The workplace as a singular location is no longer, especially for caregivers as they have unique physical and emotional needs. As we continue to live with the pandemic, the concept of physically coming into a workplace just to do the work only to spend significant amounts of time commuting back home seems outdated and inefficient to many people. For some, work can be done anywhere, as the pandemic has illuminated. Now, as we inch toward an endemic stage, a virtual and hybrid workplace presents an opportunity for employers to innovate and connect, evolving beyond a traditional physical location with mandatory physical attendance for the singular purpose of being present.
One-Size-Fits-All Is No Longer
One of the most important things managers should keep in mind is that the workforce is not a monolith. Not all people within the same demographics feel the same way about the best ways to work, and that underscores the need for flexibility.
For example, working from home has had mixed effects on work-life balance. Around half of participants report spending more time working each week, but at the same time, freedom from commuting has allowed for more time to spend on things other than work (approximately 80% of participants agree). This is especially true among the caregiver population, of whom 9-in-10 agree.
Weighing the Pros and Cons of Working from Home
The advantages of working from home were more strongly recognized than the disadvantages, across all respondents.
Forty-eight percent of employees value benefits related to not commuting, with 46% valuing saving money on commuting costs specifically.
Thirty-seven percent value schedule flexibility, 33% like removing the logistics of showing up in person, like getting dressed, 30% appreciate spending more time with family and 27% value cost savings on snacks/food.
The millions of people who make up workforces around the world all have different needs. This is especially true for caregivers. Flexibility and open mindedness about the way we work may be some of the gifts that have come from these rough pandemic years. Let’s give these ideas a try and see what we can learn about new, improved and more effective ways to work.
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The research for the True MOSAIC “Giving Care to the Caregivers” thought leadership series was conducted by FleishmanHillard’s TRUE Global Intelligence, the agency’s in-house research practice. Research for the report is based on a total of 2,076 respondents including a U.S. nationally representative sample (based on gender, age, region) of n=1,056, and an oversample of respondents who self-identified as Disabled (n=278), AAPI (n=250), Hispanic (n=260), Black (n=280), Caregivers (n=272), and Parents (n=274). The survey was conducted between March 15-29, 2022.
This blog post is part of a series focused on caregivers and our new ways of working, exploring what leaders should consider in their return to office plans. The next blog will tackle the role of the DE&I communications practitioner in return-to-work plans.
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ST. LOUIS, July 1, 2022 – FleishmanHillard’s Della Sweetman has been selected to serve as the Creativity in PR Jury President at the 2022 London International Awards (LIA). Chosen for her leadership experience, ambition, dedication to the industry and unique point of view, Sweetman will lead the program’s inaugural jury.
Sweetman joined FleishmanHillard in 2003 and now serves as the chief business development officer, responsible for driving new business growth, in addition to serving as the agency’s executive lead for Global Creative, Strategy and Planning.
The LIA celebrates creative work across the public relations spectrum that has driven and influenced opinion.
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Last month, I had the opportunity to return to my maternal ancestral home Thomasville, Georgia, a small town located about 40 minutes outside of Tallahassee, Florida. Thomasville is frequented by college students seeking a day trip and those looking for quaint, southern charm and hospitality.
I visited Thomasville years before as a child, and then again as one of those same college students wanting a change of scenery. I knew that Thomasville was once the home of my grandparents, but on my most recent trip, I had a new awareness of my family history. I learned that in the 1800s, my great-great grandfather Alf Ross was born a slave in Thomasville at a place called Springhill Plantation.
This latest visit to Thomasville was fueled by my hunger for more perspective on my family history. I had the opportunity to visit the Jack Hadley Black History Museum, a small but impactful institution filled with rich artifacts from Black American history. There, I spent time with my parents, aunts, and uncles soaking in the history of Black people in Thomasville and the plight of my ancestors. I was surprised to see that I even showed up in a picture or two alongside my grandmother.
During the insightful visit, I was able to confirm what I had always known. My great-great grandfather was born a slave on Springhill Plantation and after emancipation, his descendants worked on the plantation as sharecroppers. The next generations decided to leave rural Georgia in pursuit of a better life. My grandfather, Edward Ross, moved to Miami, Florida where my mother was born and where I reside today.
Having this new-found knowledge of my familial history puts Juneteenth into a whole new light for me. I, along with other Black Americans, see Juneteenth as a time to reflect and pay tribute to our enslaved ancestors. It’s a time to mourn their struggle, but also to celebrate their resilience and indomitable spirits.
When Juneteenth was designated a federal holiday last year, a day that was relatively unknown to non-Black Americans had suddenly become an opportunity to market to Black people. Juneteenth should be celebrated and recognized by all. Afterall, Black history is American History.
As we move past Juneteenth, we hope that you reflect on the holiday’s true meaning and use the momentum of the holiday as a reminder to live up to the values of and build the inclusive society we all desire to live in.
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ST. LOUIS, June 21, 2022 – FleishmanHillard earned Gold in the Personal Care category at the 2022 Effie Awards United States on behalf of excellent client work with Neutrogena.
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