The paradox of communicating CSR: The learning curve
October 19, 2021
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Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. ‘Time to refocus,’ we […]
Four ways to fine-tune COP26 communications to maximise impact
October 18, 2021
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With COP26 in Glasgow just two weeks away, companies and organisations are finalising plans for COP26 communications and public affairs activity. It is important that they prepare for the shift that will occur in the days before and during the summit, as journalists, political stakeholders and other influential figures redirect their focus from corporate engagement […]
Does ‘Buying British’ matter and what should we do about it?
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It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown […]
With fewer passes and high demand, it may be too late to book your ticket to Glasgow, but not being at COP26 doesn’t mean you can’t engage. Here’s how to do it… The data speaks for itself: every minute now, COP26 is increasingly on everyone’s mind. Our study, analyzing Google Search data, shows that in […]
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Time to refocus In post 1. ‘Reality check‘, we highlighted […]
FleishmanHillard UK expands international trade and foreign direct investment (FDI) capabilities with new appointment
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FleishmanHillard UK has boosted its international trade and foreign direct investment (FDI) offer with the appointment of Tim Harding, who joins from the UK Department for International Trade (DIT). At the DIT, Tim was a specialist in foreign trade, investment and economic development into the UK, with a focus on Asian markets, and brings more […]
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. […]
FleishmanHillard Launches New Race and Culture Team to Reach Diverse Audiences Where They Are
October 7, 2021
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Diversity, Equity and Inclusion (DE&I) isn’t just a moral imperative, it’s a business imperative. It’s been proven time and again. Knowing this, we’re excited to announce the agency’s new Race and Culture team, comprised of specialists who focus on DE&I and multicultural communications and programming for external audiences. The content integrates earned media and influencer marketing, editorial, social strategy and digital capabilities.
The team is focused on being a trusted, integral partner to organizations, helping them better engage on today’s most complex DE&I-related issues, with diverse audiences in new and meaningful ways. Race and Culture team members will advise clients on how to better engage with diverse-owned and diverse-focused media and tell more compelling stories to reach their audiences on the appropriate platforms.
As organizations rethink how to operate internally and communicate with their core audiences, they have no choice but to be in tune with, and reflective of, the world around them. They will need to be sure not only policies and procedures resonate with their employees, but also win over the hearts and minds of consumers. Today, everything – a brand’s reputation and livelihood – is at stake.
FleishmanHillard’s latest 2021 Authenticity Gap Report found that 65% of consumers expect companies to advance DE&I in the workplace, demonstrate they are culturally aware and listening to their diverse customer base, and provide a work environment that is diverse, inclusive and equal.
Today, it’s not just about what companies sell, but how the brand and its leaders engage with society.
DE&I must be at the heart of business. It must course through everything – including the communications strategy. It’s the starting position, not an add-on. Many companies require specialized guidance on how to reach diverse audiences authentically and effectively through the media and platform channels by which they consume news. That’s where the Race and Culture team comes in.
If you are interested in learning more, please contact me.
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Research Always Wins – FleishmanHillard TRUE Global Intelligence and Methods+Mastery Earn 13 Shortlists, Including Large Research and Measurement Team of the Year, at AMEC Awards 2021
October 6, 2021
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ST. LOUIS, October 6, 2021 – FleishmanHillard’s TRUE Global Intelligence and specialty brand Methods+Mastery have been named finalists for agency accomplishments and impactful client work at this year’s AMEC Awards. The global public relations and marketing firms earned shortlist nominations on behalf of nine clients, and both the TRUE Global Intelligence practice and Methods+Mastery are up for Communications Research and Measurement Team (Organization) of the Year – Large.
Shortlist nominations for work on behalf of clients Krispy Kreme, Novartis, Android, Biden for President, Capital One Financial, Google for Startups, IBM, the Overwatch Project and YouTube include:
FleishmanHillard TRUE Global Intelligence and Krispy Kreme, Maximizing Krispy’s Kreme’s PR Measurement” (Best first steps on a measurement journey)
FleishmanHillard TRUE Global Intelligence and Novartis, “Recasting Novartis as a Tech Talent Destination” (Most impactful client recommendations arising from a measurement study)
Methods+Mastery and Android, “Decoding marketing signals with machine learning to predict brand health” (Best use of new technology in communications measurement)
Methods+Mastery and Android, “How we measured a meme” (Innovation award for new measurement methodologies)
Methods+Mastery and Biden for President, “Using data to get Biden to the White House” (Most effective planning, research and evaluation: The Americas)
Methods+Mastery and Capital One Financial, “Building a holistic influencer measurement model” (Innovation award for new measurement methodologies)
Methods+Mastery and Google for Startups, “Amplifying the voices of underrepresented startup founders across the world” (Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme)
Methods+Mastery and IBM, Marketing and Social Discipline, “Proving Less is More: Rebooting IBM’s global social architecture” (Best use of integrated communication measurement/research)
Methods+Mastery and the Overwatch Project, “JustFKNAsk: Delivering Research to Help End Veteran Suicide” (Most effective planning, research and evaluation in the public and not-for-profit sectors)
Methods+Mastery and YouTube, “YouTube Encourages the World to Stay Home #WithMe” (Best use of measurement for a single event or campaign)
Methods+Mastery and YouTube, “Driving Data-Informed Decision Making for YouTube Original Programming” (Best use of social media measurement)
The AMEC Awards is a global awards program aimed to recognize and celebrate excellent work and highlight the impact of research, measurement, insights and analytics in public relations and communications campaigns. Winners will be announced during the ceremony in November.
By Tomos Davies, director As Conservatives gather this week for their annual Conservative Party Conference 2021, the first in-person meeting since Boris Johnson’s triumphant 2019 general election victory, they do so against a turbulent and uncertain political backdrop. As Britain’s forecourts run dry, the cost of living spirals, and with warnings of a winter of […]
