A career in public relations can take you in many directions. Whether you want to work in a specific industry like tech or sports, or you’re interested in exploring a certain function – like influencer marketing, media relations or DE&I communications – building a PR career means having the opportunity to pave your own way and find what truly brings you meaning.
With so many possibilities, how can you best navigate the PR landscape to reach your own career goals?
Our Boston-based colleagues – Allison Matthews, Lauren Price and Meghan Windle – discussed with Jennifer Kohanim how they landed their respective roles and advice for others as they chart their path as a communications professional.
Be Open to Possibilities
For young professionals looking to take their first steps into the workforce, it can be challenging to pinpoint what kind of PR you want to pursue. It’s important to stay open minded to new opportunities because you never know what you will like.
Graduating from college and looking for her first job, Meghan thought consumer PR would be her first step, but she says, “I knew I wanted to end up in Boston, so I ended up in tech PR. And I loved it. I love breaking down these complex ideas.” Watch her story.
Use Your Resources
After you dip your toes into the world of communications, you can really begin to nail down where you want to end up in your career. While reaching this moment is liberating, it can also feel daunting. With a bit of experience under your belt, you feel accomplished, but it is not uncommon to feel uncertain about where exactly you want to take your career next.
Leaning on the people around you and taking advantage of resources available to you is an approachable way to tackle goal setting.
Allison put it best, “when you’re curious about your aspirations and you’re getting worried about how to get there, put that aside and ask yourself, ‘who do I work with that I really respect and admire?’” Tap those people for advice, mentorship and guidance. Watch Allison’s advice.
Recognize There is Not One Path in PR
It’s important to realize there isn’t one way to do a PR career. Whether you want to develop deep expertise in one industry or practice area, or you want to experiment with a mix of projects and functions, there is a path for you.
Lauren shares her perspective on the breadth of the PR industry and why she has found working in an agency beneficial to her own career development. She explains that if you’re the kind of person who wants to explore and try different things, an agency role allows you to do a variety of work, which builds your ability to tackle anything in your career.
Navigating a career in communications is exciting – the landscape lends itself to many different types of skills, passions and expertise. Focusing on growth opportunities and finding the mentors and support system to help you reach your goals is key to charting your own unique path.
To view more on the topic of career mapping, check out FleishmanHillard Boston on LinkedIn, Instagram and Twitter.
Visit our Join Us page to explore current PR opportunities at FleishmanHillard.
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If we are lucky enough in this life, we may enjoy a once-in-a-lifetime opportunity to work with one of our heroes – whether a person or an institution – who has made a lasting impact on the world and whose legacy transcends time and carries on with each generation.
That shining opportunity happened to me when FH4Inclusion, FleishmanHillard’s global pro bono initiative, and True MOSAIC, our DE&I practice, were invited to collaborate with The King Center for Nonviolent Social Change (also known as The King Center) based in Atlanta. During the past few years, we had the esteemed honor of working with The King Center’s CEO Dr. Bernice A. King and The King Center’s PR and communications team.
Our first assignment with The King Center was the BE LOVE campaign. In collaboration with BBDO and Hearts & Science, we helped rally support around creating the Beloved Community – a way of living and a place where we can all work and play in peace and harmony and be treated as equals. We also worked to position Dr. King as a thought leader on voting rights, following the passing of Georgia’s restrictive voting legislation last year.
Since then, starting this January, we worked with The King Center to launch its new digital offering Nonviolence365® (NV365), a learning opportunity that trains people how to use Dr. Martin Luther King Jr.’s philosophy and principles of nonviolence to fight for social change. NV365 was announced a week before MLK Day, which brought on a unique set of challenges for FleishmanHillard and Dr. King’s communications team who was already preparing for one of the most important days of the year for The King Center. We were also asked to promote Dr. King’s new children’s book “It Starts with Me.”
In honor of Black History Month, our True MOSAIC global practice co-lead, Adiya Mobley, facilitated an insightful internal discussion with Chance Patterson and Mina Bryant from The King Center. The conversation introduced the broader FleishmanHillard community to The King Center and discussed the importance of creating a Beloved Community in the corporate environment, among other topics.
The King Center participated in FleishmanHillard’s TRUE Self x True MOSAIC process, a collaborative effort that helps to define an organization’s foundational narrative, positioning and messaging in context to key stakeholders. The team helped define and articulate the work and mission of The King Center over the course of several workshop sessions.
“The work we’ve done alongside The Martin Luther King Center for Nonviolent Social Justice has been some of the most rewarding for many of us at FleishmanHillard,” said Jerry Tolk, senior partner & general manager of the FleishmanHillard in Atlanta office. “We were able to raise the profile of The King Center and Dr. King both nationally and internationally and garner visibility for NV365– an online social justice program that is central to the institution’s mission and the legacy it’s constantly growing and evolving.”
We encourage you to sign up for NV365 at thekingcenterinstitute.org to explore MLK’s philosophy of nonviolence and to become a part of creating the Beloved Community we all aspire to live in.
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The African Diaspora includes countries and communities around the world with descendants from native Africa. For most, the movement and disbursement was involuntary as they were stolen from their land as enslaved people. Many countries and communities have been deeply influenced, and often built upon African culture and traditions, due to this involuntary movement. We celebrate the diaspora and FleishmanHillard employees sharing their perspectives as members of it.
CelebratingAfrolatinidad
ByGaetane Gomes
This YouTube video speaks volumes to me. I can relate to this as I am a first-generation American, of multi-cultural heritage. I was born in New York and my family is from the Dominican Republic. I didn’t understand until I was much older why I was frequently asked to “explain” my background…and why if I grew up in the United States, how did I come to learn Spanish? Documentaries such as these (and I encourage you to watch) have helped me share with others the robust culture I am proud to be a descendant of. If something shorter is more your vibe, 1:03 – 2:05 will say it all for me.
Adolescence is not easy for most of us, yet today in 2022 we have so much opportunity to learn from and grow with each other. Someone’s name, complexion, accent nor first language tells the full and complete story of how dynamic and unique we each individually are.
I’ve been fortunate to have been able to spend significant time in Colombia, the Dominican Republic and Brazil. I love to dance and am always in the mood for some Cuban salsa. And if you could use a dance break, I’ll leave you with this song – Los 4 con Alexander Abreu – “Yo Represento.”
Here are some of the song’s lyrics translated to English:
Wherever you are
Let our voices reach you
Our messages, our hands be proud of who you are
Isle of Spice
By Cheyenne Cameron-Pruitt
Grenada, 21 miles long, 12 miles wide, nestled in the West Indies, the southernmost of the Lesser Antilles, often confused for a city in Spain, known for its spices, beautiful landscapes and unique underwater sculptures. I know it as my home away from home, a place that has instilled in me so much of who I am, even halfway around the world. There is a richness to the culture, where a strong sense of pride and a love from the people can be felt like none other I’ve known.
I found my love for storytelling through listening to the oral history shared by my great-grandma, who is now 105 – stories of pride for a nation, fear of fallout from political discourse, accounts of the strength shown by Grenadians throughout the country’s development and our ancestors’ resistance and revolution in the face of colonization and enslavement.
I found the courage to question the things that weren’t right as I learned about how my grandparents fought for Grenadian independence through protest and civil disobedience, and allowed their children to march with them 48 years ago. My grandpa was the first to teach me that sometimes what we read in the history books isn’t true, and that revisionist history not only exists but can be extremely dangerous.
I am blessed to have a place where I can feel my roots, and to feel at home outside of what I know. I’ve felt the energy, love and pride for my little island, but know that isn’t the experience of all. As I’ve explored what it means to be a Black American while also identifying as Grenadian, I’ve realized that having this cultural influence is not something to take lightly. The bittersweetness of being a part of the diaspora is that while many of us have the great privilege of honoring the culture, heritage and ancestors that we know, we must remember to not take it for granted as the same privilege was stolen from millions of others and their generations to come.
Bon Jay Peni Mueh!
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Celebrating Intersectionality Within the Black Identity
February 18, 2022
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Classification of race and ethnicity is usually generalized to the following categories: Black, Asian, Hispanic, American Indians and White. When you’re biracial, these checklist groups are just a tiny fraction of the daily struggles you’ll encounter. Biracial individuals often feel part of both of their cultures and so are always asking themselves, “Am I enough?” In this piece, Popoai Tanuvasa-Lole, Alfred Fleishman Diversity Fellow, shares her perspective on being biracial in America.
Myth of the Monolith
Honestly, I didn’t think much about race growing up. I was one of two Black kids in my entire school, everyone else was white. Don’t get me wrong, it was very clear to me that I was different. But I didn’t really have an opinion on what I was and what I wasn’t. I was okay with operating in that default “other” category.
Right now, and this may change, I identify as a mixed-race Black person. When I went to college, it really changed how I was able to identify with being Black. Although Maryville University is a predominantly white institution (PWI), I’d never been in a place where there were so many Black people that looked so many different ways and sat in so many different intersections of the Black identity and life. For the first time, I felt truly loved and accepted. However, this new setting posed its own set of challenges.
I had a lot of folks who couldn’t tell “what I was” at first glance, and I had to deal with ethnic ambiguity that I’d never had to deal with before. And this put me in the situation of having to find out what language I wanted to use to define myself. Sometimes I felt like a conditional Black person, and I think there are some mixed-race Black folks who have a lot of anger about that. I still struggle with it today. I’ve experienced many people both implying and saying, “Well, you’re not Black and you’re not Samoan enough.” And, while I feel very connected to both cultures, I sometimes feel as if I don’t belong to either.
But I’ve also come to understand that the idea of being “authentically” Black is literally a response to things like the one-drop rule and the tie between white supremacy and how we define race and mixed race. So, this reclamation of what it means to be Black is a byproduct of racism. But (and there’s a big but), I’d be remiss to not acknowledge that there are privileges that I have that other non-mixed Black people don’t. I am lighter skinned. I might not be white-passing, but I can pass as something else and because of this, I have been treated as an “exception to the rule” multiple times.
It’s weird to be labeled this way, and I’ve been on the “identity struggle bus” for the better part of my life. But I wouldn’t have it any other way; it’s what makes me who I am. And I’m not an exception. I think that has really made me embrace this idea of I am Black. I’m mixed, but I’m Black.
And being Black is nuanced. It’s beautiful. It’s a privilege in its own right.
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Good Fortune, Peace and Prosperity Abound as FleishmanHillard Asia-Pacific Offices Prepare to Celebrate Lunar New Year
January 31, 2022
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Two FleishmanHillard colleagues share their take on Lunar New Year as we wish everyone good health and good fortune in the year ahead.
Wang Ying, senior manager, FleishmanHillard Beijing
The Lunar New Year (Spring Festival) always means a lot to Chinese people across generations. With colleagues in our Shanghai and Beijing offices coming from many different cities across China, we took the opportunity to bring some heartful preparations into the office during this year’s special time.
In Shanghai, the agency invited all colleagues to join a paper-cutting activity for window decoration. Window decorations are a tradition to express blessings and happiness to the new year and enhance the holiday atmosphere. Colleagues also prepared seasonal snacks that are typically seen during the Spring Festival, such as sugar gourd (糖葫芦), New Year cake and pastries.
Stacie Cai (left) and Holly Sun (right), FleishmanHillard Shanghai
Christina Zhang, FleishmanHillard Shanghai
The office main door is also decorated with a big “Fu” (“福”), meaning good luck, which brings a festive mood to the office.
FleishmanHillard Shanghai office decorated in honor of Lunar New Year
Our Beijing office held a joyful New Year shopping tour, highlighting the warm atmosphere of the Festival. Due to the pandemic, some colleagues may not be able to travel back to their hometown to spend time with their families this year, and we hoped the office celebrations could make all colleagues feel at home during this meaningful season.
Judy Wei, FleishmanHillard Beijing
Jiatai Wu, FleishmanHillard Beijing
To prepare for my trip home, my husband and I went to a flower market to select decorative plants and red couplets for our parents, while also preparing dumplings and RED pockets – my son’s favorite on New Year’s Eve.
Dumplings prepared for Lunar New Year
Lunar New Year is regarded as one of the most important Chinese festivals deeply rooted in Chinese culture. The festival is widely embraced, reflected and celebrated by the Chinese for thousands of years. For instance, some of the festival traditions can be found in many Chinese poems, such as this one:
爆竹声中一岁除,春风送暖入屠苏。
With the sound of firecrackers, the spring breeze warms my drink.
千门万户曈曈日,总把新桃换旧符 。
Thousands of families shined by the rising sun, and the new peach wood couplets always replaces the old one.
From this poem we can even learn that the paper couplets we paste outside our door come from a historic tradition of wooden ones! What an interesting heritage.
Finally, we hope all of our colleagues around the globe can share the joy of Lunar New Year, and wish you a very happy year of the Tiger!
Eddie Jung, senior vice president, FleishmanHillard Seoul
Lunar New Year’s Day is one of Korea’s biggest holidays, along with Korean Thanksgiving Day. People travel to their hometowns, and families and relatives gather to celebrate the special day with the Korean custom of greeting each other and paying tribute to their ancestors.
There are many kinds of special food Koreans eat to celebrate the special occasion. But have you heard of the soup that is believed to make you one year older?
Tteok-guk or sliced rice cake soup is a traditional Korean dish enjoyed on the morning of the first day of Lunar New Year. The steaming bowl of hot broth is studded with oval-shaped slices of white rice cake. The long white rice cakes are used in desire for innocence and grace throughout the year and sliced into coin-size pieces in wish for a good fortune.
A bowl of delicious Tteok-quk
Koreans have long believed that everyone needs to eat a bowl of Tteok-guk on the morning of Lunar New Year to grow a year older. I remember my kids were asking each other, “How many bowls of Tteok-guk have you eaten?” or mockingly saying, “Now I am your older brother because I have eaten three bowls of Tteok-guk today!” just as I did with my siblings when I was young.
Nobody knows exactly when the tradition started, but all the Lunar New Year rituals are estimated to go back to the sixth century when people adopted the lunar calendar, according to the National Folk Museum of Korea. Now people eat Tteok-guk any time of year, though it was traditionally a seasonal dish.
People tossing food to Lo Hei
My family has been lucky to enjoy both Korean “Tteok-guk” and Singaporean “Lo Hei” during Lunar New Year since we moved to Singapore several years ago. “Lo Hei” in Cantonese translates to “tossing up good fortune.” In Singapore, people gather around a massive plate of raw fish salad and toss the content violently while stating auspicious phrases before eating it to celebrate the holiday. The higher the toss, the better your prospects and fortune in the year ahead!
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Season’s Greetings from FleishmanHillard Hong Kong
December 23, 2021
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Merry Christmas 🎅🏻🎄🎁 and enjoy the festive season with your loved ones! Our office is closed in the afternoons of December 24 and December 31. Stay well and warm for the New Year to come.