FleishmanHillard’s Future of Asset Management: Global Report 2023 Finds that Three-Fourths of Retail Investors Around the World Value ESG Commitments When Choosing an Asset Manager
October 26, 2023
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AI, ESG and DE&I Among Top Investor Considerations
ST. LOUIS — FleishmanHillard today launched The Future of Asset Management: Global Report 2023. The new report examines the communications trends shaping retail investor perceptions, along with the expectations of the global asset management industry amid market volatility and the rapidly changing landscape of how and from whom investors get investment information and advice.
Based on a survey of more than 2,000 retail investors in the United States, Europe and Asia Pacific, the report finds that artificial intelligence (AI), environment, social and governance (ESG), diversity, equity and inclusion (DE&I) and transparency are among the top considerations for investors.
“The asset management industry has been going through a period of unprecedented change,” said Thomas J. Laughran, senior vice president and partner, Financial and Professional Services practice lead. “Markets have been buffeted by first the pandemic and then rising interest rate shocks. Cultural and regulatory shifts have focused greater attention on ESG, DE&I and how investments are marketed and deployed. Information sources and investment management options have proliferated as a result of technology and social media.
“Around the world, investor expectations of how, when, where and why they engage with investment and financial services’ providers are continuously evolving in this dynamic environment. Amid the uncertainty, investors across the globe are increasingly seeking transparency, authenticity and accessibility in how the industry engages, informs and communicates with them.”
Among the key findings by region:
United States
Despite a contentious political climate, more than three quarters (78%) of U.S. investors cite DE&I policies and commitment as important considerations in selecting a financial advisor. More than two thirds (73%) expect clear and transparent ESG policies, goals and commitments to be public and accessible.
Though the use of ChatGPT/AI may still be in its infancy for retail investors, some 60% of U.S. investors say they have already used ChatGPT or AI tools for investment-related decisions.
More than 90% of U.S. investors select performance and credibility as driving factors in selecting a financial advisor, on par with transparency in communication and fees.
For U.S. investors, news and financial media are the most common sources for information on investment funds and products, outweighing even financial advisors and asset managers.
Europe
In Germany, France and the UK, investor appetite in the AI sector is high, attracting more interest than all other sectors. However, use of AI tools in investing lags, especially in the UK where just 28% of investors have used AI tools, lowest among all the markets surveyed.
European investors place great importance in ESG considerations and are particularly wary of false claims or promises. Approximately three-quarters of European investors say they won’t invest in companies alleged to be engaged in greenwashing.
Although over half of respondents in the UK say they manage their own investments, just 7% say that they are “very knowledgeable.”
In contrast to their U.S. counterparts, European investors are more likely to turn to financial advisors to inform their investment strategy, with brand/reputation and performance scoring as the most important factors in their choice of an asset manager.
Asia Pacific
Inflation/stagflation and geopolitical tensions are the biggest concerns among investors across the four Asia Pacific markets (China, Hong Kong, Singapore and South Korea) surveyed. Investors in South Korea and China are less likely than their Hong Kong and Singapore counterparts to reduce their risk appetite in response to business activities resuming after the COVID-19 pandemic.
Nearly half of respondents across the Asia Pacific market turn to social media as a trusted source of financial information, higher than U.S. or European investors, while online platforms slightly edged out financial advisors and banks in most markets for sources for investment management.
ESG considerations are on the rise across Asia Pacific with large majorities of investors in each market eschewing investment in companies that engage in greenwashing, are accused of violating human rights or fail to live up to their ESG commitments.
FleishmanHillard’s The Future of Asset Management: Global Report 2023 includes qualitative and quantitative data. FleishmanHillard TRUE Global Intelligence fielded an online survey of 2,000 investment professionals in mainland China, the Hong Kong SAR, Singapore, South Korea, France, Germany, UK and United States between April 27 and June 6, 2023.
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The Power of Authenticity & Belonging: Insights from ColorComm 2023
October 10, 2023
By Aisha Hudson
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ColorComm’s origin story is of a luncheon bringing together Black and brown women in media and communications that became a community, spawning annual conferences, a global network of chapters and a business. It has a way of seeping into your soul – an incredibly energizing experience in the moment, but also something that sticks with you and leaves a lasting impact on how you move through your day. Reflecting back on this year’s conference, here’s a recap of some of those “sticky” moments from the C2 ColorComm Conference in Miami.
“You can fake ‘till you make it – but eventually the ‘fake’ will fade.”
One of the most compelling sessions was that by renowned body language expert Linda Clemons who has dedicated her career to helping people unlock their full potential and reclaim their power through nonverbal communication. Not only did she offer insights into the nuances of posture, facial expression and even eye movement for conveying a message, but also a valuable lesson on authenticity – that even if you stand in a certain way and say all the right things, in the end, your true self will always show through.
To me, this spoke to the power and necessity of authenticity on a personal level – being true to myself, my beliefs and my values and bringing them forward in my own body language, voice and actions. Authenticity can’t be faked when it is rooted in honesty and genuine emotion.
But what, exactly, do you do to show up more authentically? What is it that shows people that you are true to your own personality, spirit or character? Where’s the proof for that?
At FleishmanHillard, these are the same questions we challenge our clients to answer in order to understand how they show up for employees, customers and other stakeholders, and the impact of authenticity on their reputations.
Being authentic is not based on a single action. To be perceived as authentic, we need to be courageous and take consistent action driven from our innermost and most authentic selves. That we are showing our unfiltered behaviors and that we are speaking or writing with honesty.
Faking it is easy but doing the hard work it takes to live authentically is far more rewarding.
– Aisha L. Hudson, vice president, New York
“The difference between resilience and struggle are perspective.”
ColorComm was an empowering experience especially as a first-time attendee. In corporate rooms often it is common to be one of few Black faces in the room and there I was surrounded by 400 fierce, dynamic and compelling women (in chic, fabulous attire no less)! It was inspirational to heed advice from the likes Kim Goodwin, president of ABC News and Rashida Jones, president of MSNBC (to name a couple) and the various women who have created impactful work in the world we see today.
Through the dozens of panels, each had a takeaway that resonated and has shaped my my career intentions since, but there was a through line in each story that sits with me the most: resilience.
Without resilience and risk, we wouldn’t have beautiful work such as Colors of the World skin tone crayons. I was enlightened by the background story and journey that led to a product that ultimately fosters a greater sense of belonging and acceptance. Because of Mimi Dixon, senior director, Brand Activation and Content at Crayola, the brand was directed to revisit their approach and partner with experts. Now, my children can make art that reflects what they see in the mirror and be recognized – a far cry from the orange color I used during my youth. It took courage for her to speak up and guide them on the right path.
As client counselors, we are not the final decision makers and sometimes it can feel like a struggle especially when impassioned about a topic that resonates with our life experiences. Ultimately, it falls on each person to make sure we persevere as the work we do is equitable and necessary. We must all lead with courage.
– Faith Golden, account supervisor, Chicago
“To tell courageous stories, you must be courageous yourself.”
It takes bold communicators to tell bold stories. During a session about authentic storytelling, one panelist shared this statistic about the influence of a company’s values and brand identity on Gen Z’s purchasing behavior:
Another panelist shared an insight on how to respond to this stat – “To tell courageous stories, you must be courageous yourself. Speak up in the room and challenge things. Encourage disagreement with your teams.”
While this advice can seem tough, it’s key to position us as strategic voices on our teams and uplift diverse and equitable perspectives. It’s equally important for our teams to foster environments where disagreements are welcomed and bold ideas are encouraged to develop authentic communications.
Embracing courageous storytelling and personal courage is not just about keeping up with Gen Z – it’s about shaping our direction to where they’re evolving and ensuring we’re developing our teams with a value for breaking the norm.
– Dasia Jones, senior account executive, Atlanta
“Pressure produces two things; you want more diamonds than farts.”
While the quote I chose is comical, the pressure business leaders are facing is real and increasing. And as counselors who pride ourselves on being able and willing to get into the trenches with our clients and leaders, we’re facing the same challenges, translated for the realities of our industry.
Among the nearly 400 other leaders in attendance at ColorComm, I was reminded that the collective wisdom we have is meant to be shared. Throughout the conference, you could see the bent heads of women coming together, collaborating and commiserating, one-on-one and in small groups. And during sessions, these same faces were openly expressing agreement as panelists and keynote speakers spoke about resilience, ingenuity and steadfastness in the face of difficulty. We needed this event to create a release for that pressure and to strategize on how to make diamonds.
After the conference, I sat in the hotel lobby, decompressing and reading my notes before heading to the airport. The same women who dazzled on stage were accessible in that lobby, taking pictures and exchanging contact information with attendees. The intimacy of ColorComm and the reminder that we create diamonds made the experience all the more powerful for me. I’m grateful.
AARP and FleishmanHillard Take Home Win for Top Public Affairs Campaign at the Ragan PR Daily 2023 Nonprofit Awards
October 6, 2023
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AARP and FleishmanHillard received the award for Top Public Affairs Campaign at the Ragan PR Daily 2023 Nonprofit Awards in New York City. The winning “The Fight for Fair Rx Prices” campaign with our client AARP advocated to make prescription medication more affordable for senior citizens.
The PR Daily Nonprofit Awards are presented by Ragan Communications, an industry leader in providing professional development, training and intelligence to communicators, marketers, HR professionals and business leaders worldwide. The annual awards celebrate the industry’s commitment to bringing awareness and driving results for important causes. Attendees gathered to recognize the storytelling strategies that amplified client’s efforts to make a meaningful impact.
Find out more about the Ragan PR Daily Nonprofit Awards and 2023 winners here: https://fh.pr/ierzl
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With Transatlantic Sustainability Disclosure Regulations on the Horizon, Companies Will Need a Unified Global Strategy Across Policy, Legal, Brand and Reputation
September 27, 2023
By Jane Gimber, Michelle Mulkey and Bob Axelrod
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Setting climate targets without a consistent way to keep companies accountable will not work. This has been the main conclusion that both the EU and U.S. have drawn in recent years, leading to a slew of changes in corporate reporting. In the EU, policymakers have drawn up a new sustainability reporting framework called the Corporate Sustainability Reporting Directive (CSRD) with corresponding sustainability reporting requirements. In the U.S., the Securities and Exchange Commission (SEC) is expected to imminently strengthen its climate disclosure rule, while the California Assembly has recently passed legislation requiring all large companies to disclose scope 1, 2 and 3 greenhouse gas emissions.
This push for increased sustainability disclosures is putting ESG even higher on the priority list for executives. While in the EU, corporates have engaged with the specific requirements that will apply to their sector, several U.S. companies plan to outright sue the SEC for any changes made. More generally, many EU and U.S. companies have made low or zero-carbon pledges, but many don’t yet necessarily have a fully developed plan for how they will get there, making reporting much more complex. A situation that is exacerbated by the nascent state of ESG data collection.
Regardless of the political reception, companies must be aware of the specific changes underway and how the increased disclosures will open a much larger window into their sustainability communication, risk management, marketing and business strategy.
How companies meet this moment matters. Some may enter only into compliance mode and miss the opportunity to communicate effectively. Others may continue boldly without the right substance and step into a different kind of peril. But these do not harness the long-term value of ESG. What companies need now more than ever is the right ESG strategy, which includes a deliberate and unified trajectory for where the company wants to be and how it will get there. The fragmented and parochial approach at the country, function and even agency level has to evolve to a cohesive and connected outlook.
What does the Corporate Sustainability Reporting Directive mean for businesses?
The new CSRD will require all large and EU-listed companies to disclose detailed sustainability-related information. Corporates will have to report against comprehensive and sector-specific ESG impacts, risks and opportunities. This can include revenue linked to certain sectors (e.g., fossil fuels and chemical production) and remuneration policies linked to sustainability matters for board members.
Companies that have their headquarters outside of the EU, but with operations above a certain size in the EU (see thresholds below), will also be required to disclose against the EU’s standards. This could significantly alter the reporting practices of many U.S. companies, given the expected differences in level of detail required between the EU’s standards and the anticipated SEC rule.
The proposed SEC rule will require additional reporting on the governance and oversight processes of climate-related risks by the company board. It is also expected to require companies to disclose whether they have a climate transition plan, and if so, how they intend to reach the specific goals and targets.
How do the Corporate Sustainability Reporting Directive and U.S. climate disclosure frameworks compare?
While both disclosure frameworks will lead to an increased reporting burden for companies operating across the Atlantic, in comparing, it becomes evident that the global impact of the EU framework is much larger.
Even though the U.S. climate disclosure risk framework does apply to foreign registrants, the number of foreign companies that are registered with the SEC is rather small. In contrast, the new CSRD will apply to all third-country undertakings with a net turnover of €150 million in the EU, and either a “large” subsidiary or a branch that generates €40 million net turnover. This means that parent companies with a sufficiently large branch in the EU will be due to report under the CSRD in 2029, a significant extraterritorial reach of EU legislation.
Additionally, while the EU is actively coordinating with the International Sustainability Standards Board (ISSB) to ensure alignment between the EU’s extensive reporting framework and the International Financial Reporting Standards (IFRS) that are used in many other parts of the world, this seems to be less of a concern for the United States.
How can companies navigate the new sustainability and climate disclosures?
There is no doubt that the new reporting rules, especially those entering into force in the EU, will require many global corporates to significantly increase their data collection and disclose more details on their sustainability journey than ever before. This will open up corporates to significantly more scrutiny and judgment than before.
Yet this is only the beginning. The step change in disclosure requirements is opening a window onto what corporates can expect in the coming years on ESG.
FleishmanHillard’s global ESG advisory approach helps corporates to anticipate the shifting ESG sands in a coherent and connected way across policy, legal, brand, communications and reputation:
Preparation: helping organizations understand what is coming up and how to position themselves
Global horizon scanner: identifying relevant sustainability policy trends and their legal implications.
Green authenticity gap: analyzing the alignment between corporate positioning and stakeholder expectations.
Corporate narrative development: advising on globally resonant and locally relevant messages for corporates in any sector to help manage their reputation and positioning.
Execution: helping clients walk the walk
Bringing ESG reports to life: assisting with the production of sustainability reports from concept to conclusion, underpinned by expert knowledge of different global rules and regulations.
Strategic partnership building: advising on external profiles (civil society, ESG board representatives) to help boost corporate presence and positioning.
International event participation: identifying impactful speaking opportunities and advising on a corporate narrative that resonates with the latest ESG developments.
Strategic advisory: ongoing advice and support
Across PA, PR, reputation management and crisis communications based on in-depth expertise of global sustainability trends.
Ensuring a 360-degree approach to sustainability across all corporate functions is essential to a successful business strategy. The sustainability window is being cast wide open, and we can help provide organizations with the clearest perspective.
The European Union, born out of a vision for peace, unity, and prosperity, is now at a pivotal juncture. This transformative phase, marked by environmental, political, and geopolitical challenges, calls for decisive action.