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PRovoke Asia Pacific Summit 2020: How Asia’s Global Brands Are Navigating the New Geopolitics

September 23, 2020

When: Thursday, September 24, 2020, 11:55 a.m. HKT / Wednesday, September 23, 2020, 10:55 p.m. CST

Where: Webinar

Register here for the virtual PRovoke Media event.

As consumers and stakeholders expect brands to take a stand on societal issues, how should corporations navigate rising geopolitical tensions in Asia?

Yusuf Hatia, managing director of client experience, international markets at FleishmanHillard, Abhinav Kumar, chief marketing officer, global markets at Tata Consultancy Services (client), and Catherine Yeung, investment director at Fidelity International, will discuss how corporate communicators should address geopolitical and communication challenges in the region.

The PRovoke Asia Pacific Summit seeks to provide insightful conversations on the future of marketing and communications, featuring in-house and agency professionals. Register for the Summit here.

Article

Diversity, Equity and Inclusion: From Talk to Transformation

September 16, 2020

When: Wednesday, September 23, 2020, 1 p.m. CST

Where: Webinar

Register here for the PRWeek webinar.

As PR and communications professionals look to improve diversity, equity and inclusion (DE&I) strategies, businesses must learn to turn talk into tangible and impactful actions.

This PRWeek webinar, presented by FleishmanHillard, will highlight PR professionals’ unique ability to become catalysts for meaningful change within the industry and spark transformation in the organizations PR professionals counsel.

John Saunders, FleishmanHillard’s president and CEO, and Emily Graham, the agency’s chief diversity and inclusion officer, will serve as panelists along with Craig Buchholz, SVP of global communications at General Motors (client). Together, they will discuss tactics to create a culture of accountability, responsibility and ownership; move diversity and inclusion to the center of the business; underscore and prove the bottom-line impact of DE&I; and refocus hiring and retention protocols­­.

Register for and learn more about the webinar here.

Article

Understanding the Mindset of the B2B Buyer and the Role of Comms in the Purchasing Process

September 8, 2020

When: Wednesday, September 9, 2020, 7 a.m. CST / 1 p.m. BST

Where: Webinar

Register here for the webinar

The FleishmanHillard Fishburn webinar and Q&A session will bring together experts from across business and academia and provide insight into the influence of COVID-19 on the B2B purchasing process, the sources B2B buyers are turning to for guidance during this time, and how communication can be leveraged to influence decision making. The webinar follows the launch of the agency’s 2020 B2B Buyers Report.

FleishmanHillard Fishburn’s Pete Meikle will moderate the discussion with panelists, Claudia Bate of FleishmanHillard; Cristina Hoole of Western Union Business Solutions (client); James Withey of Siegel+Gale and Dr. Kaouther Kooli of Bournemouth University. The panelists will explore how communication professionals can help influence the B2B purchasing process.

An attendee Q&A session will follow the webinar.

Learn more about the discussion here and view the Power of Business Communication: Navigating the Changing Landscape of B2B Buying report here.

Article

FleishmanHillard Earns 2020 PRovoke Asia Pacific In2SABRE, SABRE Awards Recognition

ST. LOUIS, September 8, 2020 — FleishmanHillard received recognition for outstanding client work from this year’s Asia Pacific In2SABRE Awards, presented by PRovoke Media. The global agency also earned 16 Asia Pacific SABRE Awards shortlist nods for client campaigns.

The Asia Pacific In2SABRE Awards recognize work that demonstrates excellence in multimedia content creation.

  • Right To Protein, “India Protein Day” (Digital and Print Media)
  • Right To Protein, “Protein For Better Immunity” (Public Service Announcement: Broadcast, Digital or Print)
  • Innophys with BlueCurrent Japan, “Muscle Suits ‘Every’ – To Help Save The Active Backbone of Japan’s Industry” (Best Use of Global Social Networking Platforms)

Additionally, the public relations and marketing firm received finalist nods from the Asia Pacific SABRE Awards for work with several clients, including AIA Group, Cisco Japan, Corning Gorilla Glass, Payment Card Industry Security Standards Council, Right To Protein and Innophys.

The Asia Pacific SABRE Awards program rewards campaigns that demonstrate superior achievement in branding, reputation and engagement.

  • AIA Group with FleishmanHillard and BlueCurrent Hong Kong, “The AIA Centennial Journey” (Regional, More Than Five Counties)
  • AIA Group with FleishmanHillard and BlueCurrent Hong Kong, “The AIA Centennial Journey” (Consumer Services, Financial Services)
  • Cisco Japan, “Telework Life Manga Comic Campaign” (Social Media/Social Networking Campaign)
  • Cisco Japan, “Telework Life Manga Comic Campaign” (Technology, Software & Services)
  • Corning Gorilla Glass, “Corning Gorilla Glass Headlines India’s Biggest Youth Festival” (Experiential, Sponsorship)
  • Corning Gorilla Glass, “Corning Gorilla Glass Headlines India’s Biggest Youth Festival” (Technology, Hardware)
  • Payment Card Industry Security Standards Council, “Paving India’s Way For a Secure Card Payments Ecosystem” (Corporate Media Relations)
  • Payment Card Industry Security Standards Council, “Paving India’s Way For a Secure Card Payments Ecosystem” (Non-Corporate Associations)
  • Right To Protein, “India Protein Day” (Marketing Communications, Integrated Marketing)
  • Right To Protein, “Protein For Better Immunity” (Geographic, Indian Sub-continent)
  • Right To Protein, “Protein For Better Immunity” (Non-Corporate, Associations)
  • Innophys with BlueCurrent Japan, “Muscle Suits ‘Every’ – To Help Save The Active Backbone of Japan’s Industry” (Consumer Goods, Consumer Products)
  • Innophys with BlueCurrent Japan, “Muscle Suits ‘Every’ – To Help Save The Active Backbone of Japan’s Industry” (Healthcare, Medical Technology)

Winners from both programs will be celebrated during the virtual Asia Pacific SABRE Awards ceremony on September 24, in addition to the Asia Pacific Agencies of the Year.

View the complete lists of Asia Pacific IN2 SABRE Awards winners and Asia Pacific SABRE Awards finalists on PRovoke Media.

Article

FleishmanHillard Named Finalist at PRovoke SABRE Awards Latin America 2020

September 3, 2020

FleishmanHillard has been shortlisted for two awards at the SABRE Awards Latin America 2020, presented by PRovoke Media. The global public relations and marketing agency received finalist nods for work on behalf of client, Johnson & Johnson Consumer Care.

The SABRE Awards Latin America reward campaigns that demonstrate excellence in strategic planning, creativity and business results. Each entry is reviewed by a jury of senior industry leaders.

  • Johnson & Johnson Consumer Care – Stayfree Brand, “SEMPRE LIVRE, Sempre Juntas” (Geographic: Brazil)
  • Johnson & Johnson Consumer Care – Stayfree Brand, “SEMPRE LIVRE, Sempre Juntas” (Industry Sectors: Consumer Products/Services)

The winners will be announced at the virtual SABRE Awards Latin America 2020 on September 9.

View the complete list of finalists on PRovoke Media.

Article

FleishmanHillard Wins in Four Categories at Marketing Magazine’s PR Awards Hong Kong 2020

August 31, 2020

ST. LOUIS, August 31, 2020 – FleishmanHillard received recognition for exceptional client work on behalf of Manulife Hong Kong and TD Ameritrade at this year’s PR Awards Hong Kong, presented by Marketing Magazine.

The global public relations and marketing agency earned Gold in the Best Launch/Rebranding category, Silver in the Best PR Campaign: Finance and Insurance category and Bronze in the Best Integrated Communications category on behalf of client, Manulife Hong Kong, alongside other agency partners. The agency also won Gold in the Best Results-Driven Campaign category on behalf of client, TD Ameritrade.

The PR Awards Hong Kong program recognizes campaigns and agencies that utilize impactful communication techniques to drive meaningful results. Each entry is reviewed by a panel of senior industry experts.

  • Manulife Hong Kong, “Manulife Tax-Deductible Solutions Launch Campaign: A Phased Approach to Creating Buzz and Driving Behavioral Change” (Gold, Best Launch/Rebranding)
  • Manulife Hong Kong, “Manulife Tax-Deductible Solutions Launch Campaign: Capturing Unprecedented Industry Opportunities in a Highly Competitive Environment” (Silver, Best PR Campaign – Finance and Insurance)
  • Manulife Hong Kong, “Manulife Tax-Deductible Solutions Launch Campaign: Delivering Effective Multi-Channel Communications to Maximize Consumer Engagement” (Bronze, Best Integrated Communications)
  • TD Ameritrade, “Leading the Next Generation of US Stock Trading” (Gold, Best Result-Driven Campaign)

Winners were announced during a virtual ceremony on August 28.

View the complete list of Marketing Magazine’s PR Awards Hong Kong here.

Article

Gearing Up for Fall Communications

August 21, 2020

When: August 26, 2020, 12 – 1 p.m. ET

Where: Webinar

Register here for webinar

FleishmanHillard in Boston will host four guest speakers for an hour-long discussion on preparing for the Fall 2020 landscape. Topics will include social injustice, COVID-19, returning to campus and CEO communications this fall and beyond.

Katie Scott, head of global communications for Iron Mountain (client) and Kathy O’Reilly, senior press officer for Philips (client) will map out steps to take when preparing for the fall COVID-19 landscape. Kelly Lynch, vice president of strategic initiatives and chief of staff for Babson College (client) will discuss returning to campus as hybrid learning takes over.

Emily K. Graham, FleishmanHillard’s chief diversity and inclusion officer, and FleishmanHillard’s Diane Poelker will explain how to continue communications surrounding social injustice and what CEOs can implement to prepare for key moments this fall, respectively.

Learn more about the discussion here.

Article

FleishmanHillard Shortlisted for Four Asia Pacific Consultancies of the Year Honors

August 18, 2020

ST. LOUIS, August 17, 2020 — FleishmanHillard has been named a finalist in four Asia Pacific Consultancies of the Year categories, presented by PRovoke Media. The global public relations and marketing agency received shortlist nominations for Asia Pacific Regional Consultancy of the Year (Large), Greater China Consultancy of the Year, North Asia Consultancy of the Year and Healthcare Consultancy of the Year.

The awards program honors the Asia Pacific region’s top PR agencies across geographic locations and specialist disciplines. Shortlisted firms were chosen from more than 125 submissions.

Winners will be announced during the virtual Asia Pacific SABRE Awards ceremony on September 24.

See the complete list of Asia Pacific Consultancies of the Year finalists on PRovoke Media.

Article

FleishmanHillard Named to Inaugural PRNews Agency Elite Top 100

August 17, 2020

ST. LOUIS, August 17, 2020 — FleishmanHillard has been selected to PRNews’ first-ever Agency Elite Top 100, a list that highlights the most innovative and strategic PR firms in the U.S.

Agencies were evaluated based on more than a dozen criteria, including agency products, services and expertise.

FleishmanHillard received recognition for its Top Client Growth Accelerator program, evolved Intelligence Engine and Authentic Executive offerings.

Learn more about the Agency Elite Top 100 list here.

Article

FleishmanHillard Named to 2020 PRWeek Purpose Awards Shortlist in Three Categories, Including Agency of the Year

August 13, 2020

ST. LOUIS, August 12, 2020 — FleishmanHillard has been named a three-time finalist at the 2020 Purpose Awards, presented by PRWeek. The global public relations and marketing firm earned shortlist nominations for Agency of the Year and Most Purposeful Agency Pro, as well as for work on behalf of client, Lowe’s Home Improvement.

The PRWeek Purpose Awards rewards brands, companies and agencies that utilize the power of communications to drive meaningful initiatives and efforts.

  • FleishmanHillard (Agency of the Year)
  • Leela Stake, senior vice president and senior partner (Most Purposeful Agency Pro)
  • Lowe’s Home Improvement, “Building Thanks Together Amid COVID-19” (Best Integration into Culture)

Winners will be announced during a virtual ceremony on October 14.

View the complete list of finalists on PRWeek.