Employee Login

Enter your login information to access the intranet

Enter your credentials to access your email

Reset employee password

Article

FleishmanHillard Rolls Out a Virtual Audience Platform That Brings Real People in the Room

May 27, 2025

What if you could just turn to your audience and ask what they think or if they have other ideas—right when you need their input? 💡💡💡

Today, we’re proud to launch Sage, our virtual audience development platform and team of expert audience developers. Over the past year, we’ve been developing and testing virtual audiences with clients across consumer, corporate and B2B sectors, working “with” audiences to develop strategies, campaigns and content for clients across healthcare, consumer, and corporate communications.

What makes Sage Virtual Audiences different?

Far too often, once campaign research is complete, it gets filed away to gather dust. This service changes that. It’s a living, evolving model of audiences that keeps learning over time.

Sage Virtual Audiences are built through a powerful combination of:

  • Omni-based data from Omnicom’s industry-leading audience insights platform.
  • The OPRG data stack.
  • FleishmanHillard’s audience profiling expertise.

And it doesn’t stop at demographics or dashboards. We pull together multiple information streams—how audiences behave online, what they’re saying, expert insights, social trends, and influencer content—to create virtual audiences that feel genuinely real.

We also focus on capturing the authentic “voice” of the audience, using transcripts, posts, and other audience content as data sources. It doesn’t just give you synthetic data; it helps you understand how your messages land with real people, using their actual language and thought patterns.

And it does so with a high level of accuracy.

Virtual audiences, real impact

Sage Virtual Audiences are continuously updated using proven research methodologies to ensure specific confidence levels and insights based on the most recent news, points of view, and behavioral changes. Primary research can be added quarterly to ensure virtual responses are the equivalent of real-world responses, for clients needing extra rigor.

In all cases, the virtual audiences provide the equivalent of a fresh survey for every topic, but at a fraction of the cost.

Choose the Sage that fits

Sage Virtual Audiences come in different flavors depending on what you need. Tailored formats include:

✅ **Sage Test**: Test strategy, ideas and messages before they go live

✅ **Sage Focus**: Focus groups that mimic real conversations

✅ **Sage Survey**: Develop personas and create synthetic survey result data

✅ **Sage Brainstorm**: Brainstorm with AI in both voice and text modes

✅ **Sage Measure**: Scoring results and measuring message pull-through

✅ **Sage Crisis**: Assess risk and get feedback in real-time during crises

✅ **Sage Personas**: Enrich audience segmentation insights and playbooks

We can model a wide range of audiences, too. Replications include audiences for:

  • Consumers
  • Business folks
  • Corporate stakeholders
  • Cultural groups
  • Political and policy audience

Want to learn more about virtual audiences and how they might help your next project? Drop us a line at [email protected].   

Article

Marshall Manson Is Appointed CEO of FleishmanHillard UK

May 21, 2025

FleishmanHillard today announced the appointment of Marshall Manson as Chief Executive Officer of FleishmanHillard UK. Manson will assume the role effective immediately, overseeing the agency’s strategic direction, client service, growth, innovation and talent development across its UK operations.

An accomplished communications leader with deep expertise in corporate affairs, campaigning, and digital engagement, Manson most recently served as Chair of Corporate Affairs, Digital & Insight at FleishmanHillard UK. In that role, he guided multidisciplinary teams and global client relationships, championing integration and innovation across the agency’s most complex mandates.

“Marshall is a strategic force with a calm, incisive approach to leadership,” said J.J. Carter, President and CEO of FleishmanHillard. “Our clients are increasingly looking to us for our corporate advisory expertise in the face of navigating a complex, multi-stakeholder environment. Given his depth of experience as a seasoned advisor, Marshall is the perfect fit to lead our UK business into the future.”

Manson brings nearly three decades of experience advising C-suites and boards at the intersection of strategy, reputation, and technology. He has held senior leadership roles at Brunswick Group, Ogilvy Public Relations, and Edelman, both in the UK and the US. In 2015, he was named to PRovoke Media’s Innovator 25 list, which recognizes leaders redefining influence and engagement in communications.

“FleishmanHillard is well positioned to push boldly into a new communications landscape,” Manson said. “Leveraging data and AI, our team of first-rate advisors is helping clients navigate uncertainty and deliver communications and marketing with real impact.”

He added: “My whole career has been about applying the latest innovations in practical ways that help businesses and brands solve thorny problems and seize emerging opportunities. I’m excited to deliver that combination of innovation and impact in the months and years to come.”

Manson replaces Hugh Taggart, who will be leaving FleishmanHillard for a new opportunity.

Marshall Manson, CEO of FleishmanHIllard UK

Article

FleishmanHillard Hires Jim Joseph as Global Head of Brand Impact

March 4, 2025

Appointment Builds on the Agency’s New Global Leadership Team, Leans into Brand Consulting as an Accelerant to Client Business Outcomes and Sales Growth

FleishmanHillard today announced the hire of Jim Joseph as global head of Brand Impact. In this role, Joseph will be responsible for leading FleishmanHillard’s global Brand business across B2B, B2C and B2G audiences, leveraging communications to enable commerce and business outcomes for the agency’s clients.

“Everything we do is designed to drive action and impact for our clients, and we have the power and ability to drive commercial outcomes through our work,” said J.J. Carter, FleishmanHillard president and chief executive officer. “Jim’s expertise in client-side brand management, as well as his roles across multiple agency disciplines and industry sectors throughout his career, perfectly position him to make FleishmanHillard the undisputed global destination for brand work and for clients who need a partner that will deliver true business impact.”

FleishmanHillard has long emphasized its Corporate Affairs consulting strength and now brings similar discipline to an elevated Brand Impact offering under Joseph’s leadership. Through this effort FleishmanHillard will focus on driving commercial outcomes rather than communications output and will pull from the firm’s strengths in data and intelligence, strategic integration and its spectrum of industry expertise.

“I feel like joining FleishmanHillard at this moment, in this role is the culmination of my career journey,” said Joseph. “We’re working to be a first mover in the industry reinvention of what brand marketing and communications mean in today’s world and how we can drive business impacts and commerce for our clients.”

Before joining FleishmanHillard, Joseph was at Ketchum where he held various roles including U.S. CEO and global chief marketing officer. Before that he was the chief customer solutions officer at IPG Health and previously served as global president at BCW. Joseph also held roles at Lippe Taylor, Saatchi & Saatchi Wellness and GW Hoffman! Marketing. He began his career with positions at Johnson & Johnson and Church & Dwight Co., Inc. Joseph is an adjunct instructor at New York University’s School of Professional Studies and authored four books about marketing, in addition to one about parenting.

Joseph is the latest appointee to Carter’s new global leadership team on the heels of last year’s announcement of Della Sweetman as president, Americas and chief strategy officer, and six new global leadership appointments. The agency has also appointed new market leadership in India, Texas, Thailand and Singapore, and additional leadership expertise roles including Health and Life Sciences, TRUE Global Intelligence, Cybersecurity and Responsible Business and Impact.

Article

FleishmanHillard Appoints Madhulika Ojha as Managing Director for India

January 27, 2025

FleishmanHillard today announced the appointment of Madhulika Ojha as managing director of its India operations. Based in Mumbai, Ojha will oversee the strategy, operations and growth of the agency’s India offices. She will report to Joanne Wong, Asia Pacific president and senior partner at FleishmanHillard.

Ojha brings nearly 20 years of strategy consulting experience, with deep expertise in designing and implementing large-scale transformation programs to help businesses grow market share, increase shareholder value and enhance operational efficiency through technology enablement. Most recently, she served as an Executive Director in the Strategy and Transactions advisory team at EY in India, where she advised C-level leaders across industries.

Commentating on the appointment, Wong said, “At FleishmanHillard, we focus on the role communications play in driving business outcomes and influencing C-suite priorities and Board discussions. Madhulika’s expertise in post-merger integration, deals and transactions and the financial communications ecosystem offers us growing opportunities to strengthen our position as a trusted advisor. As India’s business and financial landscape evolves rapidly, her leadership will enable us to better support clients in navigating this dynamic environment. We are thrilled to have her join us and lead the next phase of growth and transformation for our India operations.”   

Ojha’s career spans leading global business advisory and technology consulting firms, including EY, Capgemini, Deloitte, TCS and Tech Mahindra. She has advised Fortune 500 corporations across sectors such as financial services, consumer, automotive, life sciences and more, with market exposure spanning Asia, Europe and the Americas.

“The FleishmanHillard team in India has built an impressive foundation, and I’m excited to build upon their success,” Ojha said. “The agency’s commitment to delivering business-informed, technology-powered communications that drive tangible business outcomes aligns perfectly with my passion and professional experience. I look forward to contributing and collaborating with the team to help clients protect, transform and grow their businesses through strategic communications.”

Wong added: “Our focus for India and the broader APAC region in 2025 is to further solidify our unique position as a business-critical advisor, offering both high-level strategic counsel and robust implementation for clients. With management consulting leaders like Madhulika bringing greater strategic depth, combined with our trusted brand, leading global networks and comprehensive offerings, we are confident in achieving this priority.” 

Since 2007, FleishmanHillard India has continued to deliver award-winning campaigns for both global and local clients across sectors such as fast-moving consumer goods, healthcare, technology, financial services, automobile and hospitality. The team has earned numerous accolades, including being recognized as the Public Relations Team of the Year at the 2024 Acer Faster Awards. It has also won Best Consumer Relation Campaign at the 2022 Public Relations Council of India Awards; Best Use of Digital and Print Media at the 2021 Asia Pacific IN2SABRE Awards; and both the Technology: Hardware and Financial & Professional Services categories at the 2020 Asia Pacific SABRE Awards.

Article

Atiwat Krisintu Appointed General Manager of FleishmanHillard Bangkok

January 22, 2025

FleishmanHillard today announced the appointment of Atiwat Krisintu as general manager of its Bangkok office. In this role, he will be responsible for expanding the agency’s offerings and strengthening its market position as the communications experts who deliver both strategy and impactful implementation to drive business outcomes for clients in Thailand.

The post Atiwat Krisintu Appointed General Manager of FleishmanHillard Bangkok appeared first on FleishmanHillard in Thailand.

Article

FleishmanHillard Appoints Thomas Skelton as Regional Lead of TRUE Global Intelligence in APAC

January 20, 2025

ST. LOUIS, Jan. 20, 2025FleishmanHillard today announced the appointment of Thomas Skelton as the regional lead of its award-winning research and analytics practice – TRUE Global Intelligence (TGI) – in the Asia Pacific (APAC) region. Based in Singapore, Skelton will oversee the growth and operations of TGI in APAC, driving the agency’s expanding research and analytics capabilities to deliver data-driven insights and solutions for clients across the region. He will report to Joanne Wong, APAC president and senior partner at FleishmanHillard.

“Tom’s deep understanding of the region and proven expertise in research and analytics will be invaluable to the team as we continue to elevate the impact of our TGI offering and better serve clients in APAC,” said Wong. “His appointment is also a testament to our strategic focus on embedding data and intelligence in every aspect of our work, seamlessly blending data, communication expertise and creative brilliance to create outcomes that truly matter to our clients’ businesses.”

Wong continued, “Our clients are navigating an increasingly complex business ecosystem, requiring communications to be more bespoke and outcome driven than never before, which is only possible with the power of data. As we work to elevate our unique position as the communications advisor who can deliver both intelligence-informed strategy and impactful execution in 2025, Tom’s leadership and the entire TGI team will play a key role in driving this vision forward.”

Marjorie Benzkofer, global lead of TGI, added, “Data and analytics are at the heart of our global strategy to drive value and innovation for clients worldwide. Tom’s leadership will be instrumental in further integrating these capabilities into our APAC operations, equipping our teams to deliver transformative, market-specific solutions. We’re excited to welcome him to the TGI team and leverage his unique experiences and insights from the APAC perspective, which is increasingly vital to our clients and business globally.”

With extensive experience across consultancies and in-house roles in the UK, China and Singapore, Skelton brings a proven track record of developing and implementing data-driven strategies for global and local organizations in the APAC region. Before joining FleishmanHillard, he led the APAC Consultancy Practice at TEAM LEWIS, including its research and analytics team across six markets in the region. Prior to that, he held the role of Senior Manager, Communications Strategy, APAC at Cision, a consumer and media intelligence company.

FleishmanHillard’s TGI practice reveals the truth about clients’ stakeholders, their competitive landscape and impact on desired outcomes. These insights ensure resonant connections with audiences to help clients realize goals and sustain success. The practice offers a range of consulting offerings, enabled by the OPRG Data Stack – our suite of digital tools designed to meet critical intelligence needs, including:

  • Audience offerings: journal mapping, data-driven media mapping, KOL/influencer identification and intelligence to enhance the profiling and targeting of a client’s key stakeholders.
  • Business offerings: industry outlook and competitive research, media research and monitoring services to better understand the business environment in which a client operates.  
  • Reputation offerings: issues indexing and tracking, crisis assessment and narrative gap analysis to help clients identify top opportunities to build reputation and mitigate risks.
  • Assessment offerings: KPI framework development and message/creative concept testing to effectively evaluate communications outputs and outcomes.

The TGI practice operates in key APAC markets, including Singapore, Hong Kong, Japan, South Korea and India. 

Article

FleishmanHillard Earns Perfect Score on 2025 Human Rights Campaign Foundation’s Corporate Equality Index

January 7, 2025

ST. LOUIS, January 7, 2025 – FleishmanHillard has been recognized with the Human Rights Campaign Foundation’s (HRCF) 2025 Equality 100 Award for earning a top score on this year’s Corporate Equality Index (CEI). With a score of 100 on the CEI survey, the nation’s leading benchmark for LGBTQ workplace equality, the agency has demonstrated unwavering dedication to diversity, equity and inclusion and a shared commitment to creating a workplace where everyone can bring their whole selves to work and thrive.

The HRCF’s CEI provides a clear, transparent and actionable framework for leading policies and practices, focusing on four key pillars: non-discrimination policies, equitable healthcare benefits, inclusive internal workplace culture and corporate social responsibility. FleishmanHillard made the ranks of 765 leading companies that have exhibited exemplary efforts in these four areas.

View the Corporate Equality Index 2025 and the complete list of recipients here.

Article

FleishmanHillard Appoints Mary Kosinski as Global Managing Director of Health and Life Sciences

Agency Expands Sector Leadership Team Announcing Additional Senior Roles

ST. LOUIS, Jan. 7, 2025FleishmanHillard today announced that Mary Kosinski has joined the agency as global managing director of Health and Life Sciences effective immediately. Kosinski will lead FleishmanHillard’s largest sector and be responsible for driving transformation, expanding focus and delivering integrated solutions for clients.

“Mary’s energy and deep regulatory and policy experience will bring tremendous insights to our clients and fresh perspectives to our team,” said Mark Mortell, global head of practices and sectors for FleishmanHillard. “Her background in government agencies complements FleishmanHillard’s strong healthcare credentials and expertise across the sector.”

Before joining FleishmanHillard Kosinski served in multiple regulatory, advocacy and public health advisory roles. Most recently as the head of global corporate affairs for Pi Health and previously at the Pharmaceutical Research and Manufacturers of America. For nearly 15 years, Mary worked both domestically and overseas with the U.S. Department of Health and Human Services, including the Centers for Medicare and Medicaid Services, the Assistant Secretary for Preparedness and Response, and was the first chief of staff at the Biomedical Advanced Research and Development Authority.

In addition to Kosinski’s appointment, the agency announced three new leadership roles within Health and Life Sciences:

  • John Gisborne as the sector’s global head of strategic client partnerships expanding client relationships and building strategic opportunities.
  • Marc Longpre as global head of strategy and insights for the sector, building up agency capabilities and key areas of expertise.
  • Jenyne Engelhardt as global head of operations and integration for the sector, driving efficiency, service integration and talent engagement.

These senior leaders bring deep industry expertise, have led client teams and have served as counselors for clients across FleishmanHillard’s global health network. Kosinski and the new sector leadership team will work to diversify the business, ensure career development for agency colleagues and cultivate a culture of client experience excellence.

Kosinski and the leadership team will be working closely with other global and regional health leaders across OPRG agencies.

“I’m excited to join such a dynamic organization and talented team at such a pivotal moment for the healthcare industry,” said Kosinski. “The pace of change is unlike any other in healthcare’s history – digital transformation, Gen AI, patient-centered care and novel drugs and therapeutics are all contributing to a new era where communications is vital in helping clients meet patient and consumer expectations. FleishmanHillard’s deep health and life sciences experience will ensure we’re ready to help clients achieve their goals and navigate the challenges they face with the agility, thought leadership and expert support they need.”

FleishmanHillard’s Health and Life Sciences sector is FleishmanHillard’s largest, providing expert counsel and communications support for healthcare clients’ needs across reputation, product brand building, patient and healthcare professional engagement, public affairs, crisis communications, social and innovation, research and media relations. 

Today’s announcement follows the appointment of J.J. Carter to president and CEO of the agency in October 2024, and his new global leadership team in November 2024, reflecting FleishmanHillard’s transformation and expanded focus on the use of intelligence and technology. Kosinski’s appointment marks the agency’s continued commitment to deliver specialist senior counsel and leadership in key sectors.

Article

Fifth Consecutive Year: FleishmanHillard Honored on PRNews Agency Elite List

December 17, 2024

It’s a five-peat for FleishmanHillard as it announces it has once again made the PRNews Agency Elite Top 120 list. Annually, this list features the top PR and communications firms with the most innovative products, services, employee initiatives/activities and core agency offerings.

PRNEWS highlighted the agency’s global data certification series for its employees in 2024, in addition to its 370-plus training sessions covering 135 topics. The outlet also called out FleishmanHillard’s work addressing ageism through research-backed insights shared at major events, contributing to a nine-point year-over-year increase in DEI client work.

Learn more about the Agency Elite Top 120 list here.

Article

FleishmanHillard Named to PRWeek US Outstanding Extra-Large Agency Shortlist, Receives CDIO DE&I Champion and Client Work Nods

December 10, 2024

FleishmanHillard earned five spots on the 2025 PRWeek US Awards shortlist for agency accomplishments and notable client work. They’ll be competing for Outstanding XL Agency, while Adrianne Smith, FleishmanHillard chief diversity and inclusion officer, is in the running for DE&I Champion. Client Elanco has been shortlisted in three categories – Best in Healthcare, Best in Community Relations and Best in Data Application – for its “Parvo is Poop” campaign.

The PRWeek US Awards recognize impact and excellence in the communications industry, celebrating the leading corporate, agency, non-profit and education teams and the work they produce.

Winners will be announced at the in-person PRWeek US Awards on March 13 at Cipriani Wall Street in New York City. View the full list here.