FleishmanHillard will host a webinar discussion about the legal, ethical and medical issues associated with various risk management approaches in returning to work and access to services during COVID-19.
FleishmanHillard’s Anne de Schweinitz, global managing director, Healthcare, and Mark Senak, senior vice president and partner, will be joined by Dr. Kristian Andersen, infectious disease expert at Scripps Research Institute, and attorney Chai Feldblum, former commissioner of the Equal Employment Opportunity Commission (EEOC) and Director of Workplace Culture Consulting at Morgan, Lewis & Bockius LLP.
Together, they will address the value of antibody testing, immunity passports, employee rights to privacy during a pandemic and many more issues stemming from the impact of COVID-19 on the workplace.
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FleishmanHillard Vanguard and Orta Communications have Won 9 In2 SABRE Awards
June 1, 2020
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For the first time in the history of this major international award for innovations in communications a communications group from Russia celebrates that many wins. The international jury praised the projects of FleishmanHillard Vanguard and Orta Communications for LUKOIL, Norilsk Nickel, P&G and Viber together with WWF. […]
The impact of COVID-19 has accelerated the future of work and the need for flexible working, increased diversity, inclusion and collaboration, and the digital transformation of the communications industry. Many communicators find themselves looking for resources to prepare for this ambiguous ‘new normal.’
Join The Drum and Deltek’s webinar to learn tactics, strategies and opportunities for communications agencies and their employees to brace for and thrive in the future of work. FleishmanHillard Fishburn‘s Christopher Onderstall will join Chris Sutcliffe of The Drum Network, Sera Holland of The Fawnbrake Collective and René Praestholm of Deltek Agency Solutions in this virtual discussion.
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FleishmanHillard Wins Six Telly Awards — Including Gold for Meet the Monsters
May 27, 2020
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FleishmanHillard earned six Telly Awards in 2020 for their video work across several clients. This included one Gold Telly for Meet the Monsters, a scary-sweet take on Krispy Kreme’s 2019 Halloween campaign and a Silver Telly for Great Clips and its partnership with the NHL. The impressive haul also included four Bronze Telly’s for AT&T, Rawlings and other Krispy Kreme campaigns.
The Telly Awards, which “honor excellence in video and television across all screens,” celebrated their 41st annual awards program in May of this year, with the theme “Telly Award Winners Tell Great Stories.” Each year, they receive over 12,000 entries from across 50 U.S. states and five continents. Telly Award winners are chosen amongst some of the top advertising agencies, television stations, production companies and publishers from around the world and are judged by members of the Telly Awards Judging council, a group of over 200+ working industry professionals.
The winning work from FleishmanHillard included:
Krispy Kreme Doughnuts
Krispy Kreme tapped FleishmanHillard to conceive, create and implement marketing campaigns to drive brand and product awareness and sales while touching and enhancing lives through the joy that is Krispy Kreme. Halloween 2019 through January 2020, animation, motion graphics and video executions anchored three campaigns that netted Telly awards:
For Halloween, the agency created “The Monster Batch,” a new collection of deliciously mischievous treats brought to life via fun Halloween themed photography and animation. This campaign and asset won a Gold Telly.
For the Holidays, FleishmanHillard created the best doughnut spokesman – a gingerbread man! Through animated gingerbread people, mouthwatering product photography and a little holiday cheer, it celebrated the Gingerbread Glazed and all-new Gingerbread Filled doughnuts with a fun cast of gingerbread characters (and a special cameo by the big man himself). This campaign and asset won a Bronze Telly.
In January 2020, FleishmanHillard turned Shaquille O’Neal into America’s “New Year’s Resolution Coach” to introduce Krispy Kreme’s new Minis doughnuts, garnering a Bronze Telly.
Great Clips
Great Clips, the Official Hair Salon of the NHL, teamed up with FleishmanHillard to bring their partnership and first All-Star Game activation to life. During the 2020 NHL All-Star Weekend, the agency sat down with three NHL All-Star players to capture a series of videos highlighting how having a great haircut leads to confidence on the ice and their favorite hockey hair styles throughout NHL history. The video content enabled Great Clips to authentically insert the brand into All-Star Game and weekend conversations, and engage with fans around a hotly debated topic among NHL circles – #HockeyHair.
Rawlings
The Rawlings Gold Glove awards ceremony recognizes the best defenders in the game – The Finest in the Field. The award itself is considered one of the most recognizable and prestigious awards in not only Major League Baseball, but all professional sports. FleishmanHillard partnered with Rawlings to develop the opening event video to showcase the significance of the award and provide a dramatic and emotional charge to the opening of the award ceremony.
AT&T
To strengthen its overall disability inclusion message, AT&T partnered with FleishmanHillard to create a new Accessibility website and accompanying foundational video to educate, inform and illustrate the many ways AT&T helps provide access for all. The “Let’s Connect” video introduced a point-of-view shared through the lens of a few of its executive champions, and communicates AT&T’s corporate mission, passion and commitment to inclusionary efforts.
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Join FleishmanHillard in Chicago’s Whaewon Choi-Wiles and Mike Sacks for a Publicity Club of Chicago webinar discussion on brand marketing best practices during and after the COVID-19 pandemic. Choi-Wiles and Sacks will discuss saturated topics to avoid, trending topics to pursue and the opportunities for brands to make a purposeful impact. Attendees will gain insight into what tactics and approaches will leave a lasting imprint on consumers and culture.
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The COVID-19 pandemic has substantially impacted businesses globally. Even as governments begin to ease lockdown restrictions and restart economies, the crisis will have a lasting effect. For organizations, their business, customers and employees will attempt to navigate this uncertain “new normal” while adjusting to new health and safety regulations.
Brian West, managing director of FleishmanHillard’s Crisis Communications practice, will explain how companies can prepare for business and organizational communications in the COVID-19 recovery phase.
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Collision From Home gathers the founders and CEOs of technology companies and fast-growing companies, as well as policymakers and heads of state, to ask the question: Where to next? Over three days, Collision From Home will stream 100 hours of content to thousands of participants.
Our own John Saunders, FleishmanHillard CEO and president, will discuss the responsibility big brands and companies have with their messaging. In a session with George Slefo, reporter at Ad Age, viewers will learn about the current role of communications and how accurate information is helping save lives.
Join Becky Graebe, a communication expert from Dynamic Signal, as she sits down with leaders from some of the world’s top PR agencies for a conversation around how companies are preparing for the rebound of their businesses in the second half of 2020. The group will discuss stories from companies that are successfully preparing for their post-COVID-19 comeback, insights into deciding recovery priorities and strategies, and best practices for how to prepare your workforce for the transition back to “normal.”
FleishmanHillard’s Josh Rogers will participate in the webinar along with Cydney Roach of Edelman and Gary Grates of W2O.
Marjorie Benzkofer, chief strategy officer and global managing director of FleishmanHillard’s Reputation Management practice, will be discussing ‘return to work’ in this Coffee & Connect Session. The discussion will include what organizations should be thinking and communicating about as they embark on the path of recovery and resurgence. Emphasis will be on how to ensure the health and safety of an organization’s workforce, while at the same time strengthening the culture and employee engagement.
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PRWeek UK will host a virtual breakfast briefing focused on analyzing and examining some of the top creative campaigns from the past 12 months. Sessions will focus on fostering creativity among communications teams, discussing the different types of creativity and which should guide strategy, and rethinking the way ingenuity is viewed by the industry.
Kev O’Sullivan
FleishmanHillard Fishburn‘s Kev O’Sullivan, executive creative director, will co-lead the “Quickfire Creative Case Studies: Creativity Made Simple” session with Ottilie Ratcliffe from The Romans. Together, they will explore the progression of creative ideas from inception to execution and much more. This year, O’Sullivan was named to PRWeek UK’s Power Book and a PRWeek UK Top 10 Creative Director.
Learn more about the breakfast briefing here and view the event agenda here.
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