FleishmanHillard Launches New Race and Culture Team to Reach Diverse Audiences Where They Are
October 7, 2021
Share
Diversity, Equity and Inclusion (DE&I) isn’t just a moral imperative, it’s a business imperative. It’s been proven time and again. Knowing this, we’re excited to announce the agency’s new Race and Culture team, comprised of specialists who focus on DE&I and multicultural communications and programming for external audiences. The content integrates earned media and influencer marketing, editorial, social strategy and digital capabilities.
The team is focused on being a trusted, integral partner to organizations, helping them better engage on today’s most complex DE&I-related issues, with diverse audiences in new and meaningful ways. Race and Culture team members will advise clients on how to better engage with diverse-owned and diverse-focused media and tell more compelling stories to reach their audiences on the appropriate platforms.
As organizations rethink how to operate internally and communicate with their core audiences, they have no choice but to be in tune with, and reflective of, the world around them. They will need to be sure not only policies and procedures resonate with their employees, but also win over the hearts and minds of consumers. Today, everything – a brand’s reputation and livelihood – is at stake.
FleishmanHillard’s latest 2021 Authenticity Gap Report found that 65% of consumers expect companies to advance DE&I in the workplace, demonstrate they are culturally aware and listening to their diverse customer base, and provide a work environment that is diverse, inclusive and equal.
Today, it’s not just about what companies sell, but how the brand and its leaders engage with society.
DE&I must be at the heart of business. It must course through everything – including the communications strategy. It’s the starting position, not an add-on. Many companies require specialized guidance on how to reach diverse audiences authentically and effectively through the media and platform channels by which they consume news. That’s where the Race and Culture team comes in.
If you are interested in learning more, please contact me.
See what else is happening
You might also like
Expertise
The New Culture Gap Report: How Brands Stay Relevant for 100 Years
March 24, 2026
News
FleishmanHillard Named Among PRovoke Media’s Best Public Relations Agencies in the World
March 10, 2026
News
FleishmanHillard Integrates Porter Novelli to Form a Stronger, More Specialized Global Communications Consultancy
February 9, 2026
News
From Ragan: Elizabeth Cook on Rethinking Preparedness in Crisis Response
January 21, 2026
Global Executive Advisory
Insights From Davos: Building Credibility Through Storytelling
January 20, 2026
News
FleishmanHillard Unveils ‘License to Lead’ Research, Revealing a Growing Confidence Gap Between Executives and Stakeholders
January 13, 2026
News
FleishmanHillard Wins 2026 Innovation Awards for Data-Driven Strategy
January 12, 2026
Expertise
When the World Gets Noisy, Great Storytelling Breaks Through
December 3, 2025
News
Ellie Tuck Appointed Chief Creative Officer of the Americas
Research Always Wins – FleishmanHillard TRUE Global Intelligence and Methods+Mastery Earn 13 Shortlists, Including Large Research and Measurement Team of the Year, at AMEC Awards 2021
October 6, 2021
Share
ST. LOUIS, October 6, 2021 – FleishmanHillard’s TRUE Global Intelligence and specialty brand Methods+Mastery have been named finalists for agency accomplishments and impactful client work at this year’s AMEC Awards. The global public relations and marketing firms earned shortlist nominations on behalf of nine clients, and both the TRUE Global Intelligence practice and Methods+Mastery are up for Communications Research and Measurement Team (Organization) of the Year – Large.
Shortlist nominations for work on behalf of clients Krispy Kreme, Novartis, Android, Biden for President, Capital One Financial, Google for Startups, IBM, the Overwatch Project and YouTube include:
FleishmanHillard TRUE Global Intelligence and Krispy Kreme, Maximizing Krispy’s Kreme’s PR Measurement” (Best first steps on a measurement journey)
FleishmanHillard TRUE Global Intelligence and Novartis, “Recasting Novartis as a Tech Talent Destination” (Most impactful client recommendations arising from a measurement study)
Methods+Mastery and Android, “Decoding marketing signals with machine learning to predict brand health” (Best use of new technology in communications measurement)
Methods+Mastery and Android, “How we measured a meme” (Innovation award for new measurement methodologies)
Methods+Mastery and Biden for President, “Using data to get Biden to the White House” (Most effective planning, research and evaluation: The Americas)
Methods+Mastery and Capital One Financial, “Building a holistic influencer measurement model” (Innovation award for new measurement methodologies)
Methods+Mastery and Google for Startups, “Amplifying the voices of underrepresented startup founders across the world” (Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme)
Methods+Mastery and IBM, Marketing and Social Discipline, “Proving Less is More: Rebooting IBM’s global social architecture” (Best use of integrated communication measurement/research)
Methods+Mastery and the Overwatch Project, “JustFKNAsk: Delivering Research to Help End Veteran Suicide” (Most effective planning, research and evaluation in the public and not-for-profit sectors)
Methods+Mastery and YouTube, “YouTube Encourages the World to Stay Home #WithMe” (Best use of measurement for a single event or campaign)
Methods+Mastery and YouTube, “Driving Data-Informed Decision Making for YouTube Original Programming” (Best use of social media measurement)
The AMEC Awards is a global awards program aimed to recognize and celebrate excellent work and highlight the impact of research, measurement, insights and analytics in public relations and communications campaigns. Winners will be announced during the ceremony in November.
By Tomos Davies, director As Conservatives gather this week for their annual Conservative Party Conference 2021, the first in-person meeting since Boris Johnson’s triumphant 2019 general election victory, they do so against a turbulent and uncertain political backdrop. As Britain’s forecourts run dry, the cost of living spirals, and with warnings of a winter of […]
The Role Sustainability Will Play in Reforming Our Global Supply Chain
October 1, 2021
Share
Like nearly every aspect of our lives, COVID-19 has forced many people to reexamine, or at the very least acknowledge, their relationship and reliance on the global food trade. In the first half of 2020, as the closure of international ports crept across the globe to prevent the spread of COVID-19, the role that global trade played in our food consumption habits became abundantly clear. Seafood counters and butcher’s cases grew leaner and leaner as grocery store staples like salmon, shrimp and beef became difficult to find because they were regularly imported from Norway, Thailand or New Zealand. Steak took its place with hand sanitizer and toilet paper on the growing list of items that, when found at the grocery store, felt like winning a lottery.
As international food trade has resumed, grocery store shelves have largely returned to normal. But the question remains, should it go back to normal?
There are arguments to be made on every side of the global food trade. Detractors may say it’s creating negative environmental impacts or pricing out small growers with factory farms. Those in favor could argue that it’s creating jobs and competitively priced commodities around the world, year-round. But a recent report from the U.S. International Trade Commission found that the myriad of trade agreements the U.S. has entered into with other countries have only had a “small, positive effect” on the U.S. economy – hardly a ringing endorsement for the economic impacts of the global food trade.
Research has found that our global food production system contributes to one-third of worldwide greenhouse emissions and 60% of biodiversity loss. And even with millions going hungry, 931 tons of food goes to waste every year.
Last week, the United Nations Food Systems Summit convened for the first time, and one of the major issues under discussion is the sustainability of our current food systems. The pandemic opened many eyes to how reliant our food system is on foreign trade, and the environmental impact of the current system is far from sustainable.
U.S. Secretary of Agriculture Tom Vilsack noted in a Summit statement that “we must use the power of ingenuity to improve on food systems so they provide safe, nutritious, affordable and accessible food for all, while conserving natural resources, and combating the climate crisis.” The food and beverage industry should expect to receive growing pressure to mitigate the environmental impact of their operations. Steps should be taken now before it’s too late.
See what else is happening
You might also like
Expertise
Why Trust is the Real Competitive Advantage in Ag Tech
April 2, 2026
Expertise
Notes From the Road: RSA Conference 2026 Edition
April 1, 2026
Expertise
Why Your AI Rollout Is Stalling (And What Actually Moves the Needle)
March 25, 2026
Expertise
Get the Report: Inside China’s 2026 Two Sessions
March 24, 2026
Expertise
The New Culture Gap Report: How Brands Stay Relevant for 100 Years
March 24, 2026
Expertise
The Tech Industry’s License to Lead Problem: How Tech Companies Made Themselves Vulnerable to the AI and SaaS Apocalypse Doubt
March 4, 2026
Expertise
The Five Principles of Decision-Ready Intelligence: A Framework for Making Hard Calls in an AI-driven Environment
March 3, 2026
Expertise
The Patient Engagement Gap Your Competitors Are Closing
February 26, 2026
Expertise
AI is Reshaping Communications: Inside FleishmanHillard’s Enterprise-Wide Approach
Rob Mayhew joins FleishmanHillard as UK head of influence and retail
Share
Rob Mayhew has been hired as the head of influence and retail at FleishmanHillard UK. Rob will lead the consumer and brand marketing practice on developing digital multi-channel content and influencer marketing strategies; defining how we work with creators and navigate the ongoing diversification of influencer content and channels as well as leading the practice’s […]
Large Creative Agency of the Year is FleishmanHillard
Share
We’re so excited to share that FleishmanHillard UK won ‘Large Creative Agency of the Year’ at this year’s Creative Moment Awards! We see this win as a huge testament to every single FH employee, our clients, our partners and the culture we have built. The whole team is thrilled. Contact us
FleishmanHillard Earns 2021 PRovoke Global Agency of the Year Finalist Nod
September 30, 2021
Share
ST. LOUIS, September 30, 2021 – FleishmanHillard has been named a finalist for the 2021 PRovoke Global Agency of the Year award. The global public relations and marketing agency is recognized for its impressive business growth and work, commitment to becoming the most inclusive agency and strong thought leadership led by innovative research and intelligence.
Presented by PRovoke Media, the 2021 Global PR Agencies of the Year finalists are chosen based on an exhaustive research process involving over 500 submissions and virtual meetings with public relations agencies across North America, EMEA, Asia Pacific and Latin America.
WEBINAR: Is meritocracy a myth? The case for socioeconomic diversity in our working lives
Share
Join us on Thursday 14th October at 1-2pm (BST) for a panel discussion on socioeconomic diversity and inclusion, hosted by Ben Levine, director & partner of FleishmanHillard TRUE Global Intelligence, in conversation with: Sarah Waddington CBE, Co-founder of Socially Mobile Saeed Atcha MBE DL, CEO of Youth Leads UK, Social Mobility Commissioner and Deputy Lieutenant […]
Labour Conference 2021 Round-up: Five things we learned
Share
Labour Conference 2021: Starmer slays the Corbyn dragon, but will he now resonate with the public? Four days of Labour Conference is quite enough Conference for most. However, I hugely enjoyed being back amongst party members, MPs, peers and the wider business community for the first in-person Labour Conference since 2019. It’s safe to say […]
Diversity, equity and inclusion (DE&I) has risen to the forefront of consumers’ minds as the realities of systemic inequality remain prevalent throughout society. Consumer expectations for brands to be part of the solution and not just the conversation are high.
This year’s Authenticity Gap study, The Power of Authenticity, identifies how organizations can develop stronger relationships both internally and externally. According to the research, nearly 65% of consumers say brands must commit to advancing DE&I in the workplace to be more credible than their peers.
FleishmanHillard UK’s Christina Peach shares five tips for brands to commit to DE&I efforts and provide solutions to create ongoing, meaningful connections with their audiences.
