Mortell will Lead the Global Client Leadership Office, Develop and Grow the Agency’s Largest and Most Global Clients

 ST. LOUIS, March 1, 2018 – FleishmanHillard today announced the appointment of Mark Mortell as Chief Global Client Leadership Officer, the next evolution of the firm’s Global Client Leader (GCL) initiative.

Under Mortell’s leadership, the FleishmanHillard Global Client Leadership Office will focus on meeting the unique demands of large and international clients and their businesses. FleishmanHillard aims to be the best agency in the world at ensuring service excellence, offering insight and experience, and delivering internationally networked support to complex businesses dealing with communications challenges.

“Mark has extensive experience leading teams and supporting clients across the globe,” said John Saunders, president and CEO, FleishmanHillard. “His ability to build relationships, solve problems and tap into our networks for talent, expertise and creativity make him the ideal person to take on this challenge and launch the GCL program to new heights.”

Over the last two years, the agency’s GCL initiative has expanded to include clients across technology, healthcare, consumer, manufacturing and industrials, energy, financial services and agribusiness industries with client leaders from EMEA, APAC and the Americas. This refreshed approach to developing global client leadership has impacted the agency’s largest clients in terms of consultative and service excellence, accessing and developing the best international talent and driving growth.

The GCL Office provides client teams with sophisticated and customized planning, analysis and resourcing tools, and works with account leaders to anticipate, identify and address the challenges of international clients. The GCL Academy, established in 2017, accelerates and cascades an advanced curriculum of learning to build expertise, develop skills and share knowledge among existing and emerging client relationship managers.

Mortell has been central to developing the GCL initiative. Since 2011, he has served as the global leader for OneVoice – a coalition of Omnicom agencies supporting global Health-Tech giant, Philips. He joined FleishmanHillard’s Dublin office in 2002, where he led the corporate and public affairs practice before adding international client work to his portfolio. He is a member of the agency’s leadership cabinet and has been part of the senior management team for a number of years. Prior to joining FleishmanHillard, he led marketing teams at Bank of Ireland Group, Guinness, Irish airline Aer Lingus and served a term as chairman of the Irish Tourist Board. Mortell has been a close adviser to the Irish prime minister and government. His corporate communications and international expertise make him a sought-after media trainer, crisis counselor and corporate adviser.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

ST. LOUIS, February 21, 2018 – FleishmanHillard (FH) has appointed Candace Peterson to the role of global managing director, brand marketing, charged with the creative and activation needed to connect consumers with the brands they love on behalf of FH clients.

In her new role, Peterson will connect brand specialists across the global FH network to bring creative problem-solving, breakthrough ideas and trending marketing insights to clients on a real-time basis guided by the firm’s strength in social data analytics and research. This effort will use FleishmanHillard’s signature “Authenticity Gap” reputation research to analyze how well brand experience aligns with consumer expectations that drive purchase decisions.

“Candace is a rare talent whose experience reflects a fluency in marketing and creative disciplines not often found inside a public relations agency,” said J.J. Carter, FleishmanHillard chief operating officer and president, Americas. “She speaks the language of the CMO, and her unique understanding of how brands and companies can creatively connect to individual consumers, communities and the world will inspire our teams and our clients to blaze new trails.”

Peterson brings an award-winning background in advertising, creative and marketing to her new role following a career spanning more than 20 years working with powerhouse creative firms including Ogilvy & Mather, J. Walter Thompson and TracyLocke. She joined FleishmanHillard’s Dallas office in 2014 as executive creative director.

Peterson’s signature strength fuses the art of creative storytelling with the relationship rigor of reputation management that is foundational to FH and to public relations. In her new role, she will leverage the firm’s first-class social intelligence, planning and insights, and creative power to fuel marketing-driven clients and campaigns.

“I was drawn to FleishmanHillard because of its unique point of difference,” Peterson said. “One that understands both brand and reputation – and attracts clients who recognize brand sentiment is impacted by both sides of that equation.”

Peterson aims to cement FH’s position as the strategic and creative partner-of-choice by marketing-driven clients and partner agencies.

“Engaging customers is a fluid process that requires brands to constantly innovate and embrace the notion that brand loyalty is something that must be earned on a perpetual – even daily – basis,” Peterson said. “By leading with creative problem solving, we plan to unlock the power of brand loyalty.”

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

BEIJING, January 9, 2018 – FleishmanHillard today announced that Li Hong, former chairman and president of China for FleishmanHillard, senior consultant with the firm, is moving on after 16 years leading its mainland operations.

FleishmanHillard also announced two key appointments that will position the agency for further success in Greater China: Lichi Hsueh, currently head of the firm’s Shanghai operations, has been promoted to a new role of chief operating officer for FleishmanHillard in China. Yisi Liu, currently deputy GM in Shanghai, will become general manager of the Shanghai office.

Under Li Hong’s leadership, FleishmanHillard’s China business has flourished, boasting a stellar portfolio of Chinese and global clients, a deep talent bench and strong capabilities to meet the fast-evolving needs of China’s dynamic business and communications environment today.

“Li Hong’s contribution to the success of FleishmanHillard’s mainland operations was significant and pioneering in so many ways,” said Lynne Anne Davis, FleishmanHillard senior partner, Asia Pacific president. “His core belief to provide clients with progressive and innovative integrated services drove his approach to managing clients as well as developing teams. His ability to anticipate trends and his connections at the highest levels allowed FleishmanHillard to undertake some of the most innovative and memorable campaigns in China’s PR history.

“His lasting achievements are many: for example, he actively supported the firm’s Global China Practice when it was launched in 2012, helping to grow outbound business from China to the worldwide network to support the cross-border expansion of Chinese industry leaders. Today, many of our Chinese clients are global leaders and feature prominently on the Fortune 500, and we are proud to serve them.”

Li Hong’s tenure has been recognized with many awards including the Greater China Agency of the Year award from The Holmes Report in 2013.

“Over the past year, since Rachel Catanach’s appointment to president of Greater China, Li Hong has played an important advisory role, counselling clients at the senior-most level, mentoring top talent, and championing network collaboration and partnership for further expansion of the business. We wish him and his family all the best for this next chapter. He leaves with the deepest gratitude for the past 16 years of remarkable leadership, inspiration and achievement – and our infinite appreciation for taking that first step to build something bigger than himself that will carry on in his spirit,” commented Davis.

Hsueh, FleishmanHillard’s managing director, client service in China and head of the Shanghai operations, has been promoted to a new role of chief operating officer for FleishmanHillard in China.

A well-rounded counselor, Hsueh brings more than 19 years of leadership, client and business expansion experience in Greater China’s PR industry. Through her work with leading brands in the technology and financial services sectors, she demonstrates deep expertise in managing sensitive issues, mergers and acquisitions, and corporate affairs.

“As head of our Shanghai operations, Lichi has demonstrated a keen business acumen and strong ability to drive business growth through a laser focus on client service quality and talent development. This new role recognizes the need for innovative management of resources in a complex and dynamic environment. Lichi is a natural bridge-builder and her infectious enthusiasm and energy, combined with a strong business drive, will position us well to capture growth in this next phase of our development in China,” said Catanach.

Liu, who is currently the Shanghai office’s deputy general manager and head of FleishmanHillard’s corporate and public affairs team in Shanghai, will be promoted to general manager of the Shanghai office.

Liu joined FleishmanHillard Shanghai in 2012 and has significant expertise in stakeholder identification and engagement, government policy analysis, corporate reputation management, and issues and crisis management. In addition to his extensive corporate affairs experience working with brands in the tourism, healthcare, agriculture, B2B and finance sectors, Liu spent five years at government agency China National Tourism Administration.

“With his expansive understanding of China’s corporate sector, Yisi is a highly sought-after counselor on the best approach for navigating the complexities and changing dynamics of China’s business landscape. The Shanghai office won great new clients in the luxury, B2B and lifestyle sectors in 2017, in no small part due to Yisi’s strategic abilities and insights, and focus on creating meaningful communications outcomes for clients.

“Lichi and Yisi, together with other members of our senior team in Greater China, represent the next generation of leaders in the public relations industry. They are communication entrepreneurs and their energy and insights, plus disciplined approach, will help Chinese companies and multi-nationals operating in China, leverage and export new ways of communicating that are ‘Made in China, Designed for the World’,” said Catanach.

Other leaders in FleishmanHillard’s Greater China leadership team include Jerry Zou, general manager Beijing; Judy Wei, general manager consumer services; Helena He, general manager digital and social engagement; Geoff Bilbrough, general manager Hong Kong; and Patrick Yu, deputy general manager Hong Kong.

“I am delighted to have such a strong team. We’re excited by the opportunities in the marketplace, and look forward to punching above our weight and showing what we’re made of,” added Catanach.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.