FleishmanHillard’s Ensemble Studio finalists in Strategic Comms Awards
October 20, 2021
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FleishmanHillard’s creative studio, Ensemble Studio has been shortlisted in two categories for the Strategic Comms Awards 2021. Annual reports designed for Hargreaves Lansdown and also for Barclays have been announced as finalists. Best Annual Report 2020 Finalist: Hargreaves Lansdown Best Annual Report: FTSE 100 Organisations Finalist: Barclays Winners are unveiled on November 23rd. Contact us
Webinar — ‘Blah, blah, blah’: The paradox of communicating CSR
October 19, 2021
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Join us on Tuesday 16th November, 2-3pm (GMT) for a panel discussion on the challenges of communicating corporate social responsibility (CSR), hosted by Richard Costa, Director & Head of Corporate Reporting, in conversation with: Iain Brotchie, Vice President UK External Communications at TotalEnergies Danny Cox, Head of External Relations at Hargreaves Lansdown Jacqui Sanders, Head of Healthcare […]
Let’s Map New York: A More Inclusive NYC Starts Here
April 30, 2025
Inclusion
Recognizing the power of the LGBTQ Community in Advertising & Media with GLAAD
October 11, 2024
Events
FleishmanHillard’s Sophis Kasemsahasin to speak at Techsauce Global Summit 2024
August 6, 2024
Events
FleishmanHillard’s Leela Stake and Francesca Weems to Join Paradigm’s Joelle Emerson on Inclusive Communication Webinar
August 1, 2024
Events
FleishmanHillard Talks Creativity, Inclusion and Diversity at This Year’s Cannes Lions International Festival of Creativity
June 12, 2024
Events
FleishmanHillard’s Adrianne C. Smith to Speak on “Don’t Believe the Hype — DEI Will Never DIE” at 2024 Cannes Lions International Festival of Creativity
The paradox of communicating CSR: The learning curve
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Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. ‘Time to refocus,’ we […]
Four ways to fine-tune COP26 communications to maximise impact
October 18, 2021
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With COP26 in Glasgow just two weeks away, companies and organisations are finalising plans for COP26 communications and public affairs activity. It is important that they prepare for the shift that will occur in the days before and during the summit, as journalists, political stakeholders and other influential figures redirect their focus from corporate engagement […]
Does ‘Buying British’ matter and what should we do about it?
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It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown […]
With fewer passes and high demand, it may be too late to book your ticket to Glasgow, but not being at COP26 doesn’t mean you can’t engage. Here’s how to do it… The data speaks for itself: every minute now, COP26 is increasingly on everyone’s mind. Our study, analyzing Google Search data, shows that in […]
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Time to refocus In post 1. ‘Reality check‘, we highlighted […]
FleishmanHillard UK expands international trade and foreign direct investment (FDI) capabilities with new appointment
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FleishmanHillard UK has boosted its international trade and foreign direct investment (FDI) offer with the appointment of Tim Harding, who joins from the UK Department for International Trade (DIT). At the DIT, Tim was a specialist in foreign trade, investment and economic development into the UK, with a focus on Asian markets, and brings more […]
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. […]
FleishmanHillard Launches New Race and Culture Team to Reach Diverse Audiences Where They Are
October 7, 2021
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Diversity, Equity and Inclusion (DE&I) isn’t just a moral imperative, it’s a business imperative. It’s been proven time and again. Knowing this, we’re excited to announce the agency’s new Race and Culture team, comprised of specialists who focus on DE&I and multicultural communications and programming for external audiences. The content integrates earned media and influencer marketing, editorial, social strategy and digital capabilities.
The team is focused on being a trusted, integral partner to organizations, helping them better engage on today’s most complex DE&I-related issues, with diverse audiences in new and meaningful ways. Race and Culture team members will advise clients on how to better engage with diverse-owned and diverse-focused media and tell more compelling stories to reach their audiences on the appropriate platforms.
As organizations rethink how to operate internally and communicate with their core audiences, they have no choice but to be in tune with, and reflective of, the world around them. They will need to be sure not only policies and procedures resonate with their employees, but also win over the hearts and minds of consumers. Today, everything – a brand’s reputation and livelihood – is at stake.
FleishmanHillard’s latest 2021 Authenticity Gap Report found that 65% of consumers expect companies to advance DE&I in the workplace, demonstrate they are culturally aware and listening to their diverse customer base, and provide a work environment that is diverse, inclusive and equal.
Today, it’s not just about what companies sell, but how the brand and its leaders engage with society.
DE&I must be at the heart of business. It must course through everything – including the communications strategy. It’s the starting position, not an add-on. Many companies require specialized guidance on how to reach diverse audiences authentically and effectively through the media and platform channels by which they consume news. That’s where the Race and Culture team comes in.
If you are interested in learning more, please contact me.
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