After a two-year hiatus, TechCrunch Disrupt finally returned to the Moscone Center this year.

One of the marquee events in tech, it will always be synonymous with what’s new, interesting and – as the existence of an Investor Lounge attests – what’s worth banking on. It’s also worth examining; checking out what to look for when considering a tech industry event to sponsor or speak at, especially as we reach the saturation point with tech conferences across the globe going virtual, hybrid and in-person.

What to consider when evaluating tech events

First up: the format. Smaller, more intimate talks were extremely popular and brought value to the organizations participating in them. Now, don’t get us wrong. Main stage is still the main stage, but that’s more pre-pandemic. Attendees are craving more human interaction and, in the more intimate settings that can best be described as a cross between TED and pitches, you could see word of mouth in action and real engagement with the creative thinkers presenting or even explaining trending topics.

Then there’s the size of an event. It’s great to have the run of a large space, but it’s a lot of ground to cover. Are you going to be in a section where you’re with peers, making it easier for current and potential partners to find you? The more focused an event is, the greater the possibility you’ll get attendees with whom you may want to connect. Of course, it doesn’t have to be that focused as some cross-pollination is sure to be helpful to all those there.  

And lastly, let’s mention big and established partners who are key to putting on successful events these days. If these thought leaders are fully integrated into the program, they can add to it and be a draw, and there’s undoubtedly going to be some spillover if they’re related to your business. So, being around them can be helpful. It’s just a question of whom, how well they’re worked in, and if they’re incorporated in such a way that folks have to stick around to see what else is on site.

As we continue in the “new normal,” it’s the perfect time to use events like this to discover how you and your business can best leverage these opportunities.

Cryptocurrency has dominated headlines over the past few years for both good and bad reasons. While some say it’s the future and others avoid it like the plague, there is one component of it which can revolutionize industries: blockchain. Blockchain is a decentralized and immutable public ledger that allows individuals and organizations to track transactions. Although the context of blockchain is usually associated with cryptocurrency, its applications extend far beyond and change how other industries function, for the better. The food production and food transportation industries are examples of where blockchain offers immense benefits over previous work processes and can help build an organization’s overall reputation.

How is blockchain different from other databases?

There’s no shortage of systems and tools for organizations to track and monitor transactions, but none are perfect.

Food producers, distributors and retailers rely on such tracking systems to monitor their supply chain. This includes the ability to trace both backwards, to the source, and forward, to the consumer. Traceability requires proper documentation and recordkeeping, but the data associated with the food industry is often incomplete or inaccurate.

Even the U.S. Food and Drug Administration, which sets regulations for maintaining supply chain records, acknowledges there are holes in the system. For example, farms and restaurants are excluded from FDA traceability requirements, meaning that parts of the supply chain cannot quickly or easily be accounted for in an outbreak investigation.

To address these issues, the FDA issued a “new era of smarter food safety blueprint” in 2021, in which it endorsed blockchain to better “receive critical tracking events and key data elements” from companies throughout the supply chain.

How can blockchain support the food production industry?

Companies in the global food chain are increasingly exploring blockchain as it has a unique ability to trace goods. Its applications and use cases if properly managed could allow businesses to follow their products – whether that be from overseas, farm-to-table or anything in between. Driven by a higher desire for food safety, companies at the end of the production cycle want to take advantage of blockchain’s transparent and unalterable nature. This could result in each step of the supply chain being more easily traced and verified. Not only is that immensely valuable in validating and further developing sustainability goals, but it makes a massive impact on transparency with consumers as well. For example, by scanning a QR code, one could confirm how fresh a product is, what farm it came from, which companies and vehicles transported it, if it went to a food processing facility and which store has it on the shelves.

This level of accountability therefore can revolutionize food recalls, which can devastate an organization’s finances and reputation if handled poorly. The Food Marketing Institute and Grocery Manufacturers Association calculated that the average food industry recall costs $10 million in direct costs, not to mention brand damage and lost sales. That may even be a steal — a recall in June cost one company an estimated $125 million.

In the event of a recall, blockchain technology would allow grocery stores and consumers to be alerted immediately and contaminated food still in transit could be identified and discarded immediately. If it is in store already, store owners can dispose of the remaining product in an easier fashion and consumers could be alerted immediately. No longer will consumers see the news stories of a massive recall due to pathogens such as E. coli or salmonella and wonder if their groceries are tainted. Growers, processors, wholesalers, distributors, manufacturers, transporters and retailers all would operate on the same network of shared records that account for food origin details, processing data, shipping details, point of sale and other prevalent information. With one quick scan, any organization can see if their product came into contact with the infectious farm or batch before it was put on sale.

Better access to this information will allow both B2B and B2C brands to build and maintain consumer confidence. Consumers can purchase their groceries without fear and companies can save millions by avoiding lawsuits, instilling better faith in their products and processes and operating with the highest quality assurances.

How does that impact communicators?

Blockchain is here to stay, regardless of what happens in the crypto market. The food industry has been implementing plans to adopt the technology for years and its use is only projected to grow.

Consumers today are more conscious of ethical and sustainable supply chains than ever before, and they’re looking to support brands and products that align with their values. For organizations involved in the food supply chain, blockchain technology provides a great opportunity to win the trust of consumers.

The food industry is still restabilizing itself following the pandemic and different sociopolitical factors across the world. However, a fully developed blockchain food cycle offers unprecedented transparency into our food’s quality as well as a company’s sustainability efforts. The desire from food suppliers and sellers is constantly growing because by keeping everything tracked and accountable, blockchain makes it easier for companies to prove their products’ value and provide stronger Environmental, Social and Governance data for consumers, partners, investors and regulators alike.

Additionally, companies that leverage blockchain technology will have a competitive advantage when it comes to communications. With robust data on everything from freshness and safety to sustainability, they’ll be better positioned to build and share narratives and generate brand awareness. 

Blockchain technology offers unique benefits to both organizations looking to make every dollar count and consumers who demand quality assurance with their products. With a transparent, effective and traceable supply chain — blockchain enables organizations to solve many of the strategic obstacles they battle daily. The result is a better, healthier, more transparent and sustainable community.

Planning and Communication Are Key

Let’s talk about salaries.

For older workers, even the suggestion may be taboo; many have held jobs where such a discussion could get one fired. In 2022, not having such a discussion may be breaking the law.

On Nov. 1, 2022, New York City’s pay transparency law took effect. Effective Jan. 1, 2023, California’s pay transparency requirements become law. Colorado, Connecticut, Maryland, Nevada, Rhode Island and Washington already have laws in place that require employers to provide salary ranges to applicants and current employees. A handful of municipalities also have such laws on the books, and more are in the queue.

Pay transparency won’t exactly be new in California – California employers already were required to provide the pay range to job applicants after a first interview. But now, any job posting for companies with 15+ employees must include such information. Employers of 100 or more must retain job title and salary history for all employees — by race, ethnicity and gender — during their employment and for three years after.

While California’s law is regarded as the most comprehensive, some of these laws have been in place for at least three years. No federal equivalent exists, but President Biden has proposed pay equity measures for government employees.

The common thread is requiring the availability of salary ranges for a job title in an effort to end inequalities in pay across historically underrepresented groups. For most employers, the rules pose a dizzying array of legal nuances to understand and address, depending on the number of employees and where they are based. But whether your organization is adhering to pay transparency guidelines by mandate or by choice, doing so creates a new level of workplace complexity to manage. These rules introduce another element of uncertainty to an already volatile labor market in which workers have had more employment options and have been quicker to change jobs than at any point in recent memory.

Why it matters for your organization

The premise for these changes is intrinsically good and long overdue: to close the pay gap between genders and among racial and ethnic groups. As these new rules come into practice, they have the potential to impact your company and your employees in a number of ways, including:

• Employee engagement – In a survey from Indeed.com, 82% of workers say they feel more engaged with – and fulfilled by – their work when they are paid fairly. And 81% of respondents say fair pay makes them more productive and loyal to their employers.
• Retention and recruitment – Among historically underrepresented groups, who typically are at greater risk of being underpaid relative to their male and white colleagues, pay transparency can help improve an employer’s ability to attract – and keep – top talent.
• Tensions in the workplace – As employees learn what their colleagues earn and question why they are paid less than their peers, employers who do not adjust salaries may risk worker attrition or disruption in the workplace. This can manifest in the form of quiet quitting, drops in productivity or conflict among workers and managers.
• Reputation – Few employers would want to be known for not supporting fair pay. Altruism aside, the reputational risks are significant. In addition to potential disruptive employee responses, consumers may protest with their wallets, putting financial performance at risk.
• Increased competition for talent – Once an employer posts the salary range for a job description, competitors may offer more pay for a comparable position, potentially fueling a bidding war for talent and jeopardizing an organization’s ability to compete with companies in a stronger financial position.
• Employee activism – Employees are increasingly comfortable taking their grievances public. This could occur in person and/or on social media including TikTok, which introduced the world to the notion of quiet quitting.
• Litigation – With pay transparency legislation affecting more employers – and with additional states and municipalities lined up to follow suit – employers may face a growing risk for lawsuits and court battles.

What you can do

Even if your organization isn’t currently subject to pay transparency laws, there are steps you can take to prepare.

Establish a cross-functional group to determine your organization’s approach. Include leaders/decision makers from HR, DE&I, Communications, Government Relations and Legal.

Develop a point of view. Collaborate with your cross-functional group to address the following questions to help determine your company’s next steps.

• What do we know about pay equity in our organization and any existing pay gaps?
• If we have disparity in employee compensation, how will we respond to level the playing field? Do we have the resources and senior leadership support to address this in an effective and meaningful way?
• What are we required to do now – and what penalties might we face by not complying?
• What is our timeline and what actions do we need to take in advance?
• Will our organization invest to keep ahead of legislation and avoid operating on the defensive when laws do take effect? If so, what investment/resources are needed?
• What is our total rewards package and how well do our employees understand their benefits, beyond compensation? How can we better communicate other elements?
• What are our competitors doing? Do we know about pay equity in their organizations? How are they responding? And how are their internal and external stakeholders responding?
• How does pay equity fit within our mission and values? Will pay transparency laws expose an authenticity gap within our organization and/or with our leadership?
• Does our organization have a downsizing/reduction in force on the horizon? If yes, which roles will be impacted? And how will these actions be perceived if compensation information is publicly available for these and/or non-impacted roles?
• How will we address employee engagement and productivity challenges?
• What can we do to address potential impacts on recruitment and retention? Where will we direct employees who have issues/questions/concerns about pay equity?
• Do we operate in other locations that will soon be subject to pay transparency legislation?
• How do we stay informed about what’s happening across the pay transparency landscape, including legislative updates and the impact on our competitors?

Start monitoring the conversation. Create processes to monitor social and traditional media dialogue around pay transparency. Although this legislation is not new in some markets, the dialogue will continue to pick up steam as New York and California laws take effect. Keep an eye on how your organization, your industry, your competitors and others in the geographies (with such laws) in which you operate are showing up. Don’t forget to keep an eye on employer review sites such as Glassdoor and Indeed. Establish reporting and escalation protocols to ensure key stakeholders are informed in a timely and efficient manner.

Bring in the experts. Depending on the complexity of your situation and in-house expertise, you may want to hire or contract with an HR or employment law expert. Many third-party firms have dedicated teams who track and specialize in pay transparency law. This may be particularly helpful if your organization has employees in multiple states with varying laws. In addition to HR and legal experts, consider enlisting DE&I professionals who can bring the right cultural competency to your pay transparency efforts.

Create a high-level communications plan. The timing and level of urgency assigned to this task will depend on the status of state and municipal legislation that would affect your organization. It is best to prepare in advance for any communications issues that could spark workplace controversy.

Plan for a series of clear communications. Start by assessing key stakeholders to ensure you are ready to respond to both internal and external audiences. Make sure messaging aligns across those audiences. And be sure to plan for a variety of scenarios. It’s a good idea to develop key messages or holding statements – to be further customized depending on the situation – that you can use in the most likely scenarios, such as:

• An employee confronts a leader at an internal meeting about pay inequity.
• A current or prospective employee calls out your organization or a specific executive via social media over pay disparity within your organization or relative to your competitor set.
• A reporter reaches out to you about or publishes a story about pay disparity involving your organization.

Prepare leaders and managers for conversations with their teams. Employees will have questions – and their supervisors will need answers. Toolkits with talking points and FAQ as well as dedicated training sessions may be needed to help them get ready for challenging conversations that gaining visibility into their peers’ compensation may prompt. Carefully consider who has compensation conversations with employees and ensure those individuals have the resources they need to guide those discussions.

Provide ongoing updates. Pay transparency legislation will continue to appear in other states and cities across the country. And, as it gains greater ground, it will likely undergo additional changes. As this occurs, continue to discuss these developments, what they mean for your organization and how you will address them.

As the push toward transparency gains momentum across more of the U.S., the requirements for employers will become more complex. Similarly, the approaches employers must take to effectively navigate this shifting landscape – and the potential implications for not doing so successfully – will continue to expand. By getting – and continuing to stay – informed, developing a planful approach and communicating effectively along the way, employers can position themselves to create a more equitable environment and employee experience while maintaining business continuity and minimizing disruption and the potential for reputational risk.