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Article

New Perspective: My History, My Juneteenth Story

June 28, 2022
By Taylor Love

Last month, I had the opportunity to return to my maternal ancestral home Thomasville, Georgia, a small town located about 40 minutes outside of Tallahassee, Florida. Thomasville is frequented by college students seeking a day trip and those looking for quaint, southern charm and hospitality.

I visited Thomasville years before as a child, and then again as one of those same college students wanting a change of scenery. I knew that Thomasville was once the home of my grandparents, but on my most recent trip, I had a new awareness of my family history. I learned that in the 1800s, my great-great grandfather Alf Ross was born a slave in Thomasville at a place called Springhill Plantation.

This latest visit to Thomasville was fueled by my hunger for more perspective on my family history. I had the opportunity to visit the Jack Hadley Black History Museum, a small but impactful institution filled with rich artifacts from Black American history. There, I spent time with my parents, aunts,  and uncles soaking in the history of Black people in Thomasville and the plight of my ancestors. I was surprised to see that I even showed up in a picture or two alongside my grandmother.

During the insightful visit, I was able to confirm what I had always known. My great-great grandfather was born a slave on Springhill Plantation and after emancipation, his descendants worked on the plantation as sharecroppers. The next generations decided to leave rural Georgia in pursuit of a better life. My grandfather, Edward Ross, moved to Miami, Florida where my mother was born and where I reside today.

Having this new-found knowledge of my familial history puts Juneteenth into a whole new light for me. I, along with other Black Americans, see Juneteenth as a time to reflect and pay tribute to our enslaved ancestors. It’s a time to mourn their struggle, but also to celebrate their resilience and indomitable spirits.

When Juneteenth was designated a federal holiday last year, a day that was relatively unknown to non-Black Americans had suddenly become an opportunity to market to Black people. Juneteenth should be celebrated and recognized by all. Afterall, Black history is American History.

As we move past Juneteenth, we hope that you reflect on the holiday’s true meaning and use the momentum of the holiday as a reminder to live up to the values of and build the inclusive society we all desire to live in.

Article

Cannes Lions 2022: Day 2 Round-up

June 22, 2022
By Ellie Tuck

Welcome to your daily debrief from Cannes Lions 2022 Each day we’ll be sharing a round-up of the best content from the Cannes Lions festival Things you need to know from Day 2 of the Cannes Lions International Festival of Creativity 2022 Cannes Lions Day 2 awarded creativity within the Industry Craft, Digital Craft, Film […]

The post Cannes Lions 2022: Day 2 Round-up appeared first on United Kingdom.

Article

Cannes Lions 2022: Day 1 Round-up

June 21, 2022
By Jaiye Elias and Ellie Tuck

Welcome to your daily debrief from Cannes Lions 2022 Each day we’ll be sharing a round-up of the best content from the Cannes Lions festival Things you need to know from Day 1 of the Cannes Lions International Festival of Creativity 2022 It’s back! One of the world’s biggest celebrations of creativity. And we kicked […]

The post Cannes Lions 2022: Day 1 Round-up appeared first on United Kingdom.

Article

Behind-the-scenes at FleishmanHillard UK, Part Three: Diversity and Inclusion

June 20, 2022

A commitment to D&I that spans the whole agency   Christina Peach, associate director and brand and inclusion specialist, joined FleishmanHillard UK seven years ago. She plays a pivotal role in our diversity, equity, and inclusion initiatives. Christina is co-chair of OPEN Pride UK + Allies and is the EMEA regional lead for True MOSAIC, our […]

The post Behind-the-scenes at FleishmanHillard UK, Part Three: Diversity and Inclusion appeared first on United Kingdom.

Article

Three Tips to Navigating a Career in PR

June 16, 2022
By Allison Matthews, Lauren Price, Meghan Windle and Jennifer Kohanim

A career in public relations can take you in many directions. Whether you want to work in a specific industry like tech or sports, or you’re interested in exploring a certain function – like influencer marketing, media relations or DE&I communications – building a PR career means having the opportunity to pave your own way and find what truly brings you meaning.

With so many possibilities, how can you best navigate the PR landscape to reach your own career goals?

Our Boston-based colleagues – Allison Matthews, Lauren Price and Meghan Windle – discussed with Jennifer Kohanim how they landed their respective roles and advice for others as they chart their path as a communications professional.

Be Open to Possibilities

For young professionals looking to take their first steps into the workforce, it can be challenging to pinpoint what kind of PR you want to pursue. It’s important to stay open minded to new opportunities because you never know what you will like.

Graduating from college and looking for her first job, Meghan thought consumer PR would be her first step, but she says, “I knew I wanted to end up in Boston, so I ended up in tech PR. And I loved it. I love breaking down these complex ideas.” Watch her story. 

Use Your Resources

After you dip your toes into the world of communications, you can really begin to nail down where you want to end up in your career. While reaching this moment is liberating, it can also feel daunting. With a bit of experience under your belt, you feel accomplished, but it is not uncommon to feel uncertain about where exactly you want to take your career next.

Leaning on the people around you and taking advantage of resources available to you is an approachable way to tackle goal setting.  

Allison put it best, “when you’re curious about your aspirations and you’re getting worried about how to get there, put that aside and ask yourself, ‘who do I work with that I really respect and admire?’” Tap those people for advice, mentorship and guidance. Watch Allison’s advice.

Recognize There is Not One Path in PR

It’s important to realize there isn’t one way to do a PR career. Whether you want to develop deep expertise in one industry or practice area, or you want to experiment with a mix of projects and functions, there is a path for you.

Lauren shares her perspective on the breadth of the PR industry and why she has found working in an agency beneficial to her own career development. She explains that if you’re the kind of person who wants to explore and try different things, an agency role allows you to do a variety of work, which builds your ability to tackle anything in your career.

Navigating a career in communications is exciting – the landscape lends itself to many different types of skills, passions and expertise. Focusing on growth opportunities and finding the mentors and support system to help you reach your goals is key to charting your own unique path.

To view more on the topic of career mapping, check out FleishmanHillard Boston on LinkedIn, Instagram and Twitter.

Visit our Join Us page to explore current PR opportunities at FleishmanHillard.

Article

Creative careers at FleishmanHillard

June 13, 2022

Behind-the-scenes at FleishmanHillard UK: Part Two Nurtured into the perfect role  This is the second interview in a four-part series scratching beneath the surface of what it is like to work at FleishmanHillard UK.    TJ Jordan joined FleishmanHillard UK in 2019 and works as part of our creative team where he supports clients such […]

The post Creative careers at FleishmanHillard appeared first on United Kingdom.

Article

What is it like to work at FleishmanHillard?

Behind-the-scenes at FleishmanHillard UK: Part One What is it like to work for a PR agency that is at the top of its game? After sweeping the board with Agency of the Year awards in 2021, we wanted to showcase some of the stellar talent that helped us achieve that status. In a new four-part […]

The post What is it like to work at FleishmanHillard? appeared first on United Kingdom.

Article

Keeping A King’s Legacy Strong in 2022

April 27, 2022
By Chavonne Jones

If we are lucky enough in this life, we may enjoy a once-in-a-lifetime opportunity to work with one of our heroes – whether a person or an institution – who has made a lasting impact on the world and whose legacy transcends time and carries on with each generation.

That shining opportunity happened to me when FH4Inclusion, FleishmanHillard’s global pro bono initiative, and True MOSAIC, our DE&I practice, were invited to collaborate with The King Center for Nonviolent Social Change (also known as The King Center) based in Atlanta. During the past few years, we had the esteemed honor of working with The King Center’s CEO Dr. Bernice A. King and The King Center’s PR and communications team.

Our first assignment with The King Center was the BE LOVE campaign. In collaboration with BBDO and Hearts & Science, we helped rally support around creating the Beloved Community – a way of living and a place where we can all work and play in peace and harmony and be treated as equals. We also worked to position Dr. King as a thought leader on voting rights, following the passing of Georgia’s restrictive voting legislation last year.

Since then, starting this January, we worked with The King Center to launch its new digital offering Nonviolence365® (NV365), a learning opportunity that trains people how to use Dr. Martin Luther King Jr.’s philosophy and principles of nonviolence to fight for social change. NV365 was announced a week before MLK Day, which brought on a unique set of challenges for FleishmanHillard and Dr. King’s communications team who was already preparing for one of the most important days of the year for The King Center. We were also asked to promote Dr. King’s new children’s book “It Starts with Me.”

As a result of our efforts, Dr. King was featured on several talk shows and other outlets, including The Daily Show with Trevor Noah, The Real, BBC News and others.

In honor of Black History Month, our True MOSAIC global practice co-lead, Adiya Mobley, facilitated an insightful internal discussion with Chance Patterson and Mina Bryant from The King Center. The conversation introduced the broader FleishmanHillard community to The King Center and discussed the importance of creating a Beloved Community in the corporate environment, among other topics.

The King Center participated in FleishmanHillard’s TRUE Self x True MOSAIC process, a collaborative effort that helps to define an organization’s foundational narrative, positioning and messaging in context to key stakeholders. The team helped define and articulate the work and mission of The King Center over the course of several workshop sessions.

“The work we’ve done alongside The Martin Luther King Center for Nonviolent Social Justice has been some of the most rewarding for many of us at FleishmanHillard,” said Jerry Tolk, senior partner & general manager of the FleishmanHillard in Atlanta office. “We were able to raise the profile of The King Center and Dr. King both nationally and internationally and garner visibility for NV365– an online social justice program that is central to the institution’s mission and the legacy it’s constantly growing and evolving.”

We encourage you to sign up for NV365 at thekingcenterinstitute.org to explore MLK’s philosophy of nonviolence and to become a part of creating the Beloved Community we all aspire to live in.

Article

Celebrating the African Diaspora

March 2, 2022
By Gaetane Gomes and Cheyenne Cameron-Pruitt

The African Diaspora includes countries and communities around the world with descendants from native Africa. For most, the movement and disbursement was involuntary as they were stolen from their land as enslaved people. Many countries and communities have been deeply influenced, and often built upon African culture and traditions, due to this involuntary movement. We celebrate the diaspora and FleishmanHillard employees sharing their perspectives as members of it.

Celebrating Afrolatinidad

By Gaetane Gomes

This YouTube video speaks volumes to me. I can relate to this as I am a first-generation American, of multi-cultural heritage. I was born in New York and my family is from the Dominican Republic. I didn’t understand until I was much older why I was frequently asked to “explain” my background…and why if I grew up in the United States, how did I come to learn Spanish? Documentaries such as these (and I encourage you to watch) have helped me share with others the robust culture I am proud to be a descendant of. If something shorter is more your vibe, 1:03 – 2:05 will say it all for me.

Adolescence is not easy for most of us, yet today in 2022 we have so much opportunity to learn from and grow with each other. Someone’s name, complexion, accent nor first language tells the full and complete story of how dynamic and unique we each individually are.

I’ve been fortunate to have been able to spend significant time in Colombia, the Dominican Republic and Brazil. I love to dance and am always in the mood for some Cuban salsa. And if you could use a dance break, I’ll leave you with this song – Los 4 con Alexander Abreu – “Yo Represento.”

Here are some of the song’s lyrics translated to English:

Wherever you are

Let our voices reach you

Our messages, our hands be proud of who you are

Isle of Spice

By Cheyenne Cameron-Pruitt

Grenada, 21 miles long, 12 miles wide, nestled in the West Indies, the southernmost of the Lesser Antilles, often confused for a city in Spain, known for its spices, beautiful landscapes and unique underwater sculptures. I know it as my home away from home, a place that has instilled in me so much of who I am, even halfway around the world. There is a richness to the culture, where a strong sense of pride and a love from the people can be felt like none other I’ve known.

I found my love for storytelling through listening to the oral history shared by my great-grandma, who is now 105 – stories of pride for a nation, fear of fallout from political discourse, accounts of the strength shown by Grenadians throughout the country’s development and our ancestors’ resistance and revolution in the face of colonization and enslavement.

I found the courage to question the things that weren’t right as I learned about how my grandparents fought for Grenadian independence through protest and civil disobedience, and allowed their children to march with them 48 years ago. My grandpa was the first to teach me that sometimes what we read in the history books isn’t true, and that revisionist history not only exists but can be extremely dangerous.

I am blessed to have a place where I can feel my roots, and to feel at home outside of what I know. I’ve felt the energy, love and pride for my little island, but know that isn’t the experience of all. As I’ve explored what it means to be a Black American while also identifying as Grenadian, I’ve realized that having this cultural influence is not something to take lightly. The bittersweetness of being a part of the diaspora is that while many of us have the great privilege of honoring the culture, heritage and ancestors that we know, we must remember to not take it for granted as the same privilege was stolen from millions of others and their generations to come.

Bon Jay Peni Mueh!

Article

Celebrating Intersectionality Within the Black Identity

February 18, 2022

Classification of race and ethnicity is usually generalized to the following categories: Black, Asian, Hispanic, American Indians and White. When you’re biracial, these checklist groups are just a tiny fraction of the daily struggles you’ll encounter. Biracial individuals often feel part of both of their cultures and so are always asking themselves, “Am I enough?” In this piece, Popoai Tanuvasa-Lole, Alfred Fleishman Diversity Fellow, shares her perspective on being biracial in America.

Myth of the Monolith

Honestly, I didn’t think much about race growing up. I was one of two Black kids in my entire school, everyone else was white. Don’t get me wrong, it was very clear to me that I was different. But I didn’t really have an opinion on what I was and what I wasn’t. I was okay with operating in that default “other” category.

Right now, and this may change, I identify as a mixed-race Black person. When I went to college, it really changed how I was able to identify with being Black. Although Maryville University is a predominantly white institution (PWI), I’d never been in a place where there were so many Black people that looked so many different ways and sat in so many different intersections of the Black identity and life. For the first time, I felt truly loved and accepted. However, this new setting posed its own set of challenges.

I had a lot of folks who couldn’t tell “what I was” at first glance, and I had to deal with ethnic ambiguity that I’d never had to deal with before. And this put me in the situation of having to find out what language I wanted to use to define myself. Sometimes I felt like a conditional Black person, and I think there are some mixed-race Black folks who have a lot of anger about that. I still struggle with it today. I’ve experienced many people both implying and saying, “Well, you’re not Black and you’re not Samoan enough.” And, while I feel very connected to both cultures, I sometimes feel as if I don’t belong to either.

But I’ve also come to understand that the idea of being “authentically” Black is literally a response to things like the one-drop rule and the tie between white supremacy and how we define race and mixed race. So, this reclamation of what it means to be Black is a byproduct of racism. But (and there’s a big but), I’d be remiss to not acknowledge that there are privileges that I have that other non-mixed Black people don’t. I am lighter skinned. I might not be white-passing, but I can pass as something else and because of this, I have been treated as an “exception to the rule” multiple times.

It’s weird to be labeled this way, and I’ve been on the “identity struggle bus” for the better part of my life. But I wouldn’t have it any other way; it’s what makes me who I am. And I’m not an exception. I think that has really made me embrace this idea of I am Black. I’m mixed, but I’m Black.

And being Black is nuanced. It’s beautiful. It’s a privilege in its own right.