While the South of France is known for its expansive sandy beaches lining the French Riviera and celebrity visits during the Cannes Film Festival, it’s also the site of one the largest gatherings for the advertising and creative communications industries: The Cannes Lions International Festival of Creativity. Every year through the Lion Awards, Cannes Lions explores the value of creativity in branded communication, from product and service development to creative strategy, execution and impact. Work that wins represents the year’s most exceptional campaigns and standard-setting benchmarks for businesses, while celebrating ideas that are shaping the next wave of creativity.  

However, despite its title of “international,” those who’ve attended the event in previous years can attest to the fact that it is far less representative of diverse perspectives than it should be. Adrianne C. Smith, senior vice president, senior partner and chief diversity and inclusion officer, sought to change this and launched the Cannes Can: Diversity Collective (CC:DC) in 2017 to provide young people of color and underrepresented communities with access and opportunity to attend and participate at the Cannes Lions International Festival of Creativity.  

This year, the festival took place June 20-24 in Cannes, France, and Francesca “Fran” Weems, senior vice president, director of diversity, equity and inclusion (DE&I) and global lead of the Race & Culture Media + Platforms team, and Mubashira Farooqi, senior consultant and True MOSAIC project manager at FleishmanHillard HighRoad, had the opportunity to join a group of over 20 diverse, young professionals from across the world to attend as ambassadors for the CC:DC. The cohort is heralded as the industry’s future leaders and the goal is that this team will bring back learnings to create a larger impact. 

Smith created a spot that is welcoming with her activation at Cannes called “Inkwell Beach,” named as a historical tribute to the infamous beach in Martha’s Vineyard, which was a place of solace for Black people during segregation. CC:DC’s Inkwell Beach at Cannes is the first stand-alone activation specifically focused on elevating the conversation of DE&I in the history of the Cannes Lions Festival. As such, Smith ensured Inkwell Beach at Cannes is open to everyone requiring no badges for entry. She also made sure people felt the southern hospitality by providing a free soul food lunch prepared by Chef James Rose from Alabama to participants daily.  

Throughout the week, Cannes Lions hosted a multitude of panel discussions and speeches on topics ranging from creativity and sustainability to talent-making and data technology. Weems and Farooqi had the opportunity to hear from industry leaders from tech, auto, consumer, sports/lifestyle and more. Some of the highest-impact sessions were held on Inkwell Beach and featured speakers including Hall of Fame CMO Bozoma Saint John, Founder of the Me Too movement Tarana Burke and Supermodel and Businesswoman Naomi Campbell. Farooqi also had the opportunity to speak  about the black, indigenous and people of color (BIPOC) employee experience on a panel with fellow Omnicom colleagues, organized by Emily Graham, Omnicom’s chief equity and impact officer. Meanwhile Weems participated on a panel with Smith focused on how “Creativity Starts with Diversity.” You can watch it here. 

Throughout Cannes Lions, the networking and learning opportunities were endless. Some key takeaways include: 

• The importance of talent-making vs. hiring 
• Creating moments of impact rather than just conversation 
• How leaders need to prioritize humanness, empathy and authenticity to be successful 
• How greater focus on innovation happens when we are making ourselves uncomfortable 
• In order to really provide sponsorship, we need to invest our time as much as our money into the success of others  

This experience provided ambassadors with a first-hand understanding of the barriers that exist for people of color on these international stages, but it also inspired participants to be confident and work together to encourage and create more spaces, like Inkwell Beach, to shine and showcase their talents. 

CC:DC ambassadorships are only possible  with the support of sponsors, known as “The Collective.”

Below are a few more shots of our incredible experience at Cannes Lions.

Behind-the-scenes at FleishmanHillard UK: Part Four Team culture and investing in your team In our final part of the series, we interview FleishmanHillard UK and Middle East CEO Jim Donaldson, for insight into what it is like to lead our award-winning team. He also shares some news about the agency’s plans for the future.   With […]

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Last month, I had the opportunity to return to my maternal ancestral home Thomasville, Georgia, a small town located about 40 minutes outside of Tallahassee, Florida. Thomasville is frequented by college students seeking a day trip and those looking for quaint, southern charm and hospitality.

I visited Thomasville years before as a child, and then again as one of those same college students wanting a change of scenery. I knew that Thomasville was once the home of my grandparents, but on my most recent trip, I had a new awareness of my family history. I learned that in the 1800s, my great-great grandfather Alf Ross was born a slave in Thomasville at a place called Springhill Plantation.

This latest visit to Thomasville was fueled by my hunger for more perspective on my family history. I had the opportunity to visit the Jack Hadley Black History Museum, a small but impactful institution filled with rich artifacts from Black American history. There, I spent time with my parents, aunts,  and uncles soaking in the history of Black people in Thomasville and the plight of my ancestors. I was surprised to see that I even showed up in a picture or two alongside my grandmother.

During the insightful visit, I was able to confirm what I had always known. My great-great grandfather was born a slave on Springhill Plantation and after emancipation, his descendants worked on the plantation as sharecroppers. The next generations decided to leave rural Georgia in pursuit of a better life. My grandfather, Edward Ross, moved to Miami, Florida where my mother was born and where I reside today.

Having this new-found knowledge of my familial history puts Juneteenth into a whole new light for me. I, along with other Black Americans, see Juneteenth as a time to reflect and pay tribute to our enslaved ancestors. It’s a time to mourn their struggle, but also to celebrate their resilience and indomitable spirits.

When Juneteenth was designated a federal holiday last year, a day that was relatively unknown to non-Black Americans had suddenly become an opportunity to market to Black people. Juneteenth should be celebrated and recognized by all. Afterall, Black history is American History.

As we move past Juneteenth, we hope that you reflect on the holiday’s true meaning and use the momentum of the holiday as a reminder to live up to the values of and build the inclusive society we all desire to live in.

A commitment to D&I that spans the whole agency   Christina Peach, associate director and brand and inclusion specialist, joined FleishmanHillard UK seven years ago. She plays a pivotal role in our diversity, equity, and inclusion initiatives. Christina is co-chair of OPEN Pride UK + Allies and is the EMEA regional lead for True MOSAIC, our […]

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