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FleishmanHillard Wins Gold at the Transform Awards Europe 2023

March 24, 2023

LONDON — FleishmanHillard took home a win at the Transform Awards Europe 2023. The global public relations agency won gold in the Best Visual Identity from the Transport and Logistics Sector category for its rebranding work with Valtir. In addition, Steve Hickson, studio executive creative director and partner, received a Highly Commended mention in the Creative Director of the Year category.

  • Best Visual Identity from the Transport and Logistics Sector: Gold — Valtir and FleishmanHillard
  • Creative Director of the Year: Highly Commended — Steve Hickson (FleishmanHillard)

The Transform Awards recognize excellence in rebranding and brand strategy. Get the full list of winners here.

Article

FleishmanHillard Named Four-Time Finalist at 2023 Anvil Awards

ST. LOUIS — FleishmanHillard earned four finalist nods for the 2023 Anvil Awards on behalf of client work including AARP, the Janssen Pharmaceutical Companies of Johnson & Johnson and Travel Iowa. Recognized work included:

• AARP with FleishmanHillard, “The Fight for Fair Rx Prices” (Bronze Anvil Tactical Award > Media Relations > Associations/Nonprofit Organizations)

• The Janssen Pharmaceutical Companies of Johnson & Johnson with FleishmanHillard, Local Wisdom, Target 10 and The Practice at J3, “Depression Looks Like Me” Takes Aim at Mental Health Representation (Content Marketing B2C)

• Travel Iowa with FleishmanHillard and Integer, “From Flyover to Flythrough State: Showcasing Iowa from a Whole New Perspective” (Content Marketing > Associations/Government/Nonprofit)

The Anvil Awards are presented by the Public Relations Society of American and celebrate the best strategic public relations campaigns each year, as well as outstanding organizational excellence. For over 75 years, the Anvils have been considered the icon of the profession and the benchmark of high performance in public relations.

The winners will be announced on June 8, 2023 at the Edison Ballroom in New York City. View the complete list of finalists here.

Article

FleishmanHillard Winning Streak Continues, Earns PR Agency of the Year at Campaign US 2023 Awards

ST. LOUIS — Hot on the heels of last week’s PRWeek Agency of the Year and Outstanding Extra-Large Agency wins, FleishmanHillard won the PR Agency of the Year category at the Campaign US Agency of the Year 2023 Awards. Campaign US noted the consistency and longevity of the firm’s client relationships with companies such as Emerson, Hallmark and Johnson & Johnson as a factor in the win. The agency was also praised for impactful and creative work, including the Novo Nordisk “It’s Bigger Than Me’ campaign.

The Campaign US Awards recognize inspiring leadership, creative excellence and outstanding business performance at agencies across the United States. The winners were announced at a ceremony in New York City on March 23. Get the full list here.

Article

FleishmanHillard’s Michelle Mulkey Named to PRWeek’s Women to Watch 2023

March 22, 2023

ST. LOUIS — FleishmanHillard’s Michelle Mulkey, senior vice president and senior partner, has been named as one of PRWeek’s Women to Watch. The honor spotlights emerging communication leaders nominated by their peers who are setting the future of the public relations industry in motion.

Mulkey, who is the head of the corporate communications and purpose division in San Francisco, oversees a team of 20 people and co-leads major accounts, including General Motors. During her time at the agency, the Pepperdine University graduate has helped to bolster its corporate social responsibility (CSR) portfolio, including helping Visa (a former client) advance CSR leadership after its IPO, which led to the founding of the United Nation’s Better Than Cash Alliance. She has also helped FleishmanHillard secure big wins over the years with such clients as Anheuser-Busch.

Mulkey has established herself as a go-to resource for women on her team, providing valuable insight as a working mother about topics including maternity leave, scheduling and the back-to-work transition.

Mulkey and the other honorees will be celebrated on May 31, 2023 in New York City.

See the full list of winners here and see Mulkey’s profile here.

Article

FleishmanHillard’s Della Sweetman to Participate in “Will & Skill to Lead” Panel Discussion

March 21, 2023

When: Wednesday, March 22, 2023, 11 a.m.-12:30 p.m. EDT

Where: Zoom

Get career development expertise from FleishmanHillard’s Della Sweetman, chief business development officer, and other leaders from within the Omnicom network via the latest installment of the virtual Sisterhood Summit: The Will & Skill to Lead. Panel topics will include how to overcome obstacles and the best ways to become an advocate for yourself and others.

To attend this virtual Zoom event, register here.

Article

FleishmanHillard Wins Back-to-Back — Takes Home Wins for Agency of the Year and Outstanding Extra-Large Agency at PRWeek US Awards for Second Straight Year

March 17, 2023

ST. LOUIS — FleishmanHillard won big at the PRWeek U.S. Awards 2023, earning awards for Agency of the Year and Outstanding Extra-Large Agency, both for the second year in a row. The global public relations and marketing agency also picked up an honorable mention in the Best of Healthcare category for its work with Novo Nordisk on the “It’s Bigger Than Me” campaign.

The firm was praised for the “overall caliber of consistently excellent work that creates awareness, business impact and transformative outcomes.” The agency was also lauded for its growth in Creative and Planning offerings and its focus on diversity, as well as exceptional client work with Novo Nordisk, Reese’s, Lowe’s and others.

  • FleishmanHillard (Agency of the Year)
  • FleishmanHillard (Outstanding Extra-Large Agency)
  • Novo Nordisk and FleishmanHillard, “It’s Bigger Than Me” (Best in Healthcare)

The PRWeek U.S. Awards honor the best corporate, agency, nonprofit and educations teams and the work they produce. The winners were announced on March 16 at a ceremony in New York City. Find the complete list of winners here.

Article

De-Influencing is Still Influencing

March 15, 2023
By Liz Hawks

In recent weeks, the term de-influencing has started trending online, particularly in TikTok. “De-influencing” refers to social media users telling their followers what they shouldn’t buy, in their opinions, as a means to counter overconsumption. The trend is particularly common in the beauty sector but also around consumer products that have commercially benefitted from the virality of social media endorsement and exposure by influencers. But the irony of the trend is it highlights a behavior that still uses influence at the center: creators swaying people – be that to not buy something, or really to buy this other thing instead.

De-influencing makes the assumption that social media influencers are shilling products and services they may not even like or use themselves in highly curated and over-stylized ways that go against the authenticity influencers have built their businesses on for years. But in actuality, we know the reason influence works (and is only growing in driving the global economy) is because people follow peers and personalities they trust. Given the “de-influencing” trend actually still uses “influence” at its center (I’ll “de-influence” you to buy that while inadvertently – or advertently – influencing you to buy this other thing instead), this trend is not actually about the opposite of influencing or even about being anti-influencer. Rather, it attempts to promote affordability as an antidote to over-consumption. At its source, it admits influencer marketing is almost too powerful because people are so inclined to purchase whatever an influencer tells them to.

Additionally, the more often an influencer or creator shares a “real” or even critical review of a product or service he/she/they has tried, the more credibility points they accumulate with their followers, and the more authenticity they amass, thus the more influence they have. From this perspective, it’s not only the opposite of “anti-influencer,” it’s actually helping fuel the industry.

Brands need to not shy away from using influence or be afraid of this trend, but rather take it as a reminder to ensure the way they discover and filter their influencers goes deeper than quantitative reach metrics, and into qualitative resonance/authenticity vetting. And they must ensure that they brief, collaborate and direct their influencers in a way that maintains the influencer’s own voice and creative approach in the final content. Authenticity above everything.

Article

Mumbai Magic: FleishmanHillard Diversity Fellows Forge New Partnerships with the Land of ‘Festivals and Light’

March 14, 2023

Over 8 thousand miles, or 13 thousand kilometers, separate the U.S. and India, but the FleishmanHillard Diversity Fellows proved once again that forming connections with global colleagues is achievable despite the geographic distance. The Alfred Fleishman Diversity Fellowship, a program for up-and-coming PR leaders in the United States, was founded in 2012 and continues to be a beacon for those passionate about the intersection of diversity, inclusion, brand and reputation. Fellows explore these topics on a global scale with our virtual expatriate experience, the Cross-Cultural Connections Program, launched in 2021. For the 2022 program, the Fellows were asked what office they had interest in learning more about, and were eager to partner with  FleishmanHillard in India, supported by colleagues in Delhi, Mumbai and Bangalore.   

This year’s program participants included:  

We asked this year’s participants to share their “Top Five’s” about the experience. Here’s what they loved the most:  

  1.  Learning about another country’s culture.  
  2.  Networking with new colleagues and coordinating schedules across time zones. 
  3.  Applying a global lens to topics they are passionate about and exploring solutions to global issues. 
  4.  Learning about different markets, clients and campaigns.  
  5.  Presenting to key leaders and developing their project management and presentation skills.  

Unexpected Discoveries  

Fellows and their Mumbai partners bonded over shared hobbies, PR practice areas and the value they place on incorporating DE&I into their work. It didn’t take long for each pair to finalize their project’s focus, where they examined important topics including, LGBTQIA+ inclusion, best practices for partnering with influencers and the importance of bringing the principles of design justice to the virtual world. With topics as varied as these, it is no wonder that there were a few surprises along the way.   

Aaisha and Himani, learned that much of the metaverse has yet to be researched.   

“The metaverse is new enough that it gives the perfect opportunity to right the wrongs of web 2.0 and create a safe and inclusive space for individuals to come together…that is, if companies can create it properly.” Aaisha Shafique  

On the opposite end of the spectrum, Grace and Crystal learned that researching regional practices can yield a multitude of results. Grace shared:

“I did not fully realize how much the business of influencer marketing can differ from country to country.”  

Ron and Arushi used their research to highlight the challenges that face the LGBTQIA+ community, providing examples of why we must become better allies to our team members. Ron stated:

“Although the U.S. is quite progressive in terms of LGBTQ+ rights, there are still many challenges that exist for that community, especially because protections can vary depending on the state you live in.”  

Coming Soon: Cross-Cultural Connections v.3  

We look forward to our next global partnership and the inevitable opportunities it will bring later this year. While the topics and participants may change, the one thing that will not is our firm’s commitment to inclusion and connection. As always, our Diversity Fellows will be ready – to explore new topics and learn new lessons as we all work toward a more inclusive future for the PR industry.   

You can learn more about openings in our Alfred Fleishman Diversity Fellowship program by visiting our careers page here.   

Article

FleishmanHillard’s Della Sweetman Appears on Real Talk Panel

March 10, 2023

When: March 14, 6-8:30 p.m. EDT

Where: 195 Broadway, 4th Floor, New York, NY

In the current competitive job market, communications, design and creative industries can find it challenging to recruit talent. Get valuable insight into how to attract the best talent and develop careers from business professionals at Real Talk on Tuesday, March 14 from 6 to 8:30 p.m. EDT at 195 Broadway, 4th Floor in New York City. Join LAGRANT Foundation alumni scholars and Omnicom C-suite leaders, including FleishmanHillard’s Della Sweetman, chief business development officer, for an evening of networking and panel discussions.

To RSVP, contact Christie Sithiphone at [email protected].

Article

Adrianne Smith to Speak at Dubai Lynx

March 9, 2023

When: March 14, 15:40 GST

Where: Dubai Lynx Festival, Madinat Jumeirah Dubai

Our Adrianne Smith, chief diversity and inclusion officer, will partner with Damon Jones, global chief communications officer at Procter & Gamble, to host the “Inclusion – We All Agree, But Now What” discussion at the Dubai Lynx Festival on March 14th in Dubai. They will explore DE&I topics, including how being more inclusive and providing access and opportunities to under-represented communities has transformed young lives and the creative industry.

Dubai Lynx brings MENA’s creative and communications industries together to learn, network and celebrate the power of creativity while discovering the latest trends, ideas and technologies that shape the future of advertising and marketing. For further information, click here.