-centered care and novel drugs and therapeutics are all contributing to a new era where communications is vital in helping clients meet patient and consumer expectations. FleishmanHillard’s deep health and life sciences experience will ensure we’re ready to help clients achieve their goals and navigate the challenges they face with the agility, thought leadership and expert support they need.”

FleishmanHillard’s Health and Life Sciences sector is FleishmanHillard’s largest, providing expert counsel and communications support for healthcare clients’ needs across reputation, product brand building, patient and healthcare professional engagement, public affairs, crisis communications, social and innovation, research and media relations. 

Today’s announcement follows the appointment of J.J. Carter to president and CEO of the agency in October 2024, and his new global leadership team in November 2024, reflecting FleishmanHillard’s transformation and expanded focus on the use of intelligence and technology. Kosinski’s appointment marks the agency’s continued commitment to deliver specialist senior counsel and leadership in key sectors.

ST. LOUIS, Dec. 2, 2024 – FleishmanHillard today announced the hiring of Jennifer Little as general manager of its Texas business, including its offices in Austin and Dallas.

“Jen is a respected agency leader who will bring invaluable experience to our Texas operations,” said Della Sweetman, president, Americas and chief strategy officer. “She has a record of driving growth, strengthening client partnerships across industries, championing talent and creating a thriving workplace culture. I look forward to the impact she will have on our continued success in Texas and alongside other market leaders in our overall transformation.”

Little will be responsible for the strategic plan and vision for FleishmanHillard Texas that will serve as a blueprint for its areas of growth and management, including client experience, business development, talent development and staffing. She will be part of FleishmanHillard’s Americas leadership team supporting the agency’s vision and growth strategy.

“FleishmanHillard has a strong reputation for best-in-class work in our industry, and I am delighted to return to the Omnicom family to continue to strengthen the business in Texas,” said Little. “This is an exciting time at the agency, and I am encouraged by the new leadership and the opportunity to focus on developing our teams and elevating client service and solutions.”

Before joining FleishmanHillard, Little was an executive vice president and Texas market leader at Burson and part of the leadership team in the Corporate Affairs practice. She started her agency career at Ketchum in Dallas and held leadership positions in Texas at Edelman and MikeWorldWide. Little also led external communications as the director of public relations for Pizza Hut, Inc.

Little is an award-winning educator and mentor of future PR leaders with teaching roles at Southern Methodist University and the University of Texas at Arlington. A lifelong reader and early childhood literacy advocate, she founded Little Hands Book Bank, a nonprofit focused on improving pre-kindergarten reading readiness in underserved communities in North Texas.

Little will be replacing Kristy Wilson, who is shifting her focus to lead one of the firm’s largest global clients. Wilson was appointed to general manager of FleishmanHillard in Austin in 2015 before becoming general manager of the agency’s Chicago operations in 2019. She returned to Texas in 2021 to lead Texas operations as general manager.

FleishmanHillard Texas has been recognized as a leader in health and life sciences; retail, sports and lifestyle; food and beverage; government and public sectors; and tech. It is a key player in the agency’s global network and provides deep expertise to our practices including Media, Platforms and Storytelling; Creative, Strategy and Planning; Consumer and Brand Marketing; Reputation Management; and Cybersecurity.

About FleishmanHillard 
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries. 

About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies FleishmanHillard, Ketchum, Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom (NYSE: OMC). www.TeamOPRG.com.

FleishmanHillard today announced several key roles as a part of its global leadership team under recently appointed President and CEO J.J. Carter. These individuals will be responsible for defining critical growth areas and operational priorities as the firm continues its evolution.

 “As we accelerate the modernization of our firm, these appointments are vital to our future,” said Carter. “By fortifying our operations with proven agency leaders and elevating new voices, we will fuel our growth and the transformation of our work. This first phase of appointments strengthens accountability for client operations, business development, industry expertise, data and digital, and preparing our workforce for change. On this foundation we will expand our use of intelligence and technology, while becoming a more dynamic, modern consultancy.”

The following leadership roles will join previously appointed leaders Patti Portnoy (chief financial officer), Della Sweetman (president, Americas and chief strategy officer) and Adrianne Smith (chief diversity and inclusion officer), forming the senior functional and operational leaders in the agency:

Lisa Moehlenkamp to chief operating officer. In this role she will drive operational excellence, urgency and impact worldwide, working closely with Carter and Omnicom partners. Previously chief of staff and chief talent officer for the agency, Moehlenkamp has been with FleishmanHillard for more than 25 years following her time at SBC (now AT&T).

Emily Frager to chief client officer. In this role she will lead commercial excellence for the firm’s largest clients, supporting top client leaders committed to delivering the highest standards of modern communications. Currently general manager of the agency’s Southern California operations, Frager began her career at FleishmanHillard Chicago before joining Lennar Ventures as their chief marketing officer, boomeranging back to the agency in 2016.

Mitch Germann to chief business development and brand officer. In this role, he will lead the agency’s business development operation and will oversee FleishmanHillard’s brand and marketing efforts. Formerly the agency’s global managing director of Retail, Sports and Lifestyle sector. Germann served in senior leadership roles at Nike and Jordan Brand, previously was general manager of FleishmanHillard Southern California, a global client leader and veteran of three FleishmanHillard offices (Kansas City, Los Angeles and San Francisco).

Ephraim Cohen to global head of data and digital. In this role, he will drive enterprise-adoption of intelligence, media and digital solutions, including generative AI and other new platforms. Cohen is currently global managing director of Media & Platforms (media relations, influencer and social and paid), and was previously general manager of FleishmanHillard New York. Cohen also held positions with Edelman and MikeWorldWide.

Faith Howe to chief of staff. In this role, she will lead the evolution of global talent, focusing on leadership development and organizational excellence, while preparing the agency’s talent and systems for the future. Formerly the agency’s UK managing director of talent development and one of our leading consultants in the Talent and Transformation practice, Howe has worked for FleishmanHillard for 11 years. She began her career at Taylor Bennett Ltd.

Mark Mortell to global head of practices and sectors. Previously the chief global client leadership officer, he will focus on elevating the firm’s specialist expertise across industry sectors working closely with leaders of Health, Technology, Retail, Sports & Lifestyle, Financial and Professional Services, Manufacturing and Energy, Government and Public Sector, Food, Agriculture and Beverage and key capabilities. Mortell joined the agency in 2002, following executive leadership roles at Aer Lingus, the Irish Tourist Board and the Bank of Ireland.

In due course, Carter intends to make additional appointments that will strengthen the agency’s vertical expertise, capabilities and key geographies that serve the agency’s largest clients.  

From top left: Moehlenkamp, Frager, Cohen, Howe, Germann and Mortell.