CANNES, June 21, 2018 — FleishmanHillard won a Silver and a Bronze Mobile Lion for its work on behalf of Gatorade at this year’s Cannes International Festival of Creativity. The firm was listed as the PR firm on the winning entries with VML. The campaign, “Beat the Blitz,” won a silver Lion in Awards Games sub-category and a bronze Lion in the Technology>VR sub-category.

Additionally, the firm won two Bronze Lions for the Philips “Masterjuices” campaign with Ogilvy Singapore: a Bronze Direct Lion in the Consumer Durables sub-category and a Bronze PR Lion in the Use of Events & Stunts sub-category. Also, FleishmanHillard won a Bronze Film Craft Lion in the Script sub-category for Gatorade’s “Sisters in Sweat” campaign with TBWAChiatDay Los Angeles.

The Cannes Lions International Festival of Creativity is held in Cannes, France each June, and brings together thousands of advertising, marketing and communications professionals to celebrate the power of creativity.

• SILVER, Mobile Lion (Awards Games): “Beat the Blitz” for Gatorade with VML
• BRONZE, PR Lions (Use of Events & Stunts): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
• BRONZE, Direct Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
• BRONZE, Film Craft Lions (Script): “Sisters in Sweat” for Gatorade with TBWAChiatDay Los Angeles
• BRONZE, Mobile Lions (Technology, VR): “Beat the Blitz” for Gatorade with VML

CANNES, June 20, 2018 — FleishmanHillard has been named to nine more shortlists across four categories at this year’s Cannes Lions. The firm was shortlisted for work on behalf of clients AT&T, Gatorade and Philips. These latest shortlist nods have raised the firm total shortlist count so far to 25 shortlists across 11 categories.

The firm also received recognition for its role as PR agency for AT&T’s “The Face of Distracted Driving” campaign, which was lead by BBDO New York. “The Face of Distracted Driving” built off of AT&T much-lauded “It Can Wait” campaign, was shortlisted in the CSR sub-category of the Social & Influencer Lions.

Once again, the firm received additional shortlist nods for work on behalf of Gatorade and Philips. “The Debut” for Gatorade with VML was shortlisted in the Innovative Use of Community sub-category of the Social & Influencer Lions and the Real Time Response sub-category of the Direct Lions. “Dutch Masterjuices” for Philips with Ogilvy Singapore was shortlisted in two sub-categories of the Direct Lions: Consumer Durables and Ambient Media, as well as the Events Stunts sub-category of the PR Lions.

• Shortlist, Social & Influencer Lions (CSR): “The Face of Distracted Driving” for AT&T with BBDO New York
• Shortlist, Social & Influencer Lions (Innovative Use of Community): “The Debut” for Gatorade with BBDO New York
• Shortlist, PR Lions (Food & Drink): “Turning Beer Into Water” with AB InBev
• Shortlist, PR Lions (Internal Comms): “Turning Beer Into Water” for AB InBev
• Shortlist, PR Lions (Events Stunts): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
• Shortlist, Direct Lions (Consumer Durables): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
• Shortlist, Direct Lions (Ambient Media): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
• Shortlist, Direct Lions (Real Time Response): “The Debut” for Gatorade with VML

Cannes, June 19, 2018 — FleishmanHillard has been named to 14 shortlists at the Cannes International Festival of Creativity for its work on behalf of clients Crocs, Gatorade and Philips.

For Crocs, the firm was recognized for its work on the “Making Fugly Cool” campaign, also in the Brand Experience & Activation category. The campaign coordinated a brand partnership with fashion designer Christopher Kane. The resulting Crocs X Christopher Kane collection took over London Fashion Week by storm, resulting in considerable coverage for Crocs and sparking a widespread fashion trend.

For Gatorade, FleishmanHillard was shortlisted with TBWAChiatDay Los Angeles, VML and OMD, and was named as the PR agency on entries in a wide range of categories, including the Glass, Film Craft, Entertainment and Mobile. A total of four Gatorade campaigns were recognized: “Sisters in Sweat,” “Secret to Victory,” “#TheDebut,” and “Beat the Blitz.”

For Philips, the firm was shortlisted four times in the Brand Experience & Activation category as the PR agency with Ogilvy Singapore for the “Dutch Masterjuices” campaign. The shortlisted campaign promoted increased appreciation for and consumption of fruits by creating fresh juices using the same fruit depicted in famous Dutch Masters paintings.

Winners will be announced throughout the festival. The Cannes Lions International Festival of Creativity is held in Cannes, France each June, and brings together thousands of advertising, marketing and communications professionals to celebrate the power of creativity.

• Shortlist, Brand Experience & Activation Lions (Sponsorship & Brand Partnership): “Making Fugly Cool” for Crocs
• Shortlist, Glass Lion: “Sisters in Sweat” for Gatorade with TBWAChiatDay Los Angeles
• Shortlist, Mobile Lion (Awards Games): “Beat the Blitz” for Gatorade with VML
• Shortlist, Mobile Lions (Technology, VR): “Beat the Blitz” for Gatorade with VML
• Shortlist, Entertainment Lions (Live Experience Games): “Beat the Blitz” for Gatorade with VML
• Shortlist, Entertainment Lions (Use of Emerging Tech for Sports): “Beat the Blitz” for Gatorade with VML
• Shortlist, Entertainment Lions (Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment): “The Debut” for Gatorade with VML
• Shortlist, Film Craft Lions (Script): “Sisters in Sweat” for Gatorade with TBWAChiatDay Los Angeles
• Shortlist, Film Craft Lions (Script): “Secret to Victory” for Gatorade with TBWAChiatDay Los Angeles
• Shortlist, Digital Craft Lions (AR, VR & Mixed Reality): “Beat the Blitz” for Gatorate with OMD USA New York
• Shortlist, Brand Experience & Activation Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
• Shortlist, Brand Experience & Activation Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
• Shortlist, Brand Experience & Activation Lions (Brand-owned Experiences): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
• Shortlist, Brand Experience & Activation Lions (Live B2C Brand Experience or Activation): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
• Shortlist, Brand Experience & Activation Lions (Sponsorship & Brand Partnership): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore

CANNES, June 18, 2018 — FleishmanHillard won a Bronze Lion at this year’s Cannes International Festival of Creativity Pharma Lions award program. The firm’s Dublin office was recognized for its work on behalf of Roche Products and MS Ireland for the campaign “The MSunderstood Cafe.”

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To show the impact that access delays to treatment can have on multiple sclerosis (MS) patients, and spur them into action, an impactful idea was required. An empty shop on a busy street in Dublin was transformed into The MSunderstood Café and all materials, furniture and visuals were distorted so that customers’ sensation of touch and their vision were affected, mimicking symptoms of MS.

The Pharma Lions are part of Lions Health, a dedicated two-day event within Cannes Lions.

• BRONZE Lion: Pharma (Disease Awareness and Understanding, Branded Content and Entertainment: Live Experience (Regulated)) for “The MSunderstood Cafe” with Roche Products and MS Ireland (FleishmanHillard in Dublin credited)

ST. LOUIS, June 17, 2018 – FleishmanHillard has been shortlisted for two Pharma Lions at the Cannes International Festival of Creativity. The firm was recognized for its work on behalf of client Roche. The shortlisted campaign, “The MSunderstood Café,” raised awareness for the many obstacles those with multiple sclerosis experience every day, and persuaded Irish lawmakers to better serve these patients through legislation.

The Pharma Lions are part of the Health Lions awards at Cannes. Winners will be announced on Monday, June 18.

• Roche Products (Ireland) Limited and MS Ireland, “The MSunderstood Café” (Shortlist, Pharma Lions, Disease Awareness and Understanding, Public Relations (Regulated))
• Roche Products (Ireland) Limited and MS Ireland “The MSunderstood Café” (Shortlist, Pharma Lions, Disease Awareness and Understanding, Branded Content and Entertainment: Live Experience (Regulated))

ST. LOUIS, April 23, 2018 — FleishmanHillard (FH) has been named to The Holmes Report’s Best Agencies to Work For list for 2018. The agency took the second spot in the Large Agency category, which compared companies across North America with more than 201 employees. The recognition is awarded to companies that take culture seriously, attract smart, creative talent, and produce stellar, award-winning work.

This honor comes on the heels of FH also earning a shortlist nod for North America Large Agency of the Year. Winners will be announced at the 2018 North American SABRE Awards in New York on May 1, 2018.