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Moving from Cancel Culture to Cohesion Culture; FleishmanHillard Report Uncovers Importance of Togetherness

June 9, 2022

New Research and Contributions from World Renowned Experts Find that Brands of the Future Need to Put Cohesion at Their Heart

ST. LOUIS, June 9, 2022 – Consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to “The Togetherness Economy,” a new research report published by FleishmanHillard about companies’ role in fostering social cohesion. 

The report, conducted in partnership with Harvard Medical School professor of psychiatry Robert J. Waldinger and futurologist Martin Raymond, reveals that 61% of consumers in both the U.S. and U.K. feel brands play an important role in fostering social cohesion. Seventy percent said they are more likely to buy a product if the brand that produces it promoted togetherness. 

Currently, however, brands are not meeting the expectations set by western consumers. Forty-five percent felt that the way brands market themselves actively contributes to social division. Similarly, 58% felt that brands play on stereotypes in their communications in order to be humorous or appeal to a certain section of society. The fashion, healthcare and beauty sectors were judged to be the three industries that contribute most to division.

“In this attention economy era, we have become obsessed with getting people to notice us and with evoking a reaction,” said Lauren Winter, global managing director of consumer culture, FleishmanHillard. “This has contributed to unsavory developments including culture wars and divisive headlines, and a prioritization of arbitrary outputs that divide over meaningful outcomes that connect. This study from our Culture Unit does not just paint the stark reality that brands and communications practitioners face, though. It also shows them how to adapt to – and thrive in – it.” 

FleishmanHillard worked with Waldinger to come up with a framework for togetherness to help brands better foster social cohesion. Calling on his experience as the director of the world’s longest-running study of adult life ever done, he devised six questions for companies to ask themselves to prioritize togetherness. The questions – or, Togetherness Traits – are explained in the report.  

“It has been both rewarding and intellectually stimulating to work with FleishmanHillard’s Culture Unit on this important and timely report,” Waldinger said. “As we reveal in the report, corporate marketing and communications are incredibly powerful shapers of our expectations about what is normal and how we should interact with one another. I hope that these Togetherness Traits will help companies across the world put that power to good use and help create a more cohesive world – together.”

“The Togetherness Economy” ends with a chapter written by Raymond, the co-founder of the Future Laboratory, one of the world’s most renowned futures consultancies. Raymond argues that demographic data suggests we are on the brink of a new age of cohesion, thanks to future generations’ enthusiastic adoption of what he calls the ‘Five Cs’: collaboration, community, conviviality, co-operation and conscientiousness. The collective embodiment of these five Cs will create more cohesive societies that will be less forgiving toward companies that aren’t reflective of these values themselves. Raymond coins the concept of the ‘Community Company’ as the answer to this change – a company that is willing to embed itself into the fabric of the communities that it expects to prosper.

“The Togetherness Economy” was developed by FleishmanHillard’s Culture Unit, a global team of macro culture strategists that enable brands to be brave and take action while being thoughtful of the cause they are communicating. The report comes in the wake of the Unit’s industry-first partnerships with the inclusive talent agency Zebedee, and the United Nations’ Unstereotype Alliance

The research for “The Togetherness Economy” was conducted by TRUE Global Intelligence, the agency’s in-house research practice. Research for the report included a survey of 2,000 adults at least 18 years of age across the U.S. and U.K. (1,000 per country). Respondents were made up of nationally representative samples based on gender, age, region and ethnicity. The survey consisted of eight questions that were answered online by respondents between March 30 and April 7. The report is available to read and download here.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. FleishmanHillard is part of Omnicom Public Relations Group, and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

About Omnicom Public Relations Group 
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).  

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

About Professor Robert J. Waldinger

Robert Waldinger is a professor of Psychiatry at Harvard Medical School and directs the Harvard Study of Adult Development, the longest-running study of adult life ever done. The Study tracks the lives of 724 men for 83+ years and now studies their children to understand how childhood affects health and wellbeing in middle age. He is founding director of the Lifespan Research Foundation, dedicated to sharing the learning from the study more broadly to help people live more meaningful and happier lives.  

His TED talk on lessons from the longest study of happiness is the fastest spreading talk of TEDx events.  

More about the programs Waldinger has developed with the insights from the Harvard Study to help people live happier lives with greater meaning and fulfillment is available at www.lifespanresearch.org.

About Martin Raymond, futurologist and cofounder of the Future Laboratory

Martin Raymond is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. Raymond is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Article

FleishmanHillard wins Best Arts, Culture, Sport/Entertainment Campaign at the CIPR Excellence Awards

Thrilled to be awarded Best Arts, Culture, Sport or Entertainment Campaign at the CIPR Excellence Awards for our work with the International Paralympic Committee (IPC) alongside adam&eveDDB for the #WeThe15 campaign. The CIPR Excellence Awards are undoubtedly one of the most prestigious awards in the PR industry reflecting best practice in public relations and communications […]

The post FleishmanHillard wins Best Arts, Culture, Sport/Entertainment Campaign at the CIPR Excellence Awards appeared first on United Kingdom.

Article

FleishmanHillard Seoul Named Japan/Korea PR Consultancy of the Year, Plus Two Golds at the PR Awards Asia 2022

June 8, 2022

ST. LOUIS, June 8, 2022 FleishmanHillard in Seoul triumphed as the 2022 PR Consultancy of the Year in the highly competitive Japan/Korea category of the PR Awards Asia, held by Campaign, an authoritative voice of the media, marketing and advertising community globally.  

Marking its 20th anniversary, FleishmanHillard in Korea delivers excellent client experience through agile and all-encompassing communication services under its ‘Kindness & Brilliance’ focus in 2022.

Under the leadership of President and Senior Partner Yvonne Park, the agency’s Seoul operations maintain exceptional growth as well as employee and client retention rate while continuously innovating, most recently in areas of stakeholder engagement, data-driven public affairs and public-private partnership strategy.

In addition, FleishmanHillard took home two Gold awards and a Silver award in the campaign categories.

FleishmanHillard India earned Gold in Technology for its ‘Verbing #GorillaJaisaTough for India’s Next Half Billion’ on behalf of client Corning® Gorilla® Glass. In a newly introduced category, Post-Pandemic Recovery (COVID-19), FleishmanHillard Sydney won Gold for its wildly successful ‘Carnival Cruise Line – Find Your Fun Type’ campaign on behalf of client Carnival Cruise Line. FleishmanHillard Hong Kong earned Silver in the Cause-Related, Diversity & Inclusion category for its ‘Dishes Make Wishes’ campaign on behalf of client FWD.

PR Awards Asia, organized by Campaign and PRWeek, is now in its 21st year. The awards recognize the brilliant work and celebrate the achievements of leading communicators and agencies across the region.

View the full list of winners here.

Article

European Health Data Space: Could This Change the Healthcare Industry and Better the Lives of EU Citizens Forever?

By Enrique Marcos Collado

Data is arguably the most valuable coin of our time and it’s set to become more relevant as we progress through the 21st century. Data governs our world, governments and companies around the globe leverage personalized data for diverse purposes, but essentially taking your data footprint – from online purchases to the amount of time […]

The post European Health Data Space: could this change the healthcare industry and better the lives of EU citizens forever? appeared first on European Union.

Article

Seramount Again Names FleishmanHillard a 2022 Top 10 Company for Executive Women

June 7, 2022

ST. LOUIS, June 7, 2022 — FleishmanHillard was named in the Top 10 of Seramount’s 2022 Top Companies for Executive Women list today, it’s seventh consecutive year in the Top 10 and 13th year on the list. Seramount, part of EAB, continues to explore ways organizations can move more women into top positions, while highlighting the successes at these trailblazing companies.

This is the most definitive list of top workplaces for women who want to advance through the corporate ranks. It celebrates companies that champion women’s advancement, with a focus on succession planning, profit-and-loss roles, gender pay parity, support programs and flexibility programs.

“FleishmanHillard is thrilled to again be recognized as a Top 10 Company for Executive Women,” said John Saunders, president and CEO of FleishmanHillard. “But it is not by accident – we’ve moved DE&I to the center of our business and established a rigorous measurement process to guarantee our continued momentum. Our culture, rooted in diverse perspectives, strives to be the change we want to see in the world. And we won’t settle for anything less.”

“We are pleased to report that our 2022 list of Top Companies for Executive Women shows a small increase from 2021 in the number of women in senior leadership roles and in the prevalence of policies to train and advance them,” says Betty Spence, PhD, Head, Women’s Advancement at Seramount. “We are relieved to learn that women continued to move into leadership despite the pandemic, and we hope that in today’s hybrid work environment, women’s advancement will progress at an even faster pace.”

FleishmanHillard has long been committed to supporting and creating clear leadership and career pathing opportunities for women. Examples of these outcomes include:

  • 72% of U.S. offices are women-led
  • 68% of the leadership Cabinet is female
  • 50% of C-suite positions are held by women
  • 63% of FleishmanHillard’s global practice and sector groups are led by women

The full list of companies can be found here.

Methodology

The 2022 Top 75 Companies application includes more than 200 questions on pertinent topics, including female representation at all levels, but focuses on the corporate officer and profit-and-loss leadership ranks. The application, based on 2021 data, tracks and examines how many employees have access to programs and policies that promote advancement of women and how many female employees take advantage of them, as well as how companies train managers to help women advance. To be considered, companies must have a minimum of two women on their boards of directors and at least 500 US employees.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2022. FleishmanHillard is part of Omnicom Public Relations Group, and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

About Omnicom Public Relations Group 
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).  

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

About Seramount

Seramount, now part of EAB, is a strategic professional services and research firm dedicated to advancing diversity, equity, and inclusion in the workplace. Over four decades, partnering with over 450 of the most iconic companies in the world, we’ve built a deep, data-driven understanding of the employee experience, which lays the groundwork for everything we do. We meet each client’s needs no matter where they are on their journey and guide them along an ever-changing talent landscape. Learn more at www.seramount.com.

Article

React or Not React? Upping Your Game in the Face of Shareholder Activism

June 6, 2022
By Patrick Yu

Shareholder activism is on the rise in Asia-Pacific (APAC) as companies and CEOs face unprecedented scrutiny from international and local investors looking for better corporate governance and transparency. In the first quarter of 2022, there were 76 public corporate actions, as compared to 50 in the same period of 2021, on corporates and issuers in the region, with Korea, Australia and Japan leading the way, according to Insightia’s Shareholder Activism in Q1 2022 report.

So, what do activist investors want?

For the most part, it’s board representation, governance and environmental issues that are the focus areas for activists. Gone are the days of shareholder activism that only took place in the U.S., driven by institutional investors or short-sellers. In APAC, we now have growing involvement from retail and institutional investors. Activist investors in APAC have indeed gained foothold.

APAC’s activist investors are also looking at new targets. APAC’s chaebols used to draw attention from such investors due to the excessive power wielded by families with controlling stakes, but we now see a lot of actions against corporate heavyweights and even small companies. Even the retail estate investment trusts in the region have recently emerged as a battleground for activist investors.

How do corporates and issuers better prepare for activist investors’ attack?

Your Winning Blueprint for Communications with Activist Investors and Shareholders

Take an outside-in approach: Focusing on common triggers for activist investors’ engagement may help the board cut through the noise. Consider taking an outside-in approach to listen to what the pressing issues are from activist investors. Corporates and issuers should actively monitor and stay on top of international standards and requirements related to corporate governance and climate disclosure across different jurisdictions as these are the areas that easily draw investors’ attention.

Know your friends and foes: Each and every investor and shareholder will have a unique set of needs. The one-size-fits-all approach no longer works. It’s important to understand what your audiences want and to focus on what their bottom-line is. Get to know their ulterior motives and track records, and how they normally work with corporates. Should you receive an unacceptable proposal from an activist investor, you will need to be able to explain why it is not acceptable to shareholders in a way that’s rational and persuasive, ideally while presenting an alternative option, instead of rejecting it.

Prepare, listen and engage: Remember that you need to prepare for the worst – something that generally involves plenty of preparation. Develop a long-term and holistic engagement plan with your shareholders, investors and other stakeholders so you are seen to be proactive in your communications and in listening to their needs. Earnings calls and annual general meetings are a basic requirement. Leadership profiling to update the company strategies and regular communications with investors via social and digital media will help to develop more meaningful relationships with them.

Stay true to your corporate values: Lastly, look beyond disputes when they arise and focus on your company’s core values in alignment with good corporate governance. Your employees also need to be fully briefed on this when the company is attacked by activist investors. Showing how to communicate with activist investors externally and internally will effectively help corporates create sustainable corporate values.  

Article

FleishmanHillard Earns Four Accolades at The Telly Awards 2022

June 2, 2022

ST. LOUIS, June 2, 2022 – FleishmanHillard received four awards at this year’s Telly Awards. The global public relations and marketing firm was recognized for outstanding work on behalf of clients AT&T, Cisco and The National Pork Board.

  • Webex by Cisco with FleishmanHillard, “Webex: Most Extreme” (Gold, Brand Content/Business-to-Consumer Campaign)
  • National Pork Board with FleishmanHillard, “The Rural Dictionary” (Silver, Branded Content/Promotional Campaign)
  • National Pork Board with FleishmanHillard, “Cooking with Pork: The Chef Series” (Silver, Social Video/Food and Beverage)
  • AT&T with FleishmanHillard, “AT&T Accessibility Website: Technology Bridging Distance” (Bronze, Non-Broadcast/Diversity & Inclusion)

In its 43rd year, The Telly Awards honor excellent storytelling in video and television and recognize the evolving digital era on and offline. The campaigns were selected from more than 11,000 global entries spanning across five continents.

The winners were announced during the ceremony on May 24 in New York City. View a complete list of the winners here.

 

Article

FleishmanHillard Launches Offering to Help Brands Build Learning Labs for Web3, Metaverse and Emerging Platforms

June 1, 2022

The Agency Will Help Brands Up-skill and Prepare Marketing and Communications Teams for the Metaverse and Web3 Technologies

ST. LOUIS, June 1, 2022 – FleishmanHillard’s Media + Platforms (M + P) practice today announced the launch of learning lab environments to help brands explore the impact of the metaverse, Web3 and emerging digital media platforms. The offering includes a combination of an existing training series and planning workshop, along with hands-on experience in a custom-built environment where brands can gain the strategic and technical expertise needed to communicate and market in these new platforms. 

“It’s time to help clients move beyond the hype headlines of today and see what’s possible in emerging technologies, including how to use them now and prepare for the future,” said Ephraim Cohen, global managing director of Media + Platforms, FleishmanHillard. “Our offering helps teams develop new skills and strategies in a customized, curated learning lab environment based on the client’s industry, culture and business goals.” 

The capability will be overseen by Jared Carneson, a FleishmanHillard senior partner, who, as part of the Media + Platforms global leadership team, leads the development of capabilities around emerging platforms. The new Media + Platforms offering includes three components to help clients learn, plan and begin developing the skills needed for the future: 

  • The Learning Series helps communications professionals understand the basics of the metaverse and Web3, and the potential impact on communications. For organizations that have core products, services or strategies tied to Web3 or the metaverse, this series of training courses will help them develop subject matter expertise in the area.  
  • The Scenario Planning Workshop will outline the potential impact of emerging platforms on a company, its communications strategy and team skills needed in the next five years. The workshop includes the development of ongoing learning paths for communications team members.  
  • The Lab Building Design Workshop sets up an ongoing testing and learning lab within the client’s environment. The goal is to learn and develop new communications approaches and skillsets to help teams prepare to adopt innovative technologies and platforms as they become mainstream.  

To help bring scenarios to life, FleishmanHilllard and Omnicom’s creative lab MINDTRIC will be partnering to conceptualize, design and build metaverse environments, immersive experiences and creative activations. The two companies will use and explore the application and impact of emerging technologies for clients with a particular emphasis on utility lead applications of Web3 from NFT’s to dApps and everything in-between. 

The new offering leverages media, digital and technology expertise from across FleishmanHillard’s Media + Platforms practice, which unites media relations, social influencer, brand content and digital platform experts into one integrated, innovative community to deliver maximum impact for clients across earned, owned and paid channels. 

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2021 Campaign Global PR Agency of the Year, 2022 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. FleishmanHillard is part of Omnicom Public Relations Group, and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

About Omnicom Public Relations Group 
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).  

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

Article

What Makes a Good Contact on LinkedIn? Part II – How to Make Myself a Good Contact

May 31, 2022

In our personal social network communities, we value good exchange, relevant reach – and the feeling that we can approach contacts when we need something. But what many people forget is that they have to become such a contact themselves before they can expect others to do the same. But how do you become a […]

The post What makes a good contact on LinkedIn? Part II – How to make myself a good contact appeared first on FleishmanHillard Germany.

Article

Davos Reflections: A look back on the World Economic Forum’s DAVOS 2022

May 30, 2022

Last week saw the return of the World Economic Forum’s annual meeting in Davos – its first in two years. It wasn’t just the January snow that was missing, with heads of state, A-list celebrities, and a sense of optimism also hard to find in the mountains of Switzerland. Hanging over the week’s discussions was […]

The post Davos Reflections: A look back on the World Economic Forum’s DAVOS 2022 appeared first on United Kingdom.