Research Always Wins – FleishmanHillard TRUE Global Intelligence and Methods+Mastery Earn 13 Shortlists, Including Large Research and Measurement Team of the Year, at AMEC Awards 2021
October 6, 2021
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ST. LOUIS, October 6, 2021 – FleishmanHillard’s TRUE Global Intelligence and specialty brand Methods+Mastery have been named finalists for agency accomplishments and impactful client work at this year’s AMEC Awards. The global public relations and marketing firms earned shortlist nominations on behalf of nine clients, and both the TRUE Global Intelligence practice and Methods+Mastery are up for Communications Research and Measurement Team (Organization) of the Year – Large.
Shortlist nominations for work on behalf of clients Krispy Kreme, Novartis, Android, Biden for President, Capital One Financial, Google for Startups, IBM, the Overwatch Project and YouTube include:
FleishmanHillard TRUE Global Intelligence and Krispy Kreme, Maximizing Krispy’s Kreme’s PR Measurement” (Best first steps on a measurement journey)
FleishmanHillard TRUE Global Intelligence and Novartis, “Recasting Novartis as a Tech Talent Destination” (Most impactful client recommendations arising from a measurement study)
Methods+Mastery and Android, “Decoding marketing signals with machine learning to predict brand health” (Best use of new technology in communications measurement)
Methods+Mastery and Android, “How we measured a meme” (Innovation award for new measurement methodologies)
Methods+Mastery and Biden for President, “Using data to get Biden to the White House” (Most effective planning, research and evaluation: The Americas)
Methods+Mastery and Capital One Financial, “Building a holistic influencer measurement model” (Innovation award for new measurement methodologies)
Methods+Mastery and Google for Startups, “Amplifying the voices of underrepresented startup founders across the world” (Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme)
Methods+Mastery and IBM, Marketing and Social Discipline, “Proving Less is More: Rebooting IBM’s global social architecture” (Best use of integrated communication measurement/research)
Methods+Mastery and the Overwatch Project, “JustFKNAsk: Delivering Research to Help End Veteran Suicide” (Most effective planning, research and evaluation in the public and not-for-profit sectors)
Methods+Mastery and YouTube, “YouTube Encourages the World to Stay Home #WithMe” (Best use of measurement for a single event or campaign)
Methods+Mastery and YouTube, “Driving Data-Informed Decision Making for YouTube Original Programming” (Best use of social media measurement)
The AMEC Awards is a global awards program aimed to recognize and celebrate excellent work and highlight the impact of research, measurement, insights and analytics in public relations and communications campaigns. Winners will be announced during the ceremony in November.
By Tomos Davies, director As Conservatives gather this week for their annual Conservative Party Conference 2021, the first in-person meeting since Boris Johnson’s triumphant 2019 general election victory, they do so against a turbulent and uncertain political backdrop. As Britain’s forecourts run dry, the cost of living spirals, and with warnings of a winter of […]
The Role Sustainability Will Play in Reforming Our Global Supply Chain
October 1, 2021
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Like nearly every aspect of our lives, COVID-19 has forced many people to reexamine, or at the very least acknowledge, their relationship and reliance on the global food trade. In the first half of 2020, as the closure of international ports crept across the globe to prevent the spread of COVID-19, the role that global trade played in our food consumption habits became abundantly clear. Seafood counters and butcher’s cases grew leaner and leaner as grocery store staples like salmon, shrimp and beef became difficult to find because they were regularly imported from Norway, Thailand or New Zealand. Steak took its place with hand sanitizer and toilet paper on the growing list of items that, when found at the grocery store, felt like winning a lottery.
As international food trade has resumed, grocery store shelves have largely returned to normal. But the question remains, should it go back to normal?
There are arguments to be made on every side of the global food trade. Detractors may say it’s creating negative environmental impacts or pricing out small growers with factory farms. Those in favor could argue that it’s creating jobs and competitively priced commodities around the world, year-round. But a recent report from the U.S. International Trade Commission found that the myriad of trade agreements the U.S. has entered into with other countries have only had a “small, positive effect” on the U.S. economy – hardly a ringing endorsement for the economic impacts of the global food trade.
Research has found that our global food production system contributes to one-third of worldwide greenhouse emissions and 60% of biodiversity loss. And even with millions going hungry, 931 tons of food goes to waste every year.
Last week, the United Nations Food Systems Summit convened for the first time, and one of the major issues under discussion is the sustainability of our current food systems. The pandemic opened many eyes to how reliant our food system is on foreign trade, and the environmental impact of the current system is far from sustainable.
U.S. Secretary of Agriculture Tom Vilsack noted in a Summit statement that “we must use the power of ingenuity to improve on food systems so they provide safe, nutritious, affordable and accessible food for all, while conserving natural resources, and combating the climate crisis.” The food and beverage industry should expect to receive growing pressure to mitigate the environmental impact of their operations. Steps should be taken now before it’s too late.
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