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FleishmanHillard Scores Big on North American SABRE Awards 2024 Shortlist

April 9, 2024

ST. LOUISFleishmanHillard earned a total of five nominations across multiple categories on the North American SABRE Awards shortlist. The global public relations agency was recognized for outstanding client work, including campaigns with Subway, Krispy Kreme Doughnuts and WaterWipes.

  • Subway with FleishmanHillard, “Subway for Life: Name Change” (Food Service)
  • Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Turns Losing Lottery Tickets into Dough” (Food Service)
  • WaterWipes, “Hallowclean” (Consumer Products)

The North American SABRE Awards are presented by PRovoke Media and recognize superior achievement in branding, reputation and engagement. The shortlist is selected from more than 2,000 entries and is evaluated by a jury of industry leaders. Winners will be announced at a ceremony in New York City on May 1st. Get the full list of nominees here.


FleishmanHillard Nominated for Large Agency of the Year as PRovoke Media’s 2024 North American Agencies of the Year Awards Shortlist is Revealed

April 4, 2024

ST. LOUISFleishmanHillard has been recognized as one of the five finalists in the Large Agency of the Year category for PRovoke Media’s 2024 North American Agencies of the Year Awards. The global public relations agency was lauded for impressive new business figures, adding 400 new clients globally and strong efforts to enhance DE&I and thought leadership.

The North American Agencies of the Year Awards put the spotlight on the best firms in specific size categories and disciplines. Sixty-nine firms are nominated across 14 different categories, after a review of over 400 firms worldwide. Winners will be revealed on May 1st at a ceremony in New York City. Find out more here.


FleishmanHillard’s Della Sweetman Named as Creativity in PR Jury President for 2024 London International Awards

ST. LOUIS — Della Sweetman, FleishmanHillard’s chief business development officer and executive lead for Creative, Strategy and Planning, will serve as the Creativity in PR jury president for the 2024 London International Awards (LIA). Sweetman served as the president of the inaugural Creativity in PR jury for the LIA 2022 awards.

The LIA Awards, which are in their 39th year, is an international awards festival that celebrates creative work in public relations. Approximately 200 jury members from around the globe will convene in Las Vegas from September 29th through October 7th to be a part of the judging process across jury panels.

Learn more here.


FleishmanHillard Goes for Fourth Campaign Global PR Agency of the Year Award After Landing on the 2023 Shortlist

April 3, 2024

ST. LOUIS, MOFleishmanHillard is set to defend its reign as PR Agency of the Year after making the 2023 Campaign Global Agency of the Year shortlist. The global public relations agency has won the category for the past three years. The agency received the nod after a year that included revamping its influencer marketing, unveiling first-of-its-kind DE&I research and doubling down on data and intelligence.

The Campaign Global Awards showcase the most Innovative and exciting agencies in the industry. The shortlist includes agencies from more than 40 countries. The winners will be announced at a black-tie ceremony on June 13th in London. Get more information here.


Achieving the Evolving Duality of Loyalty and Loyalty Programs

April 1, 2024
By Geraldine Szabo and Tricia Moore

Loyalty as a shared belief system

In the dynamic world of retail, loyalty transcends mere transactions. And so should a brand’s loyalty program. Consumers have progressed from simply accepting “buy 10, get one free” promotions to expecting a nuanced relationship between brands and consumers—a dialogue built on shared values and fueled by the infinite wisdom of AI.

It is no longer enough for generic loyalty programs to treat every customer like a clone in a factory line. Today, AI takes center stage, becoming essential to crafting personalized experiences for each customer. AI analyzes customer data not just for the sake of analysis, but to help brands craft impactful experiences that resonate with target consumers. Imagine a brand that understands you better than you understand yourself, suggesting products and services that align with your deepest beliefs, greatest needs and biggest desires.

In this paradigm, loyalty becomes a love affair between brands and consumers. Brands offer personalized offers and recommendations, while consumers feel understood, cherished and valued. It’s a harmonious union, with AI acting as the cupid, armed not with arrows, but algorithms.

Yet, brands must heed a cautionary tale: loyalty is a fickle lover. While AI can enhance experiences, authenticity remains paramount. Customers can discern sincerity from artifice, and no amount of fancy algorithms can mask insincerity. Brands must infuse charm with authenticity to seal the deal in attracting consumers to join and use their loyalty program.

… But one that needs to strike the right balance

In this delicate dance of data and desire, brands must strike a balance between personalization and privacy. Respect for boundaries and trust-building are imperative, for loyalty thrives on mutual respect, and therefore so does the success of a brand’s loyalty program. Some of the top retailers and QSR’s have seen success in offering personalized perks, making each interaction feel like a special indulgence tailored just for the customer, while not going too far as to make the personalized experience feel too nosey or invasive.

Because at the end, loyalty is rooted in belief

Genuine loyalty goes deeper than just transactions or promotions, and a loyal, repeat customer can have an impact on your business. It’s about a brand’s message resonating with what their target audience truly believes in and allowing their purchase to become a statement. If the brand doesn’t have a clear identity, and their loyalty program isn’t ultimately rooted in better serving that identity, then loyalty just becomes another sales tactic—and that’s a whole different story.

In summary, here are three key takeaways for marketers to stand up a winning loyalty program for today’s consumer:

  1. Recognize that showing customers value is as crucial as providing them value. Ensure your brand’s loyalty program isn’t just focused on offering deals and discounts to drive consumers in-store, but that it connects with their target audience on a deeper level and provides a service or incentive they need.
  2. Ensure loyalty programs are authentic to your brand. Don’t follow the heard in loyalty trends like membership fees and threshold opt ins unless it feels authentic and genuine to your brand and target audience. Loyalty programs can only help your bottom dollar if they achieve the goal of creating loyal, repeat customers.
  3. Find the balance of offering personalization while respecting privacy. Lean into creating a personalized rewards experience for members so they feel seen and valued, but avoid steering so far that consumers feel their privacy is being invaded or your loyalty program isn’t in fact proving them value.

FleishmanHillard Named PRNEWS CSR Agency of the Year for Second Consecutive Year

March 28, 2024

ST. LOUISFleishmanHillard was recognized for the second-straight year as CSR Agency of the Year at this year’s PRNEWS Impact Communications Awards. In addition to that honor, the global public relations agency received an honorable mention in the ESG Agency of the Year category.

  • FleishmanHillard (CSR Agency of the Year)
  • FleishmanHillard (ESG Agency of the Year, honorable mention)

The PRNEWS Impact Communications Awards celebrate communicators who use their platforms to better their community and global community at large. The winners are highlighted as models of corporate social responsibility and diversity, equity and inclusion. See the full list of winners here.


FleishmanHillard Nominated for Global Agency of the Year on the PRWeek Global Awards 2024 Shortlist

ST. LOUIS, MOFleishmanHillard received two nods on the PRWeek Global Awards 2024 shortlist. The global public relations agency was nominated in the Global Agency of the Year category and also in the Employee Communications category for client work with Sandoz Group AG.

  • FleishmanHillard (Global Agency)
  • Sandoz Group AG with FleishmanHillard UK, “We Are Generation Zero” (Employee Communications)

The PRWeek Global Awards celebrate transformative work that demonstrates the highest standards across regions and territories, along with the best teams, individuals and activations in the distinct markets. Winners will be announced on May 15, 2024 at a ceremony in London.

See the full list of nominees here.


Chief Diversity Officer Roundtable Featuring Fortune’s Ruth Umoh

March 19, 2024

Who: Chief Diversity Officers of Fortune 500 Companies

When: Thursday, April 25, 2024, 9-11 a.m. EDT

Where: 195 Broadway, 8th Floor, New York, NY 10007

RSVP required* by April 18, 2024. Send to [email protected].

FleishmanHillard, one of the world’s leading communications and marketing agencies, is hosting an exclusive roundtable gathering of Chief Diversity O­fficers from notable Fortune 500 companies. Featuring Fortune’s Ruth Umoh, this event will explore some of the greatest challenges in diversity, equity, and inclusion (DE&I) facing companies today as well as what lies ahead and how they can prepare.

Conducted under Chatham House Rule, this candid and open conversation will be directly targeted to an audience of C-Suite diversity leaders—those who are committed to enhancing or sustaining their current DE&I efforts and building support among key stakeholders. Please note that insights from the conversation may be used for an upcoming Fortune raceAhead newsletter without identifying sources.

Participants will also hear from DE&I leaders and expert counselors from FleishmanHillard who are working with global companies and organizations to transform DE&I into a centerpiece for reputation.

Key Speakers:

Ruth Umoh

Ruth Umoh is an Editor at Fortune, overseeing its executive leadership and management coverage. She also authors the raceAhead newsletter, an essential resource for those seeking to deepen their understanding of race-related issues and drive meaningful change in the workplace and beyond.

Adrianne C. Smith

Adrianne C. Smith is the Chief Diversity and Inclusion Officer at FleishmanHillard. She helps drive the organization’s mission to become the most inclusive agency in the world.

Join us for a roundtable with your peers and Fortune Editor Ruth Umoh. Please send a note to [email protected] to register your interest* by April 18, 2024.

*Please note, a RSVP itself does not guarantee access to the event. We encourage you to share this invite with other C-Suite diversity leaders in your network working at a top company.


FleishmanHillard Named Three-Time Finalist at 2024 Anvil Awards

March 8, 2024

ST. LOUIS, MO — FleishmanHillard earned three nominations for the 2024 PRSA Anvil Awards on behalf of client work with Krispy Kreme Doughnuts and WaterWipes. The global PR and communications agency was recognized for outstanding client work including:

  • WaterWipes with FleishmanHillard, “Hallowclean” (Silver Anvil Marketing > Consumer Products National Focus)
  • WaterWipes with FleishmanHillard, “Hallowclean” (Bronze Anvil > Paid Promotions)
  • Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Doughnuts Turns Losing Lottery Tickets into Dough” (Bronze Anvil Tactical Award > Media Relations > Consumer Services)

Celebrating their 80th year, the Anvil Awards are presented by the Public Relations Society of America and celebrate the best strategic public relations campaigns each year, as well as outstanding organizational excellence.

Winners will be revealed at a ceremony at the Edison Ballroom in New York City on May 9th. Find the full list of winners here.


Ryo Kanayama Appointed President of FleishmanHillard’s Japan Group

January 30, 2024

ST. LOUIS, MOFleishmanHillard today announced the appointment of Ryo Kanayama to president of FleishmanHillard’s Japan Group of companies, including FleishmanHillard Japan and VOX Global Japan.

“We’re thrilled to have Ryo return to FleishmanHillard in this role and help grow the agencies,” said Joanne Wong, FleishmanHillard APAC president. “Ryo has extensive experience driving transformation and societal change working with businesses, non-profits, governmental entities and local communities. With his experience both in-house and within consultancies, Ryo can effectively lead and coach our own team, as well as our clients, to advance the use of communications as a strategic and effective business problem-solving tool to drive desired outcomes. Ryo recognizes how such outcome-oriented, value-focused communications offerings enable us a competitive and distinct proposition to capture evolving market opportunities in Japan.” 

Kanayama returns to FleishmanHillard after serving as a partner at Deloitte Japan (also known as Deloitte Tohmatsu Group) for its Clients & Industries and Brand Marketing groups. He originally joined the agency in 1999 and was a key leader in conceptualizing and advocating for a strategic communications model in Japan. During his eight-year tenure, he also led the Corporate Reputation and Issues Management practice before moving to the corporate world to lead the Corporate Affairs function at Walmart Japan and Seiyu.

“I look forward to collaborating with our team to take the business to its next stage of growth,” said Kanayama. “Japan continues to play a critical role on the world’s stage and the evolving business and market environments require both local insights and connectivity to global offerings. FleishmanHillard and VOX Japan are well-positioned to respond to growing outbound and inbound client needs in corporate reputation, public affairs, financial communications and special situations.”

Continuing to support the agencies will be managing directors Atsuko Kamegaya and Ryoji Tanabe, who will report to Kanayama and form the operations’ core leadership team. Shin Tanaka, founding president of FleishmanHillard Japan, will act as a senior advisor to offer senior counsel and advice to clients.

The appointment takes place as FleishmanHillard Japan embarks on a new chapter of growth, helping clients navigate post-pandemic transformations. Connecting clients with FleishmanHillard’s global and regional network, the agency will deliver data-driven communications expertise to clients across borders and help them identify and effectively engage their stakeholders.

Kanayama received a Bachelor of Arts, Law, from The University of Tokyo and a Master of Business Administration degree from the University of Virginia Darden School of Business. He will begin the position on April 1, with his departure from Deloitte at the end of March.