SINGAPORE, October 02, 2017 — Free A Girl’s “School for Justice” campaign has been recognized at this year’s Spikes Asia Festival of Creativity with three silver and a bronze Spikes award for the education program that helps take survivors of sex trafficking in India out of prostitution and into prosecution. It is aimed at getting taboo topics around child prostitution discussed openly in Indian society and amongst the media; thereby encouraging dialogue about the long-standing issue plaguing society.

The trophies add to a coveted D&AD Impact Black Pencil awarded earlier in the week for the same campaign.

The Spikes Asia awards include:

• Silver Spike for Integrated Winner 2017
• Silver Spike in the Promo & Activation and in the Direct category
• Silver Spike in the Direct category
• Bronze Spike for Use of Social Media

The “School for Justice” campaign, an education program in India, helps take survivors of sex trafficking out of prostitution and into prosecution. It is aimed at getting taboo topics around child prostitution discussed openly in Indian society and amongst the media; thereby encouraging dialogue about the long-standing issue plaguing society.

The agencies involved in the campaign are FleishmanHillard (FH) India – handling the PR and social media components of the campaign across India – and J. Walter Thompson (JWT) Amsterdam who developed the creative concept and responsible for the overall campaign.  The campaign started with a high profile launch event in Mumbai in April 2017 and has expanded into social media outreach, media relations and education events. From creating awareness about the burgeoning issue of sex trafficking through impactful media channels to building and managing the social media community for the campaign, FH undertook an integrated approach for the campaign by collaborating with the country’s leading counselors from the Supreme Court to garner support for “School for Justice”, in addition to encouraging and training the girls to embrace their confident selves as they faced the media and stepped towards a new life.

The campaign has proved very successful in highlighting the issue and has garnered endorsements from international organizations and high engagement with local audiences.

Overall, Free a Girl’s “School for Justice” has picked up a Gold Lion at Cannes 2017, a Gold South Asia SABRE 2017 and a Black Pencil at D&AD in New York earlier this month. 

ST. LOUIS, September 12, 2017 — FleishmanHillard has been named an honoree for this year’s Top Places to Work in PR Awards, presented by PR News.  Each year, the awards recognize organizations across all sectors that inspire their communications teams and provide outstanding opportunities, benefits and workplace cultures. TogoRun, a FleishmanHillard specialty brand, joined the firm on the list as well. Honorees will be celebrated at an awards dinner in New York City on November 29, 2017.

ST. LOUIS, August 1, 2017 — FleishmanHillard’s (FH) Sean Lashley, SVP, partner and global entertainment lead, has been named to this year’s PRWeek40 Under 40 list.

Lashley, who joined the firm as an intern in 2003, was a driving force for the creation and management of the firm’s global entertainment practice, which began in 2007. He continues to provide counsel on developing strategies for branded integrations — including television, celebrity influencer campaigns, spokesperson work and sponsorships — for some of the world’s most admired brands.

PRWeek‘s annual 40 Under 40 list recognizes the new generation of top talent in the communications industry.

ST. LOUIS, July 5, 2017 — John Saunders, FleishmanHillard’s president and CEO, has been named to this year’s Power List, presented by PRWeek. In the annual list, Saunders was celebrated for “inspiring trust and confidence, bringing his sharp instinct to help clients navigate the ever-changing landscape and create real impact.” The Power List recognizes influential individuals within the public relations and communications industry.

FleishmanHillard (FH) India, a part of Omnicom Group Inc., has been recognized along with J. Walter Thompson Amsterdam at this year’s Cannes Lions International Festival of Creativity for the Gold Direct Lion-winning entry for Free a Girl Movement’s “School for Justice” campaign. The “School for Justice” campaign, which is an education program, helps take survivors […]

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CANNES, June 21, 2017 — FleishmanHillard (FH) and its clients have won five Lions at this year’s Cannes Lions International Festival of Creativity. The firm was the PR agency for four Lions with TBWAChiatDay for Gatorade’s campaign, “Serena Williams | Match Point,” in both the Mobile and Promo & Activation categories. Additionally, FH was recognized with J. Walter Thompson Amsterdam for the Gold Direct Lion-winning entry for Free a Girl Movement’s “School for Justice” campaign. “School for Justice” was also shortlisted for an additional Direct Lion, as well as in the PR, Glass, Mobile and Outdoor categories.

FH handled the media relations for Gatorade’s campaign, which featured a 22-level game that was embedded within a standard Snapchat ad unit, with each level playing out the match point for each of Serena Williams’s 22 Grand Slam wins. The game, which ran throughout the U.S. Open, garnered more than 395 million impressions and was shared by 1 in 3 Snapchat users who saw it. Moreover, it got people to stop on a Snapchat ad, with players spending more than three minutes on the game — more than 65 time longer than the Snapchat average.

The “School for Justice” campaign, which was an education program that helped take survivors of sex trafficking out of prostitution and into prosecution. It aimed to get taboo topics around child prostitution discussed openly in Indian society and media, and proved very successful, garnering endorsements from international organizations and high engagement with local audiences. FH handled PR and social media components of the campaign.

Additionally, FH, along with VML, was shortlisted for a Mobile Lion for Gatorade’s “Amplify” campaign.

The Cannes Lions International Festival of Creativity is held in Cannes, France each June, and brings together thousands of advertising, marketing and communications professionals to celebrate the power of creativity.

In addition to these wins, FleishmanHillard was well-represented at this year’s festival. The firm hosted two panels featuring legendary music producer Young Guru: “Talking Tunes & Human Truths with Young Guru” and “Creative Crossovers: Changing the Face of Brands.” 2017 marks the ninth consecutive year a FleishmanHillard agency has been represented on the PR Lions jury. This year, Tetsuya Honda, managing director of BlueCurrent Japan, a FleishmanHillard specialty brand, served on the PR jury.  James Hacking of BlueCurrent Hong Kong, served on the Young Lions PR jury.

Campaign recognition included:

• GOLD Lion: Direct (Charities and Nonprofit) for “School for Justice” for Free a Girl Movement with J.Walter Thompson Amsterdam (our FH Mumbai and Amsterdam offices credited)
• SILVER Lion: Mobile (In-game Marketing) for “Serena Williams | Match Point” for Gatorade with TBWAChiatDay, (FH Chicago office credited)
• SILVER Lion: Mobile (Influencer/Talent) for “Serena Williams | Match Point” for Gatorade with TBWAChiatDay, (FH Chicago office credited)
• BRONZE Lion: Mobile (Content for User Engagement) for “Serena Williams | Match Point” for Gatorade with TBWAChiatDay (FH Chicago office credited)
• BRONZE Lion: Promo & Activation (Use of Mobile) for “Serena Williams | Match Point” for Gatorade with with TBWAChiatDay (FH Chicago office credited)
• SHORTLIST, Glass Lions for “School for Justice” for Free a Girl Movement with J.Walter Thompson Amsterdam (our FH Mumbai and Amsterdam offices credited)
• SHORTLIST, PR (Launch/Re-Launch) for “School for Justice” for Free a Girl Movement with J.Walter Thompson Amsterdam (our FH Mumbai and Amsterdam offices credited)
• SHORTLIST, Outdoor (Special Build) for “School for Justice” for Free a Girl Movement with J.Walter Thompson Amsterdam (our FH Mumbai and Amsterdam offices credited)
• SHORTLIST, Direct (Use of Ambient Media, Large Scale) for “School for Justice” for Free a Girl Movement with J.Walter Thompson Amsterdam (our FH Mumbai and Amsterdam offices credited)
• SHORTLIST, Media (Social Trends) for “Serena Williams | Match Point” for Gatorade with with TBWAChiatDay
• SHORTLIST, Mobile (Utilities) for “Amplify” for Gatorade with VML