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The Role Sustainability Will Play in Reforming Our Global Supply Chain

October 1, 2021

Like nearly every aspect of our lives, COVID-19 has forced many people to reexamine, or at the very least acknowledge, their relationship and reliance on the global food trade. In the first half of 2020, as the closure of international ports crept across the globe to prevent the spread of COVID-19, the role that global trade played in our food consumption habits became abundantly clear. Seafood counters and butcher’s cases grew leaner and leaner as grocery store staples like salmon, shrimp and beef became difficult to find because they were regularly imported from Norway, Thailand or New Zealand. Steak took its place with hand sanitizer and toilet paper on the growing list of items that, when found at the grocery store, felt like winning a lottery.

As international food trade has resumed, grocery store shelves have largely returned to normal. But the question remains, should it go back to normal?

There are arguments to be made on every side of the global food trade. Detractors may say it’s creating negative environmental impacts or pricing out small growers with factory farms. Those in favor could argue that it’s creating jobs and competitively priced commodities around the world, year-round. But a recent report from the U.S. International Trade Commission found that the myriad of trade agreements the U.S. has entered into with other countries have only had a “small, positive effect” on the U.S. economy – hardly a ringing endorsement for the economic impacts of the global food trade.

Research has found that our global food production system contributes to one-third of worldwide greenhouse emissions and 60% of biodiversity loss. And even with millions going hungry, 931 tons of food goes to waste every year.

Last week, the United Nations Food Systems Summit convened for the first time, and one of the major issues under discussion is the sustainability of our current food systems. The pandemic opened many eyes to how reliant our food system is on foreign trade, and the environmental impact of the current system is far from sustainable.

U.S. Secretary of Agriculture Tom Vilsack noted in a Summit statement that “we must use the power of ingenuity to improve on food systems so they provide safe, nutritious, affordable and accessible food for all, while conserving natural resources, and combating the climate crisis.” The food and beverage industry should expect to receive growing pressure to mitigate the environmental impact of their operations. Steps should be taken now before it’s too late.

Article

Rob Mayhew joins FleishmanHillard as UK head of influence and retail

Rob Mayhew has been hired as the head of influence and retail at FleishmanHillard UK. Rob will lead the consumer and brand marketing practice on developing digital multi-channel content and influencer marketing strategies; defining how we work with creators and navigate the ongoing diversification of influencer content and channels as well as leading the practice’s […]

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Article

Large Creative Agency of the Year is FleishmanHillard

We’re so excited to share that FleishmanHillard UK won ‘Large Creative Agency of the Year’ at this year’s Creative Moment Awards! We see this win as a huge testament to every single FH employee, our clients, our partners and the culture we have built. The whole team is thrilled. Contact us

The post Large Creative Agency of the Year is FleishmanHillard appeared first on United Kingdom.

Article

FleishmanHillard Earns 2021 PRovoke Global Agency of the Year Finalist Nod

September 30, 2021

ST. LOUIS, September 30, 2021 – FleishmanHillard has been named a finalist for the 2021 PRovoke Global Agency of the Year award. The global public relations and marketing agency is recognized for its impressive business growth and work, commitment to becoming the most inclusive agency and strong thought leadership led by innovative research and intelligence. 

Presented by PRovoke Media, the 2021 Global PR Agencies of the Year finalists are chosen based on an exhaustive research process involving over 500 submissions and virtual meetings with public relations agencies across North America, EMEA, Asia Pacific and Latin America. 

Winners will be announced at the virtual 2021 Global SABRE Awards ceremony on October 27. 

View the complete list of finalists on the PRovoke Media site.

Article

WEBINAR: Is meritocracy a myth? The case for socioeconomic diversity in our working lives

Join us on Thursday 14th October at 1-2pm (BST) for a panel discussion on socioeconomic diversity and inclusion, hosted by Ben Levine, director & partner of FleishmanHillard TRUE Global Intelligence, in conversation with: Sarah Waddington CBE, Co-founder of Socially Mobile Saeed Atcha MBE DL, CEO of Youth Leads UK, Social Mobility Commissioner and Deputy Lieutenant […]

The post WEBINAR: Is meritocracy a myth? The case for socioeconomic diversity in our working lives appeared first on United Kingdom.

Article

Labour Conference 2021 Round-up: Five things we learned

Labour Conference 2021: Starmer slays the Corbyn dragon, but will he now resonate with the public? Four days of Labour Conference is quite enough Conference for most. However, I hugely enjoyed being back amongst party members, MPs, peers and the wider business community for the first in-person Labour Conference since 2019. It’s safe to say […]

The post Labour Conference 2021 Round-up: Five things we learned appeared first on United Kingdom.

Article

The Future of Diversity, Equity & Inclusion

September 29, 2021

Diversity, equity and inclusion (DE&I) has risen to the forefront of consumers’ minds as the realities of systemic inequality remain prevalent throughout society. Consumer expectations for brands to be part of the solution and not just the conversation are high.

This year’s Authenticity Gap study, The Power of Authenticity, identifies how organizations can develop stronger relationships both internally and externally. According to the research, nearly 65% of consumers say brands must commit to advancing DE&I in the workplace to be more credible than their peers.  

FleishmanHillard UK’s Christina Peach shares five tips for brands to commit to DE&I efforts and provide solutions to create ongoing, meaningful connections with their audiences.

Discover our consumer expectations Authenticity Gap research and our interactive trend tool.

Article

Better together: The Top 3 collaborations announced at Money20/20 Europe

Last week, after over 500 days of global lockdowns, the annual Money20/20 Europe conference returned. Bringing together more than 4,000 people from over 1,500 companies. The show in Amsterdam once again shaped the future of money. From tiny fintech start-ups to incumbent banking giants, global leaders to innovators and disruptors, they all gathered to meet, […]

The post Better together: The Top 3 collaborations announced at Money20/20 Europe appeared first on United Kingdom.

Article

Communicating corporate responsibility: Corporate responsibility as a negotiation between organisation and stakeholders

September 28, 2021

Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How […]

The post Communicating corporate responsibility: Corporate responsibility as a negotiation between organisation and stakeholders appeared first on United Kingdom.

Article

Inside Labour Business Day 2021: Finding a new normal

September 27, 2021

The party conferences are back and with them the challenge of speaking to multiple audiences – to the party faithful, to the general public and to competing interest groups. But where does business feature in this mix? At Labour Business Day 2021, the party is signalling that it cannot achieve the better future it seeks […]

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