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FleishmanHillard Earns Multiple Nods on 2023 North American SABRE Awards Shortlist

April 3, 2023

ST. LOUIS — FleishmanHillard received five nominations across multiple categories on the 2023 North American SABRE Awards shortlist. The global public relations agency was recognized for its client work with AARP, the Janssen Pharmaceutical Companies of Johnson & Johnson, Krispy Kreme Doughnuts, SharkNinja Canada and Subway.

  • AARP with FleishmanHillard, “The Fight for Fair Rx Prices” (Public Affairs)
  • The Janssen Pharmaceutical Companies of Johnson & Johnson with FleishmanHillard, “Depression Looks Like Me Takes Aim at Mental Health Representation” (Integrated Marketing)
  • Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Taps Strategic Doughnut Reserve to Help Guests Beat the Pump” (Food Service)
  • SharkNinja Canada with FleishmanHillard High Road, “Shark HyperAIR: Back to Your Roots” (Consumer Marketing > New Category)
  • Subway with FleishmanHillard, “Subway for Life: Getting Inked” (Food Service)

Presented by PRovoke Media, the North American SABRE Awards recognize superior achievement in branding reputation and engagement, with a short list selected from more than 2,000 entries. The campaigns are evaluated by a jury of industry leaders. Winners will be announced at a ceremony in NYC on May 2. Get the full list here.

Article

SXSW 2023: Predictions for the Future of Food — and What They Mean for Today

March 30, 2023
By Jennifer Aguilar

SXSW is known as the mega-event for exploring what’s next in tech (with a taco in hand). A highly anticipated interactive conference sandwiched between a film and music festival, the event brings together industry professionals from tech, food, education, entertainment and health for one week of sessions, exhibitions, networking opportunities — and did we say tacos?

Returning fully in person this year with its expected amount of gusto, the buzz coming out of SXSW 2023 was all about AI – be that artificial or augmented intelligence – and community. These themes dripped heavily down into the food track where advancements in soil and water case studies, carbon neutral beef pilot programs and the commercial viability of cell-cultured or cultivated meats were explored alongside the philosophy that humans’ relationship to land, animals and each other is both communal and ancient.

An undercurrent moving through it all continues to be the social environment, impact and emergence from the pandemic whether your part in the food business is a producer, at the supply chain or in food service at any scale. The past few years and recovery from them lingers in every consumer decision, workplace culture and inflated costs. In attending SXSW, it would seem the solution lies in deeper community connections and diversity of thought as well as diet.

From a Media + Platforms point of view, Reddit and social media are places where unique communities are thriving. While brands are harnessing a video-focused social media platform effectively to deliver outcomes that are 1.4X greater for the food and beverage category, Reddit remains a place anchored in realness and the spirit of discussion where brands could both be doing and gleaning more. It starts with finding your audience, listening and observing, moving into interactions and then on to commentary that could become a powerful thought leadership and reputation tool.

While brands are frantically deploying fan strategies for the metaverse, there’s a simultaneous push for live interactions centered around food in the real world (IRL). Science has shown a “feast paradox” — evidence that people who eat with other people do indeed consume more food but have better health outcomes. With retail stores failing every week, many of these empty spaces will become experiential — expect to see culinary collaboration centers rising all around.

And SXSW wouldn’t be complete without taking away a trend that is poised to reshape an industry’s landscape in the near future. For food research, development and innovation the opportunity is in air. By leveraging air to change texture and shape to send certain neuro-signals to the brain, food experiences can be completely transformed and improved while using half the typical water commodity.

In the end, food futurologist Dr. Morgaine Gaye sums it up best: “We think we eat what we eat because we like it, but that’s not the reason. Food is a social communicator that shows us and others who we are.”

Article

FleishmanHillard’s Andrea Moody and Alyssa Potter Selected for the PRNEWS 2023 Top Women in PR Awards

ST. LOUIS — Andrea Moody and Alyssa Potter of FleishmanHillard both made the PRNEWS 2023 Top Women in PR Awards list that was revealed today. Moody, senior vice president, senior partner and general manager of the agency’s Carolina offices, was honored in the Motivator category. Potter, account supervisor, was selected for the Rising Star category.

The Top Women Awards recognize supportive, innovative, inspiring women making an impact on their organizations. The honorees will be celebrated at a ceremony in New York City on June 7. To see the full list of winners, go here.

Article

FleishmanHillard Appoints Tim O’Keeffe Global Managing Director of Technology, as Kristin Hollins Returns to Serve as General Manager of the San Francisco Office

March 28, 2023

ST. LOUIS — FleishmanHillard today announced that it has appointed Tim O’Keeffe global managing director, Technology, and that Kristin Hollins is returning to the agency to step into the role of San Francisco general manager.

“The technology industry is incredibly dynamic and going through a season of change,” said John Saunders, FleishmanHillard president and CEO. “We want our best and brightest in place to help our clients navigate today’s challenges and innovate for the future. Tim has long been a force in the tech space, and we’re thrilled to solidify him in this role. I’m equally excited to welcome Kristin back to FleishmanHillard. She’s a highly sought-after counselor to senior executives, known for her ability to create and lead great teams. Continuing to fortify our talent in San Francisco will bolster our strength in one of the tech industry’s most active markets.”

O’Keeffe has served as general manager for FleishmanHillard’s San Francisco market for nearly a decade and was the agency’s interim global technology lead for the past year. He’s known for bringing innovation and disruption narratives to life for iconic global brands as well as the fast-growth emerging technology companies. Like Hollins, O’Keeffe is also a two-time FleishmanHillard employee, working for the agency in the early 2000s, in between roles at Horn Group, Ruder Finn and Hill & Knowlton, before settling back with FleishmanHillard in 2013.

Hollins spent the past year as CEO of Revere, a DJE Holdings company, focused on emerging and high-growth technologies. Before that she’d spent 15 years at FleishmanHillard heading the Reputation Management practice for the Americas, helping major brands tell their stories and providing counsel to executives at Fortune 50 companies. Her early career was in television production and advertising, followed by work at several agencies and in-house roles, including senior positions at Oracle and Ingres Corp.

Article

FleishmanHillard Shortlisted for Campaign Global Agency of the Year Award

March 27, 2023

ST. LOUIS — FleishmanHillard secured a spot on the Campaign Global Agency of the Year Awards shortlist today. The global agency was nominated in the PR Agency of the Year category. FleishmanHillard has taken home the win in this category the previous two years.

The Campaign Global Agency of the Year Awards highlight top agencies around the world that showcase top-tier talent and creativity, produce outstanding new business and thought leadership and emulate a positive company culture. Over 100 companies from 21 countries entered this year’s awards. Winners will be announced in May. See the full list of winners here.

Article

FleishmanHillard Wins Gold at the Transform Awards Europe 2023

March 24, 2023

LONDON — FleishmanHillard took home a win at the Transform Awards Europe 2023. The global public relations agency won gold in the Best Visual Identity from the Transport and Logistics Sector category for its rebranding work with Valtir. In addition, Steve Hickson, studio executive creative director and partner, received a Highly Commended mention in the Creative Director of the Year category.

  • Best Visual Identity from the Transport and Logistics Sector: Gold — Valtir and FleishmanHillard
  • Creative Director of the Year: Highly Commended — Steve Hickson (FleishmanHillard)

The Transform Awards recognize excellence in rebranding and brand strategy. Get the full list of winners here.

Article

FleishmanHillard Named Four-Time Finalist at 2023 Anvil Awards

ST. LOUIS — FleishmanHillard earned four finalist nods for the 2023 Anvil Awards on behalf of client work including AARP, the Janssen Pharmaceutical Companies of Johnson & Johnson and Travel Iowa. Recognized work included:

• AARP with FleishmanHillard, “The Fight for Fair Rx Prices” (Bronze Anvil Tactical Award > Media Relations > Associations/Nonprofit Organizations)

• The Janssen Pharmaceutical Companies of Johnson & Johnson with FleishmanHillard, Local Wisdom, Target 10 and The Practice at J3, “Depression Looks Like Me” Takes Aim at Mental Health Representation (Content Marketing B2C)

• Travel Iowa with FleishmanHillard and Integer, “From Flyover to Flythrough State: Showcasing Iowa from a Whole New Perspective” (Content Marketing > Associations/Government/Nonprofit)

The Anvil Awards are presented by the Public Relations Society of American and celebrate the best strategic public relations campaigns each year, as well as outstanding organizational excellence. For over 75 years, the Anvils have been considered the icon of the profession and the benchmark of high performance in public relations.

The winners will be announced on June 8, 2023 at the Edison Ballroom in New York City. View the complete list of finalists here.

Article

FleishmanHillard Winning Streak Continues, Earns PR Agency of the Year at Campaign US 2023 Awards

ST. LOUIS — Hot on the heels of last week’s PRWeek Agency of the Year and Outstanding Extra-Large Agency wins, FleishmanHillard won the PR Agency of the Year category at the Campaign US Agency of the Year 2023 Awards. Campaign US noted the consistency and longevity of the firm’s client relationships with companies such as Emerson, Hallmark and Johnson & Johnson as a factor in the win. The agency was also praised for impactful and creative work, including the Novo Nordisk “It’s Bigger Than Me’ campaign.

The Campaign US Awards recognize inspiring leadership, creative excellence and outstanding business performance at agencies across the United States. The winners were announced at a ceremony in New York City on March 23. Get the full list here.

Article

FleishmanHillard’s Michelle Mulkey Named to PRWeek’s Women to Watch 2023

March 22, 2023

ST. LOUIS — FleishmanHillard’s Michelle Mulkey, senior vice president and senior partner, has been named as one of PRWeek’s Women to Watch. The honor spotlights emerging communication leaders nominated by their peers who are setting the future of the public relations industry in motion.

Mulkey, who is the head of the corporate communications and purpose division in San Francisco, oversees a team of 20 people and co-leads major accounts, including General Motors. During her time at the agency, the Pepperdine University graduate has helped to bolster its corporate social responsibility (CSR) portfolio, including helping Visa (a former client) advance CSR leadership after its IPO, which led to the founding of the United Nation’s Better Than Cash Alliance. She has also helped FleishmanHillard secure big wins over the years with such clients as Anheuser-Busch.

Mulkey has established herself as a go-to resource for women on her team, providing valuable insight as a working mother about topics including maternity leave, scheduling and the back-to-work transition.

Mulkey and the other honorees will be celebrated on May 31, 2023 in New York City.

See the full list of winners here and see Mulkey’s profile here.

Article

FleishmanHillard’s Della Sweetman to Participate in “Will & Skill to Lead” Panel Discussion

March 21, 2023

When: Wednesday, March 22, 2023, 11 a.m.-12:30 p.m. EDT

Where: Zoom

Get career development expertise from FleishmanHillard’s Della Sweetman, chief business development officer, and other leaders from within the Omnicom network via the latest installment of the virtual Sisterhood Summit: The Will & Skill to Lead. Panel topics will include how to overcome obstacles and the best ways to become an advocate for yourself and others.

To attend this virtual Zoom event, register here.