B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process
April 6, 2022
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Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and […]
Earth Month: Ways Brands Can Engage with NFTs and Remain Sustainable
April 5, 2022
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Earth Day is just under a month away (22 April 2022) and this April, brands will take to social media to reflect on and renew their commitments to sustainability. While most are striving to create a greener world through ethical supply chains and sustainability initiatives, an emerging world has threatened to leave brands in the […]
The Campaign Global Agency of the Year Awards program recognizes agencies that deliver creativity, thought leadership, innovation, new business performance and more across the globe. More than 100 companies across 19 countries entered into the third annual Campaign Global Agency of the Year Awards.
Winners will be announced during a virtual ceremony on May 11.
FleishmanHillard Named Two-Time Finalist at the 2022 Brand Film Awards U.S.
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ST. LOUIS, April 4, 2022 — FleishmanHillard secured two shortlist nods at the 2022 Brand Film Awards U.S. for its innovative client work on behalf of Neutrogena and Xcopri.
Neutrogena with FleishmanHillard and Passion Point Collective, “In The Sun: This Film Could Save Your Life” (Healthcare: Unbranded)
Xcopri with FleishmanHillard and CDMP, “Mary Kate’s Story” (Healthcare: Branded)
Presented by PRWeek U.S., Campaign US and MM+M, the Brand Film Awards U.S. recognize the most artistic and impactful storytelling initiatives through branded and unbranded content and films.
Winners will be announced during a virtual ceremony on May 25.
Why do Europeans wait an additional 180 days to access innovative treatment and what can be done to speed this up?
By sanfrutr
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The COVID-19 pandemic has caused a seismic shift in our approach to healthcare. On the one hand, the vulnerability of Europe’s healthcare systems has been seriously exposed, leaving policymakers to reflect on how we can do better in the face of future healthcare threats. At the same time, it’s also shown us what’s possible when […]
Reporters’ Brains Are Nearly Overflowing – Try Helping vs. Hurting
April 1, 2022
By Seth Bloom
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It’s hard to think of better work advice than be a good human. To that end, we recently set out to create an intensely unscientific look at what fills the mind of a tech journalist in 2022. We hope that this construct will help tech PR practitioners how to conduct media outreach effectively – with the bonus of bringing some relief to the overstuffed minds of reporters.
Informed by many conversations with tech reporters, this graphic highlights just how little headspace most journalists have “open” for you to fill with story ideas or news.
If you hope to snag some of the white space, here are two absolutely critical tips:
Start with that human thing – focus on relationship building over pitching and always be polite and personable.
Watch your timing. We very intentionally organized this graphic as a calendar year, in recognition of the fact that reporters’ open time varies greatly based on the time of year. No 12 months are exactly the same, but we see a similar pattern emerge each year. That’s because, like a tide chart, there are some predictable undulations to the tech news cycle.
Please mouse over the layers on the interactive graphic below and let us know what we got right and what we got wrong. We do feel confident we got one thing right for sure – starting with being a good human will get you far!
And thanks to the FleishmanHillard creative team based in London, Ensemble Studio, who provided the graphic.
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FleishmanHillard UK receives 7 nominations in CIPR Excellence Awards 2022
March 31, 2022
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FleishmanHillard UK picked up 7 shortlists in the 2022 CIPR Excellence Awards for work with clients Electonic Arts, International Paralympic Committee, UKHospitality and Samsung. Category: Consumer Relations Campaign Samsung & FleishmanHillard UK, Unfold your world Category: Public Affairs Campaign FleishmanHillard UK, Fleet Street Communications and UKHospitality, Saving the hospitality sector Category: Not-for-Profit Campaign FleishmanHillard […]
FleishmanHillard’s Leela Stake Named to PRWeek’s Women to Watch 2022
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ST. LOUIS, March 31, 2021 – FleishmanHillard’s Leela Stake has been selected for the 2022 PRWeek Women to Watch class. In its seventh year, this honor recognizes emerging female communication leaders nominated by their peers for their achievements in advancing the future of the PR industry.
Since joining FleishmanHillard, Stake has dedicated her time to transforming FH4Inclusion, the agency’s global pro bono initiative. Under her leadership, FH4Inclusion has supported over 130 nonprofit organizations, providing $6.4 million in time and talent since its launch in 2016. More recently, Stake was at the helm of expediting the launch of True MOSAIC, the agency’s diversity, equity and inclusion (DE&I) communications practice. Now, Stake co-leads the practice, continuing to help shape a unique approach to counsel that combines lived experience with professional expertise.
Stake’s passion and empathy extends outside of the office, as well. She serves on the DE&I Task Force for the Town of Tiburon, working alongside council members to advise decision-makers on DE&I issues. Stake has also shared her expertise with The Conservation Corps North Bay and REDF as an adviser. Stake’s family is also active in the Kindling Foundation.
Stake also regularly contributes to industry conferences and thought leadership, and seeks to create opportunities for and empower women and members of underrepresented groups. Stake co-founded the Future Social Innovators Network at Stanford, and is involved in Omniwomen, Omnicom’s women’s leadership network, as an active manager and mentor.
Stake and the other honorees will be celebrated on June 9 in New York.
See the full list of inductees here and Stake’s profile here.
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FleishmanHillard UK named finalist in PRWeek Best Places to Work 2022
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FleishmanHillard UK has been unveiled as a finalist in the PRWeek Best Places to Work 2022! Contending to take home the win in the Large Agency (100 employees) category once again. The PRWeek Best Places to Work scheme aims to highlight the very best PR agencies and client-side communications teams and businesses developing the best […]
FleishmanHillard in China Annual Report: China’s 2022 Two Sessions, Building the New Era
March 29, 2022
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FleishmanHillard in China just released the “China’s 2022 Two Sessions, Building the New Era” report which provides an overview of the central government’s priorities and plans laid out at the country’s biggest annual political meetings.
Global economic recovery is confronted with a series of challenges, including geopolitical uncertainties such as tensions over the continuation of the Russia-Ukraine conflict. Coupled with the waves of the pandemic continuing to impact the world – including China – these issues cast shadows as the country doubles down on efforts to realize its economic and social goals laid out in the 14th Five-Year Plan.
On top of that, this year’s gathering takes on particular importance as it marks the end of term for the current leadership teams, paving the way for the 20th National Congress of the Communist Party of China (CPC). The National Congress, to be held in October or November 2022, will decide the next leadership teams of the CPC and China, and shape policy trajectory for the next five years and beyond.
Highlights of the report include:
Pointer of the year – Ensuring sustainable growth
Emphasis on investment and consumption as key driving forces
More flexible energy consumption goal
Common Prosperity becomes a long-term goal
Continued determination to uphold “One Country, Two Systems”
“Stability” becomes the key in the face of surmounting challenges
Ensuring market, economic and employment “stability”
Safeguarding “stability” of production and livelihoods
Improving the business environment and boosting market dynamism
Further opening-up for promoting foreign trade and investment