When: January 28, 2020 (San Francisco); January 29, 2020 (Seattle); January 30, 2020 (San Diego)
Where: San Francisco – Hotel Adagio, 550 Geary St, San Francisco, CA 94102; Seattle – Loews 1000 Hotel 1000 1st Ave, Seattle, WA 98104; San Diego – The Westgate Hotel 1055 2nd Ave, San Diego, CA 92101.
The NetBase West Coast Tour will discuss how brands can capitalize on artificial intelligence to drive business impact. Three speakers will share best practices to discover market and consumer insights with the power of technology.
Brian Mossop
Brian Mossop, a leader in FleishmanHillard’s Social and Innovation practice, will speak during the “Abandoning Vanity for Social Media Measurements with Real Business Value” session. Mossop will present four ways to use reliable, informative and impactful metrics to drive business results. With extensive expertise in social media analytics, Mossop will share how PR professionals can apply data analytics tools to a wide range of communications practices, including social crisis management and campaign tracking.
The Marketing Society‘s Creating Shared Value in the Age of Stakeholder Capitalism event will cover how businesses can effectively convey their brand purpose and impact to consumers and investors. Featuring simulation games and three industry leaders, the attendees will learn how organizations can make bolder decisions on creating shared value, while managing risks and reputation.
Rachel Catanach, president and senior partner, FleishmanHillard Greater China, will participate as one of the three speakers at the event. With deep expertise in global brand building, corporate and financial communications, Catanach has advised senior clients across sectors. She will discuss best practices in conveying corporate purposes to facilitate growth.
View a previous talk on technology advancement featuring Catanach here.
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Beginning with a pre-conference on Dec. 4, industry leaders will guide workshops to help participants understand the key issues facing corporate social responsibility practitioners and present them with tools for success as they prepare to take on expanding roles. During the conference on Dec. 5-6, speakers will discuss how corporations can develop and execute strategies that accelerate real change, both internally and externally.
Bob Axelrod
Bob Axelrod, senior vice president based in FleishmanHillard’s St. Louis headquarters, will host the CSR/ESG Reporting and Authentic Leadership workshop on Dec. 4. During the session, Axelrod will discuss and offer solutions to the communications and marketing issues impacting citizenship practitioners.
With more than 20 years of sustainability communications experience, Axelrod helps clients develop CSR strategies, platforms, programming and reporting to improve their standings in top sustainability rankings. He has overseen the development of dozens of sustainability reports, including co-developing FleishmanHillard’s proprietary method for evaluating and scoring companies’ alignment with the United Nations’ Sustainable Development Goals.
The PRNews Media Relations Conference is a two-day event featuring workshops, keynotes and networking opportunities. Speakers will cover the challenges in media relations, including shrinking newsrooms, fewer beat-specific reporters and determining the ROI of digital newsrooms. The event will kick off on December 12 with a full day of workshops providing attendees with pitching, measurement and nonprofit communications best practices. On the second day, experts will discuss media relations strategies in the digital age and provide insights around crisis preparation and mitigation.
Brett Cummings
Brett Cummings, senior vice president, based in FleishmanHillard’s New York office, will co-host the “How to Get Reporters the Engagement They Need” workshop on the first day of the conference. Cummings will draw on her deep expertise in media relations, message development and executive thought leadership to explain how PR pros can supply meaningful, quick-turn content to journalists and position C-suite members as subject matter experts.
The inaugural CREATIVE COLLISION event will discuss how businesses can align purpose and profit to create shared value. Featuring seven interactive sessions, two parallel tracks and additional sessions, this unique conference will bring together visionaries in creating shared value. During the event, Hong Kong business, social innovation and public sector leaders will address the challenges of activating shared value and share empowering insight for attendees to incite action.
Rachel Catanach, president and senior partner, FleishmanHillard Greater China, will moderate a stakeholder simulation session outlining communications challenges. During the panel, speakers will discuss best practices for communicating corporate purpose to diverse stakeholder groups and provide tips for companies taking bold stances on divisive issues, while managing reputational risks.
PRSSA International Conference: The Difference in Agency and Corporate Life
October 18, 2019
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When: October 19, 2019, 2:45 – 3:45 p.m. PST
Where: Marriott Marquis San Diego Marina, 333 W. Harbor Drive, San Diego, CA 92101 (San Diego Ballroom B)
John Sorano
The annual PRSSA International Conference provides student attendees with exposure to public relations, leading industry professionals and networking experiences. This year’s conference in San Diego will highlight the intersection of technology and media, supplying students with the necessary information, strategies and tools for professional success.
John Soriano, a member of FleishmanHillard’s Southern California team, will participate in “The 9 to 5s of PR: The Difference in Agency and Corporate Life” discussion, explaining the contrast between agency and corporate PR with Hannah Riffle from VOX Global.
Soriano supports corporate and consumer-focused clients with his national media relations, celebrity endorsement, event production and executive visibility expertise. He also helps lead FleishmanHillard’s global diversity and inclusion program, FH Perspectives.
Learn more about the PRSSA International Conference program here.
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The third annual Mobile World Congress 2019 will showcase the latest innovations in technology, including intelligent connectivity, and highlight the thought-leadership that will impact digital experiences, society and the world.
Ryan Brack
Ryan Brack, a leader in FleishmanHillard’s Technology sector in New York City, will moderate the AI & The Future of Work: Is Your Business Ready for Change? session. Brack, and panelists from many industry-leading technology companies, will explain how brands can implement AI to level up the workforce.
Brack advises emerging technology clients on communications and public affairs practices and has extensive experience in immersive media, tech ecosystem activation and cybersecurity.
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Reuters will host a World at Work event to discuss the role millennials play in the future of work. A panel of experts, including FleishmanHillard’s Emily Graham, will address the wants and needs of the biggest generation in the workplace.
Graham co-leads FleishmanHillard’s Financial & Professional Services sector for The Americas region. As a millennial and experienced manager of multi-generations, Graham has built winning teams who love working together to take on challenges and achieve common goals.
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Where: Church House, Deans Yard, Westminster, London, SW1P 3NZ
The PRCA National Conference brings together more than 300 practitioners in PR and communications to cover the theme of Next Generation PR. Leading speakers will focus on how the PR industry needs to equip itself for the next 50 years of PR and communications. The conference includes a bespoke mix of training workshops to provide the skills needed to create the leaders of the future.
The conference will be chaired by Jim Donaldson, FleishmanHillard’s EMEA regional director, CEO of UK and the Middle East, and the chairman of PRCA. Donaldson will deliver the welcome address and closing speech.
Where: The Altis Grand Hotel, Rua Castilho 11 Lisboa 1269-072 Portugal
Jim Donaldson
The ICCO Global Summit attracts more than 300 PR and Communications leaders and specialists from around the world to hear from agency CEOs and owners, alongside experienced in-house communications directors and PR specialists from over 30 countries. The 2019 Summit will feature talks, panel discussions, workshops and debate around harnessing technology to complement traditional communication as well as adapting to a rapidly changing media environment.
FleishmanHillard’s Jim Donaldson, EMEA regional director, CEO of UK and the Middle East, will moderate “Part 1: How is AI impacting delivery of communication?” As well as “Part 2: How is AI impacting agency strategy, structure and relationships?”