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Article

The Workplace Is No Longer a Singular Location

July 6, 2022

From the “Giving Care to the Caregivers” series

The workplace as a singular location is no longer, especially for caregivers as they have unique physical and emotional needs. As we continue to live with the pandemic, the concept of physically coming into a workplace just to do the work only to spend significant amounts of time commuting back home seems outdated and inefficient to many people. For some, work can be done anywhere, as the pandemic has illuminated. Now, as we inch toward an endemic stage, a virtual and hybrid workplace presents an opportunity for employers to innovate and connect, evolving beyond a traditional physical location with mandatory physical attendance for the singular purpose of being present.

One-Size-Fits-All Is No Longer

One of the most important things managers should keep in mind is that the workforce is not a monolith. Not all people within the same demographics feel the same way about the best ways to work, and that underscores the need for flexibility.

For example, working from home has had mixed effects on work-life balance. Around half of participants report spending more time working each week, but at the same time, freedom from commuting has allowed for more time to spend on things other than work (approximately 80% of participants agree). This is especially true among the caregiver population, of whom 9-in-10 agree.

Weighing the Pros and Cons of Working from Home

  • The advantages of working from home were more strongly recognized than the disadvantages, across all respondents.
  • Forty-eight percent of employees value benefits related to not commuting, with 46% valuing saving money on commuting costs specifically.
  • Thirty-seven percent value schedule flexibility, 33% like removing the logistics of showing up in person, like getting dressed, 30% appreciate spending more time with family and 27% value cost savings on snacks/food.

The millions of people who make up workforces around the world all have different needs. This is especially true for caregivers. Flexibility and open mindedness about the way we work may be some of the gifts that have come from these rough pandemic years. Let’s give these ideas a try and see what we can learn about new, improved and more effective ways to work.

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The research for the True MOSAIC “Giving Care to the Caregivers” thought leadership series was conducted by FleishmanHillard’s TRUE Global Intelligence, the agency’s in-house research practice. Research for the report is based on a total of 2,076 respondents including a U.S. nationally representative sample (based on gender, age, region) of n=1,056, and an oversample of respondents who self-identified as Disabled (n=278), AAPI (n=250), Hispanic (n=260), Black (n=280), Caregivers (n=272), and Parents (n=274). The survey was conducted between March 15-29, 2022.

This blog post is part of a series focused on caregivers and our new ways of working, exploring what leaders should consider in their return to office plans. The next blog will tackle the role of the DE&I communications practitioner in return-to-work plans.

Article

FleishmanHillard’s Della Sweetman Appointed 2022 London International Awards’ Creativity in PR Jury President

July 1, 2022

ST. LOUIS, July 1, 2022 – FleishmanHillard’s Della Sweetman has been selected to serve as the Creativity in PR Jury President at the 2022 London International Awards (LIA). Chosen for her leadership experience, ambition, dedication to the industry and unique point of view, Sweetman will lead the program’s inaugural jury.

Sweetman joined FleishmanHillard in 2003 and now serves as the chief business development officer, responsible for driving new business growth, in addition to serving as the agency’s executive lead for Global Creative, Strategy and Planning.

The LIA celebrates creative work across the public relations spectrum that has driven and influenced opinion.

Winners will be selected in Las Vegas on Nov. 8, 2022.

Read more about Sweetman, the jury members and the awards program here.

Article

FH Brussels SVP, Máximo Miccinilli speaks at the Financial Times Hydrogen Summit

By Amelie Snijders

On 16 June, the Senior Vice President and Head of Energy and Climate at FleishmanHillard Brussels, Máximo Miccinilli, participated in a panel discussion at the Financial Times Hydrogen Summit in London. The summit took place in London, gathering business and political leaders to discuss the role of hydrogen in the current political environment marked by […]

The post FH Brussels SVP, Máximo Miccinilli speaks at the Financial Times Hydrogen Summit appeared first on European Union.

Article

FleishmanHillard UK confirmed finalists in IPRA GWAs

June 30, 2022

FleishmanHillard UK has been confirmed as a finalist in the International Public Relations Association (IPRA) Golden World Awards (GWA) for its work for UKHospitality alongside Fleet Street Communications. The campaign, ‘Saving the hospitality sector’, which harnessed public affairs, media relations and social engagement to save the hospitality sector from the point of no return […]

The post FleishmanHillard UK confirmed finalists in IPRA GWAs appeared first on United Kingdom.

Article

People are making career choices based on team culture, leadership and values

June 29, 2022

Behind-the-scenes at FleishmanHillard UK: Part Four Team culture and investing in your team In our final part of the series, we interview FleishmanHillard UK and Middle East CEO Jim Donaldson, for insight into what it is like to lead our award-winning team. He also shares some news about the agency’s plans for the future.   With […]

The post People are making career choices based on team culture, leadership and values appeared first on United Kingdom.

Article

New Perspective: My History, My Juneteenth Story

June 28, 2022

Last month, I had the opportunity to return to my maternal ancestral home Thomasville, Georgia, a small town located about 40 minutes outside of Tallahassee, Florida. Thomasville is frequented by college students seeking a day trip and those looking for quaint, southern charm and hospitality.

I visited Thomasville years before as a child, and then again as one of those same college students wanting a change of scenery. I knew that Thomasville was once the home of my grandparents, but on my most recent trip, I had a new awareness of my family history. I learned that in the 1800s, my great-great grandfather Alf Ross was born a slave in Thomasville at a place called Springhill Plantation.

This latest visit to Thomasville was fueled by my hunger for more perspective on my family history. I had the opportunity to visit the Jack Hadley Black History Museum, a small but impactful institution filled with rich artifacts from Black American history. There, I spent time with my parents, aunts,  and uncles soaking in the history of Black people in Thomasville and the plight of my ancestors. I was surprised to see that I even showed up in a picture or two alongside my grandmother.

During the insightful visit, I was able to confirm what I had always known. My great-great grandfather was born a slave on Springhill Plantation and after emancipation, his descendants worked on the plantation as sharecroppers. The next generations decided to leave rural Georgia in pursuit of a better life. My grandfather, Edward Ross, moved to Miami, Florida where my mother was born and where I reside today.

Having this new-found knowledge of my familial history puts Juneteenth into a whole new light for me. I, along with other Black Americans, see Juneteenth as a time to reflect and pay tribute to our enslaved ancestors. It’s a time to mourn their struggle, but also to celebrate their resilience and indomitable spirits.

When Juneteenth was designated a federal holiday last year, a day that was relatively unknown to non-Black Americans had suddenly become an opportunity to market to Black people. Juneteenth should be celebrated and recognized by all. Afterall, Black history is American History.

As we move past Juneteenth, we hope that you reflect on the holiday’s true meaning and use the momentum of the holiday as a reminder to live up to the values of and build the inclusive society we all desire to live in.

Article

Cannes Lions 2022: Day 2 Round-up

June 22, 2022
By Ellie Tuck

Welcome to your daily debrief from Cannes Lions 2022 Each day we’ll be sharing a round-up of the best content from the Cannes Lions festival Things you need to know from Day 2 of the Cannes Lions International Festival of Creativity 2022 Cannes Lions Day 2 awarded creativity within the Industry Craft, Digital Craft, Film […]

The post Cannes Lions 2022: Day 2 Round-up appeared first on United Kingdom.

Article

FleishmanHillard Takes Home Gold at the 2022 Effie Awards United States

June 21, 2022

ST. LOUIS, June 21, 2022 – FleishmanHillard earned Gold in the Personal Care category at the 2022 Effie Awards United States on behalf of excellent client work with Neutrogena. 

The campaign – “In the Sun: This Film Could Save Your Life” – highlighted critical information on sun safety through unbranded, personal narratives, aiming to dismiss common misconceptions about skin health. 

Launched in 1968, the Effie Awards honor the most effective campaigns in the U.S. Today, the program spans across a global network of over 125 markets to recognize all forms of marketing created by individuals and organizations. 

The winners were announced during the 2022 Effie U.S. Awards Celebration in New York City on June 14. 

View the complete list of winners here.

Article

Cannes Lions 2022: Day 1 Round-up

By Ellie Tuck

Welcome to your daily debrief from Cannes Lions 2022 Each day we’ll be sharing a round-up of the best content from the Cannes Lions festival Things you need to know from Day 1 of the Cannes Lions International Festival of Creativity 2022 It’s back! One of the world’s biggest celebrations of creativity. And we kicked […]

The post Cannes Lions 2022: Day 1 Round-up appeared first on United Kingdom.

Article

Behind-the-scenes at FleishmanHillard UK, Part Three: Diversity and Inclusion

June 20, 2022

A commitment to D&I that spans the whole agency   Christina Peach, associate director and brand and inclusion specialist, joined FleishmanHillard UK seven years ago. She plays a pivotal role in our diversity, equity, and inclusion initiatives. Christina is co-chair of OPEN Pride UK + Allies and is the EMEA regional lead for True MOSAIC, our […]

The post Behind-the-scenes at FleishmanHillard UK, Part Three: Diversity and Inclusion appeared first on United Kingdom.