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As the summer break ends, are we entering the most significant period for European Healthcare since the formation of the Union?

September 9, 2022
By sanfrutr

After a restful, and restorative summer break, the Brussels Bubble is buzzing again. And the buzz is palpable. There is a lot deserving attention, from the looming recession to the lingering pandemic and the critical energy crisis, and amongst it all, there is a packed healthcare agenda. It could be argued that this is the […]

The post As the summer break ends, are we entering the most significant period for European Healthcare since the formation of the Union? appeared first on European Union.

Article

FleishmanHillard Report Shows Fast-Emerging Metaverse Ecosystem Opens Up New Influencer Opportunities for Brands, Creators and Consumers 

September 6, 2022

FleishmanHillard in India and Eleve Media Release Web 3.0 Influencer & Intelligence Report 2022, Highlighting How the Next Evolution of the Internet Demands New Actions by Brands 

MUMBAI, India – FleishmanHillard and its research practice, TRUE Global Intelligence, in partnership with Eleve Media, today released the Web 3.0 Influencer & Intelligence Report 2022, showcasing the ways that conversation and influence are quickly changing in India around the rising evolution of the ‘metasphere’. 

Both the creator economy and the topics driving discussion of Web 3.0 on social media have sharply increased over the past 12 months. The report research included a survey of over 500 influencers, content creators and select Web 3.0 players from March through April 2022, in addition to the analysis of more than 12 months of social conversations. The research confirms the massive excitement around Web 3.0, as well as specific areas of interest, including education, regulation and the need for re-imagined communities. 

“Our report confirms the rapidly growing appetite for news and views about the metaverse and Web 3.0-related trends. These advancements are already setting a precedent for brands and content creators who can design highly engaging and differentiated campaigns that leverage this advantage. We hope this report will increase our understanding of the subject and contribute toward the adoption of Web 3.0 in a meaningful way for brands and creators,” said Munavar Attari, managing director and partner, FleishmanHillard in India. 

The Web 3.0 Influencer & Intelligence Report 2022 also provides a detailed conversation analysis and overview of the Web 3.0 landscape in India.  

“Our research inspected the developments in the Web 3.0 space over the past year and highlights just how dynamic the topic is, and how much open territory still exists for brand communications that satisfy this hunger,” added Michael Rinaman, managing director of TRUE Global Intelligence in APAC and global head of analytics for FleishmanHillard. “As brands adopt new technologies in Web 3.0, understanding the velocity and direction of the current conversation can be valuable to start from a place of intelligence and understanding in India.”  

Major themes and findings are discussed in detail in the Web 3.0 Influencer & Intelligence Report 2022, including how:  

  1. The popularity of Web 3.0 content reveals a dire need for better understanding about the new generation of web technologies.  
  1. The evolving landscape requires close attention to shifting conversations to understand emergent trends, nuances and new risks. 
  1. Most influencers want to create for community (Web 3.0) over algorithms (Web 2.0) in the metaverse. 
  1. Influencers are on the lookout for next-gen tools to strengthen the creator economy. 
  1. Creators and non-fungible tokens (NFTs) have paved the way for the metaverse to become an accelerated reality. 
  1. Creators vote for Discord, virtual influencers and social interactions as key Web 3.0 tools. 

“Web 3.0 promises a more direct relationship between brands and consumers. And we would want brands to be equipped to experiment and explore Web 3.0 platforms and opportunities. The Web 3.0 Influencer & Intelligence Report 2022 is a joint effort with FleishmanHillard in India to help brands strategically leverage this societal shift,” said Prince Khanna, CEO and co-founder of Eleve Media.  

From the Web 3.0 Influencer & Intelligence Report 2022, the research from FleishmanHillard in India and Eleve demonstrates a sense of urgency that brands need to start to develop Web 3.0 strategies now while there is still room for differentiation and partnership. As audiences become more familiar with Web 3.0 topics such as NFTs, cryptocurrencies, blockchains and tokens, there will be less opportunity to differentiate. 

Web 3.0 is set to change the influencer ecosystem and continue to drive conversation. In the report, brands can learn more about immediate opportunities to act – from embracing the key trio with creators (creation, consumption and compensation) to crafting the right strategies and messaging to be considered relevant. 

About FleishmanHillard   
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. FleishmanHillard is part of Omnicom Public Relations Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.   

About Omnicom Public Relations Group    
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and non-profits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).     
 
About Omnicom Group Inc.   
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.   

About Eleve Media 
Eleve Media is one of India’s largest brand advocacy companies operating in the digital space for the past 8 years. Eleve’s powerful solutions & services enable brands & agencies to leverage the power of word of mouth through Influencers on social media platforms and streamline their Influencer marketing initiatives.

Article

Navigating China’s new cross-border data transfer rules and responding to cyber and data incidents

By Cannan Wong

Recently introduced personal information protection and cross border transfer laws and measures in China are creating uncertainties and new challenges for international and China based corporates who need to process China related data or handle cross border data transfers. Businesses need to continue to look for ways to navigate the new legal, compliance and infrastructure […]

The post Navigating China’s new cross-border data transfer rules and responding to cyber and data incidents appeared first on Hong Kong.

Article

Tick Tock Tech: A Crash Course on Blockchain and Sustainability 

August 10, 2022
By Megan McKeough and Ryan Sit

Whether it’s the roller coaster of crypto values, celebrity NFTs or Web3 musings, blockchain has become a constant in business and tech headlines. Yet, no matter how many articles it commands, blockchain remains a mystery to many. We’ll help answer your questions about the sustainability impacts of Blockchain, and what brands need to consider when utilizing it.

Blockchain basics

A blockchain is a digitally distributed public ledger, or record of transaction. These digital ledgers are decentralized, stored on multiple computers called nodes that are linked by a network, which means they provide a transparent and verifiable transaction record that cannot be altered.

While blockchain technology is most often associated with cryptocurrencies, non-fungible tokens (NFTs) and Web3, it has many functions outside of this space such as supply chain management, carbon accounting and government record management. 

Blockchain is no longer just for the “crypto bros” and the decentralized finance (DeFi) ideologues. As cryptocurrency and other blockchain-powered technology have become more commonplace, its audience has broadened in kind. Many brokers now offer crypto funds and as of 2020, over 2,300 U.S. businesses accept Bitcoin as a form of payment. Increasingly, organizations like the World Economic Forum and IBM are also looking at how blockchain can be applied to climate and sustainability initiatives.

Blockchain and sustainability

There are two main conversations around sustainability when it comes to blockchain: the environmental impact of blockchain technology and sustainability use cases for blockchain. 

Blockchain’s environmental impact 

Blockchain technology consumes an enormous amount of energy. At the time of this writing, mining bitcoin alone consumes about as much energy annually as Belgium, according to the University of Cambridge, which tracks the cryptocurrency’s network real-time power demand. 

How? Validating transactions (like a sale) on the blockchain takes compute power. Multiply that by all of the miners worldwide (there’s an estimated 1 million Bitcoin miners at any given moment) and you get energy consumption that rivals some nations. 

However, not all blockchains are as power-hungry. The two leading consensus techniques for managing blockchains are known as Proof of Work (PoW) and Proof of Stake (PoS). In PoW systems, like Bitcoin and Etherium, miners race against each other to verify transactions. In PoS systems, individuals, known as “validators,” are randomly selected to validate transactions – making it 99.99% more efficient than its PoW counterpart. Solana, Terra and Cardano are among the biggest cryptocurrencies that use proof of stake and Etherium is in the process of converting to this consensus technique. 

Additionally, less costly and energy intensive verification methods are also emerging in protocols, including “proof of authority” (PoA), “proof of importance” (PoI) and “proof of history” (PoH).

What about the sustainability use cases? 

Putting compute power and energy needs aside, blockchain technology is increasingly being tapped to support sustainability efforts.

At its core, blockchain technology is about transparency. There are dozens of potentially “game-changing” sustainability applications for blockchain, from transforming carbon markets and energy management to tracking emissions and tree planting initiatives.

The transparent and immutable nature of the public ledger makes it particularly apt for tracking supply chain emissions. Supply chain emissions, also known as Scope 3 emissions, are notoriously difficult to track, though they account for the vast majority of most companies’ emissions – as much as 90%, according to the Environmental Protection Agency. Blockchain technology presents a perfect fit for publicly tracking and synchronizing supply chain records, including supply chain-related emissions data, as well as transparent Environmental, Social and Governance (ESG) reporting. 

What Brands Need to Consider about Blockchain and Sustainability

Here are a few pointers on what brands need to consider about the blockchain sustainability conversation.

  • Understand your consensus protocols: However a brand is using blockchain technology, it’s critical to understand the environmental impact. While Proof of Work is the most commonly used mechanism, it’s also by far the most energy intensive. With sustainability top of mind for business, technology and increasingly crypto reporters, it’s important to note what consensus technique is being used and why.  
  • Understand your stakeholders: Many companies have faced backlash from eco-conscious stakeholders over their use of cryptocurrency, leading some to backtrack and announce they would pause accepting crypto payments or donations. Organizations that fail to understand both internal and external sentiments towards crypto and blockchain technology risk committing resources to a product or initiative launch only to follow it up with a public mea culpa.
  • Be transparent: Any business deploying blockchain-powered technology – especially those prioritizing sustainability or looking to position itself as a leader in the space – should address its environmental impact head on.
  • Identify the larger sustainability story: Whether you’re using blockchain to track shipments or energy use, it’s important to identify how this effort ladders up to the company’s sustainability plan. Identify why blockchain will help advance the company’s sustainability goals to fit it into the company’s larger sustainability narrative.

As blockchain’s prominence grows, many companies will weigh whether and how the technology can support their goals. Simultaneously, sustainability is becoming increasingly core to business operations as everyone from customers and employees to partners and regulators demand climate action. Businesses must approach blockchain technology from both a technology and sustainability perspective. 

Article

FleishmanHillard UK announces Vijaya Varilly as new head of youth and partnerships

August 4, 2022

FleishmanHillard UK continues to expand its senior team with the hire of Vijaya Varilly as its new head of youth and partnerships working as a senior cultural strategist across global activations within the Global Culture Unit. Vijaya’s role will also see her offering cultural strategic insights across the agency’s existing client portfolio, working closely with […]

The post FleishmanHillard UK announces Vijaya Varilly as new head of youth and partnerships appeared first on United Kingdom.

Article

FleishmanHillard’s Adiya Mobley Named to PRWeek’s 40 Under 40 List

August 2, 2022

ST. LOUIS, August 2, 2022 — FleishmanHillard’s Adiya Mobley has been named to PRWeek’s 2022 40 Under 40 list. The program uplifts senior communications innovators whose impact is influencing the future of the ever-changing public relations, marketing and communications landscape. 

Mobley, senior vice president and partner, is co-lead for True MOSAIC, the agency’s global DE&I Communications practice. A trusted counselor with 15 years of industry experience, Mobley helps steer the group’s 100+ clients toward DE&I-centric identities. She is a committed leader to our clients and firm.

Outside of work, Mobley serves as a founding contributor and ambassador for the National Museum of African American History and Culture in Washington, D.C., offering her programmatic and communications expertise to raise awareness of the museum.

Mobley and other honorees are scheduled to be celebrated at the ceremony on October 27.

Read more about the program and view the full list on PRWeek.

Article

FleishmanHillard’s Bia Assevero, Caitlin Teahan and Francesca Weems Named Top Women in PR by PRNews

July 28, 2022

ST. LOUIS, July 28, 2022 – FleishmanHillard’s Bia Assevero, vice president, Caitlin Teahan, senior vice president, and Francesca Weems, senior vice president, director of DE&I and global lead of the Race & Culture Media + Platforms team, have been recognized as 2022 Top Women in PR by PRNews.

Each year, the PRNews Top Women in PR Awards celebrates the innovative accomplishments of women in the communications industry.

Assevero, based in the New York office, received the Industry Innovator award, recognizing women for creating memorable work both in and outside the agency that is transforming the industry. Teahan, on the New York team, was honored with the Changemaker award, recognizing women for steering companies into new markets, new opportunities and new audiences with measurable growth. Weems, based in San Francisco, was presented with the Rising Star award, highlighting women quickly advancing in the field and making their mark early in their PR careers.

Last year, FleishmanHillard’s Erin Husband and Ines Schumacher were named to the 2021 PRNews Top Women in PR List.

Read more about the award on PRNews.

Article

FleishmanHillard UK wins at the IPRA Golden World Awards

FleishmanHillard UK has won gold in the Public Affairs – Agency category of the International Public Relations Association (IPRA) Golden World Awards! Our campaign alongside Fleet Street Communications for UKHospitality to save the hospitality sector during the pandemic has been recognised as a world-class PR programme of excellence. Congratulations to the whole team involved in this […]

The post FleishmanHillard UK wins at the IPRA Golden World Awards appeared first on United Kingdom.

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FleishmanHillard announced as a finalist in the PRWeek UK Awards 2022

July 27, 2022

We’re thrilled to be shortlisted in the Marketing Communications: Culture, Media and Sport category at this year’s PRWeek UK Awards for our work in partnership with adam&eveDDB, Porter Novelli and Portland to launch WeThe15 with the International Paralympic Committee (IPC). Winners are announced during an awards ceremony on 13th October at JW Marriott Grosvenor House, […]

The post FleishmanHillard announced as a finalist in the PRWeek UK Awards 2022 appeared first on United Kingdom.

Article

FleishmanHillard’s Dhawal Parvatikar Named to Reputation Today’s 40 Young Turks – Class of 2022 List

July 22, 2022

ST. LOUIS, July 22, 2022 – FleishmanHillard India’s Dhawal Parvatikar, CFO, has been named to this year’s Reputation Today 40 Young Turks list. The program recognizes emerging leaders in the public relations and communications industry who have made a tremendous impact in the field.

Reputation Today is India’s only print magazine for public relations and corporate communications professionals. Reputation Today selects innovative professionals to be recognized on the list each year for their contributions to the industry.

Last year, FleishmanHillard’s Abhishek Vora was named to the 2021 Reputation Today 40 Young Turks List.

Read more about the program and view the full Reputation Today 40 Young Turks – Class of 2022 list here.