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FleishmanHillard Takes Home Agency of the Year Award During Big Night at 2023 ICCO Global Awards

November 30, 2023

ST. LOUIS, MO — FleishmanHillard took home a win for Large Agency of the Year – The Americas at last night’s 2023 ICCO Global Awards ceremony in London. The global public relations agency also celebrated wins for client work with Akamai and Icelandair:

  • FleishmanHillard (Large Agency of the Year – The Americas)
  • Akamai with FleishmanHillard, “From bandwidth to bad actors: Positioning Akamai at the cutting-edge of cybersecurity” (Best Corporate and Finance)
  • Icelandair with FleishmanHillard, “Iceland Around the Corner” (Event, Launch or Stunt Campaign)

In addition, Jim Donaldson, FleishmanHillard regional director of EMEA and CEO of the UK and Middle East region, was recognized for his contributions to the industry by being inducted into the ICCO Hall of Fame.

This recognition tops off a year of incredible agency award wins including Outstanding Extra-Large Agency and Agency of the Year from PRWeek US, Agency of the Year at Campaign US and Campaign Global, Agency of the Year from the Public Relations Institute of Ireland and PR Agency of the Year from the Korea PR Association.

The ICCO Global Awards are recognized worldwide by PR trade associations representing 82 countries. The awards recognize excellence and effectiveness of PR work across the world and are judged by a panel of international PR and communications professionals. Find more information about the awards.


FleishmanHillard Nominated in Three Categories as 2023 ICCO Global Awards Shortlist is Revealed

November 2, 2023

ST. LOUIS, MOFleishmanHillard received nominations in three categories, including Agency of the Year (Large), on the 2023 ICCO Global Awards shortlist, which was released this week. The global agency was also recognized in two other categories on behalf of client work.

The International Communications Consultancy Organisation (ICCO) Global Awards spotlight excellent professional achievement in public relations and communications campaigns. They are recognized by 40 PR associations around the world, representing 82 countries. Winners will be announced at a ceremony in London on November 29th. For a full list of nominees, click here.


FleishmanHillard CEO John Saunders Awarded the Degree of Doctor of Philosophy

October 26, 2023

John Saunders, FleishmanHillard president and CEO, was today conferred with the degree of Doctor of Philosophy (Honoris Causa) from Dublin City University (DCU) in Dublin, Ireland. He is the first public relations communicator to receive this recognition from the University. The convocation was a part of DCU’s Autumn Graduation Ceremony for students from the Faculty of Humanities and Social Sciences.

In remarks at the ceremony, John was recognized as one of Ireland’s Communications pioneers, a global leader in the public relations field and a noted supporter of equality, diversity and inclusion in the workplace. He joins an esteemed group who have received the recognition, including Mother Teresa and former U.S. President Bill Clinton.

John is only the fourth CEO in the history of the 77-year-old global agency. From 2011, he was Regional President for Europe, Middle East and Africa. He was previously Regional President for Continental Europe and Eurasia, having been named as Regional Director for Europe in 2004. Before assuming his regional leadership positions, John was Managing Director at FleishmanHillard Saunders. He founded that business in 1990 and grew it into Ireland’s largest public relations consultancy and one of FleishmanHillard’s most successful international offices before selling it to Omnicom in 2001. He began his career as a sports presenter with RTE – Ireland’s national state broadcaster.

DCU is a global leader – ranking No. 1 for Communications and Media Studies in Ireland and in the Top 200 of almost 4,500 universities worldwide. More on John’s honorary degree and the ceremony is available on the University’s website.


FleishmanHillard’s Future of Asset Management: Global Report 2023 Finds that Three-Fourths of Retail Investors Around the World Value ESG Commitments When Choosing an Asset Manager

AI, ESG and DE&I Among Top Investor Considerations

ST. LOUISFleishmanHillard today launched The Future of Asset Management: Global Report 2023. The new report examines the communications trends shaping retail investor perceptions, along with the expectations of the global asset management industry amid market volatility and the rapidly changing landscape of how and from whom investors get investment information and advice.

Based on a survey of more than 2,000 retail investors in the United States, Europe and Asia Pacific, the report finds that artificial intelligence (AI), environment, social and governance (ESG), diversity, equity and inclusion (DE&I) and transparency are among the top considerations for investors.

“The asset management industry has been going through a period of unprecedented change,” said Thomas J. Laughran, senior vice president and partner, Financial and Professional Services practice lead. “Markets have been buffeted by first the pandemic and then rising interest rate shocks. Cultural and regulatory shifts have focused greater attention on ESG, DE&I and how investments are marketed and deployed. Information sources and investment management options have proliferated as a result of technology and social media.

“Around the world, investor expectations of how, when, where and why they engage with investment and financial services’ providers are continuously evolving in this dynamic environment. Amid the uncertainty, investors across the globe are increasingly seeking transparency, authenticity and accessibility in how the industry engages, informs and communicates with them.”

Among the key findings by region:

United States

  • Despite a contentious political climate, more than three quarters (78%) of U.S. investors cite DE&I policies and commitment as important considerations in selecting a financial advisor. More than two thirds (73%) expect clear and transparent ESG policies, goals and commitments to be public and accessible.
  • Though the use of ChatGPT/AI may still be in its infancy for retail investors, some 60% of U.S. investors say they have already used ChatGPT or AI tools for investment-related decisions.
  • More than 90% of U.S. investors select performance and credibility as driving factors in selecting a financial advisor, on par with transparency in communication and fees.
  • For U.S. investors, news and financial media are the most common sources for information on investment funds and products, outweighing even financial advisors and asset managers.


  • In Germany, France and the UK, investor appetite in the AI sector is high, attracting more interest than all other sectors. However, use of AI tools in investing lags, especially in the UK where just 28% of investors have used AI tools, lowest among all the markets surveyed.
  • European investors place great importance in ESG considerations and are particularly wary of false claims or promises. Approximately three-quarters of European investors say they won’t invest in companies alleged to be engaged in greenwashing.
  • Although over half of respondents in the UK say they manage their own investments, just 7% say that they are “very knowledgeable.”
  • In contrast to their U.S. counterparts, European investors are more likely to turn to financial advisors to inform their investment strategy, with brand/reputation and performance scoring as the most important factors in their choice of an asset manager.

Asia Pacific

  • Inflation/stagflation and geopolitical tensions are the biggest concerns among investors across the four Asia Pacific markets (China, Hong Kong, Singapore and South Korea) surveyed. Investors in South Korea and China are less likely than their Hong Kong and Singapore counterparts to reduce their risk appetite in response to business activities resuming after the COVID-19 pandemic.
  • Nearly half of respondents across the Asia Pacific market turn to social media as a trusted source of financial information, higher than U.S. or European investors, while online platforms slightly edged out financial advisors and banks in most markets for sources for investment management.
  • ESG considerations are on the rise across Asia Pacific with large majorities of investors in each market eschewing investment in companies that engage in greenwashing, are accused of violating human rights or fail to live up to their ESG commitments.

FleishmanHillard’s The Future of Asset Management: Global Report 2023 includes qualitative and quantitative data. FleishmanHillard TRUE Global Intelligence fielded an online survey of 2,000 investment professionals in mainland China, the Hong Kong SAR, Singapore, South Korea, France, Germany, UK and United States between April 27 and June 6, 2023.


AARP and FleishmanHillard Take Home Win for Top Public Affairs Campaign at the Ragan PR Daily 2023 Nonprofit Awards

October 6, 2023

AARP and FleishmanHillard received the award for Top Public Affairs Campaign at the Ragan PR Daily 2023 Nonprofit Awards in New York City.  The winning “The Fight for Fair Rx Prices” campaign with our client AARP advocated to make prescription medication more affordable for senior citizens.

The PR Daily Nonprofit Awards are presented by Ragan Communications, an industry leader in providing professional development, training and intelligence to communicators, marketers, HR professionals and business leaders worldwide. The annual awards celebrate the industry’s commitment to bringing awareness and driving results for important causes. Attendees gathered to recognize the storytelling strategies that amplified client’s efforts to make a meaningful impact.

Find out more about the Ragan PR Daily Nonprofit Awards and 2023 winners here: https://fh.pr/ierzl


FleishmanHillard Receives Shortlist Nod for PRovoke Media 2023 Global Agencies of the Year Award

October 3, 2023

ST. LOUIS, MO — FleishmanHillard earned a spot on the PRovoke Media 2023 Global Agencies of the Year shortlist. The global agency was praised for its continued growth, inclusive workplace culture, thought leadership and innovation. The finalists were determined after an extensive process involving more than 500 submissions and meetings with the top PR firms across North America, EMEA, Asia-Pacific and Latin America. The winners will be announced at the 2023 Global SABRE Awards, which take place during the 2023 PRovoke Global Summit on November 8. More details are available here.


Festival of Workplace Inclusion 2023

October 2, 2023

When: Oct. 25 & 26, 2023

What: Festival of Workplace Inclusion 2023

Where: Virtual

Christine Lydon, director, FleishmanHillard UK, will lend her expertise at Texthelp’s annual Festival of Workplace Inclusion 2023. The two-day virtual event explores inclusion across the full employee journey for neurodivergent, disabled and multilingual employees.

The festival will offer live sessions, panel discussions, access to free resources and the ability to take part in a scavenger hunt to win daily prizes and network with peers.

Additional speakers include:

  • Caroline Casey, founder, The Valuable 500
  • Hamza Yassin, wildlife cameraman, presenter and author
  • Hiren Shukla, global neurodiversity leader, EY
  • Natalia Lyckowski, global neurodiversity advancement leader, IBM
  • Bhushan Sethi, partner strategy PwC
  • Diane Lightfoot, CEO, Business Disability Forum
  • Jill Houghton, president & CEO, Disability:IN

Sessions will uncover new and trending strategies that’ll help professionals make big strides towards a more inclusive future for today’s working population and the next generation to come. 

Register to join live or catch on demand: https://text.help/dRN7dP 


FleishmanHillard Texas Writes Cards, Donates Goods and Volunteers to Support the LGBTQIA+ Community in North Texas

September 25, 2023
By Krystal Morris

FleishmanHillard’s pro bono and volunteer initiative, FH4Inclusion, supports nonprofit organizations that are creating an inclusive society — one where all people feel valued, their differences are respected and their basic needs are met, so they can live in dignity.

Like many parts of the United States, Texas has seen an increase in threats of violence toward the LGBTQIA+ community this year, as well as legislation targeting this group specifically. According to the Human Rights Campaign, legislators in Texas have introduced more than 100 anti-LGTBQIA+ bills this year – more than 20% of all the anti-LGTBQIA+ bills introduced in the U.S.

Our Texas team members felt compelled to find a way to support this community through our FH4Inclusion initiative and, over the summer, partnered with the Resource Center, which operates one of the largest LGBTQIA+ community centers in the U.S. and is a primary HIV/AIDS service organization in North Texas. With a staff of nearly 100 people supported by over 1,200 volunteers, the Resource Center serves more than 62,000 people each year through programs that address the needs of the LGBTQIA+ community and services that provide critical assistance to people living with and affected by HIV/AIDS – including a food pantry and hot meal program that serves 800 people each week. They have grown into a trusted provider of LGBTQIA+ services in a safe, affirming environment with the goal of achieving recognition and equal rights for all LGBTQIA+ people. (To learn more about the Resource Center and the multitude of ways they support the LGBTQIA+ community, visit myresourcecenter.org.)

To ensure that all our Texas team members could participate, we worked with the Resource Center to find multiple ways for folks to contribute –including on-site, in-office and remote options. Our support kicked off in June for Pride Month with a letter-writing initiative and food/supply drive where colleagues wrote letters or shared cards with words of encouragement and/or donated much-needed food/supplies to support the LGBTQIA+ community. In July, eight FleishmanHillard team members delivered the donations of cards and goods to the Resource Center and spent the morning assisting clients in the food pantry and serving hot meals.

In all, our colleagues donated 166 pounds of food and goods and spent 44 hours planning, writing cards and volunteering to support the Resource Center.

The efforts by our Texas office helped bring our cumulative contributions through FH4Inclusion to more than 37,000 hours of service to more than 130 nonprofit organizations globally.


FleishmanHillard’s Patrick Yu to Lead Discussion on Navigating the New World of ESG

September 18, 2023

 When: Sept. 27, 2023 

What: PRovoke Asia-Pacific Summit 

Where: The Westin Singapore, Singapore 

Patrick Yu, general manager of FleishmanHillard in Hong Kong, will lead a conversation on “Navigating the New World of ESG” at the PRovoke Asia-Pacific Summit on Sept. 27. The event takes place at the Westin Singapore.  

The panel will discuss upcoming opportunities and challenges in sustainability related communications for global multinational corporations in Asia from regulatory and communications perspectives. 

 Yu will be joined on stage by: 

  • Joachim Goh, Head, Industry Development and Strategy, National Volunteer and Philanthropy Centre 
  • Sammie Leung, Partner, Regional ESG Services, PwC Asia Pacific 
  • Angela Ling, Director of Marketing and Communications, Asia-Pacific, LaSalle Investment Management 
  • Shweta Shukla, Head of Strategy, Communications & Corporate Affairs, Unilever International 

The PRovoke Asia-Pacific Summit will feature PR industry leaders exploring the profession’s ability to address critical challenges across the APAC region.  

Get more information about the PRovoke Asia-Pacific Summit


FleishmanHillard Partners with Cannes Can: Diversity Collective to Bring Positive Impact to the Industry with New Voices

September 14, 2023

FleishmanHillard and Cannes Can: Diversity Collective (CC:DC) joined forces this summer to bring fresh perspectives to key creative gatherings, leveraging the power of FH4Inclusion, FleishmanHillard’s pro-bono and volunteer initiative that has provided more than 37,000 hours of service to more than 130 global nonprofit organizations advancing inclusion.

It all started when Adrianne C. Smith, FleishmanHillard Chief Diversity & Inclusion Officer and CC:DC founder, attended her first Cannes Lions Festival and witnessed a significant lack of representation. She created CC:DC in 2017 to continue the conversation about the lack of diversity in the communications industry and to bring previously underrepresented groups to the table. In 2018, the organization brought its first group of ambassadors to the Cannes Lions International Festival of Creativity, where storytellers, creatives and other industry professionals gather annually. From there it took off, bringing more ambassadors each year and creating bespoke programming.

Fast-forward to 2023, we locked arms with CC:DC and supported social media management, media relations, thought leadership, activation planning and on the ground logistics at CC:DC’s two annual activations: the Cannes Lions International Festival of Creativity and Inkwell Beach at Martha’s Vineyard. At the events, our colleagues helped connect Grammy award-winning producers, well-known activists, artists and Fortune 500 sponsors to facilitate thoughtful and impactful conversations surrounding the intersection of inclusion, creativity and the need for continued investment into both within our industry.

Our global creative team also got in on the action, working with CC:DC to reinvent its AYA Inclusion Awards program hosted in Cannes. This included developing the graphic design and overall aesthetic of the awards, along with creating the award categories and judging standards, and having a hand evaluating the entries. In the spirit of inclusion, the AYA awards are free to enter.

“The goals of FleishmanHillard and CC:DC align in many ways to create a more inclusive communications and marketing industry. We were able to uplevel the already impactful work that CC:DC has been doing by enhancing the AYA Inclusion Awards with our world-bending creative leaders, managing the flow of events flawlessly, and increasing social and traditional media awareness, which garnered great feedback and engagement online while landing over 20 pieces of coverage in publications such as PRWeek, PRovoke, the Lions Daily News, Campaign, Fast Company, Human Resources Director Magazine and more,” said Francesca Weems, Director of DEI, FleishmanHillard.

The reinvigorated awards were also a hit.

“It was inspiring to see so many amazing pieces of work that center various aspects of diversity – be it race and ethnicity, accessibility or gender equality. With work entered from China, Brazil, France and the U.S., the AYA Inclusion Award is a great showcase that across the world diverse agency teams are using creativity to make an impact for marginalized communities,” said Anne Beutel, FleishmanHillard vice president.