Our dynamic brand marketing team was proud to be a winner at the recent Public Relations Consultants Association Awards for Excellence in PR on behalf of SuperValu’s Whispering Angel Valentine’s Day campaign. […]

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For the first time in the history of this major international award for innovations in communications a communications group from Russia celebrates that many wins. The international jury praised the projects of FleishmanHillard Vanguard and Orta Communications for LUKOIL, Norilsk Nickel, P&G and Viber together with WWF. […]

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FleishmanHillard earned six Telly Awards in 2020 for their video work across several clients. This included one Gold Telly for Meet the Monsters, a scary-sweet take on Krispy Kreme’s 2019 Halloween campaign and a Silver Telly for Great Clips and its partnership with the NHL. The impressive haul also included four Bronze Telly’s for AT&T, Rawlings and other Krispy Kreme campaigns.

The Telly Awards, which “honor excellence in video and television across all screens,” celebrated their 41^st annual awards program in May of this year, with the theme “Telly Award Winners Tell Great Stories.” Each year, they receive over 12,000 entries from across 50 U.S. states and five continents. Telly Award winners are chosen amongst some of the top advertising agencies, television stations, production companies and publishers from around the world and are judged by members of the Telly Awards Judging council, a group of over 200+ working industry professionals.

The winning work from FleishmanHillard included:

Krispy Kreme Doughnuts

Krispy Kreme tapped FleishmanHillard to conceive, create and implement marketing campaigns to drive brand and product awareness and sales while touching and enhancing lives through the joy that is Krispy Kreme. Halloween 2019 through January 2020, animation, motion graphics and video executions anchored three campaigns that netted Telly awards:

• For Halloween, the agency created “The Monster Batch,” a new collection of deliciously mischievous treats brought to life via fun Halloween themed photography and animation. This campaign and asset won a Gold Telly.
• For the Holidays, FleishmanHillard created the best doughnut spokesman – a gingerbread man! Through animated gingerbread people, mouthwatering product photography and a little holiday cheer, it celebrated the Gingerbread Glazed and all-new Gingerbread Filled doughnuts with a fun cast of gingerbread characters (and a special cameo by the big man himself). This campaign and asset won a Bronze Telly.
• In January 2020, FleishmanHillard turned Shaquille O’Neal into America’s “New Year’s Resolution Coach” to introduce Krispy Kreme’s new Minis doughnuts, garnering a Bronze Telly.

Great Clips

Great Clips, the Official Hair Salon of the NHL, teamed up with FleishmanHillard to bring their partnership and first All-Star Game activation to life. During the 2020 NHL All-Star Weekend, the agency sat down with three NHL All-Star players to capture a series of videos highlighting how having a great haircut leads to confidence on the ice and their favorite hockey hair styles throughout NHL history. The video content enabled Great Clips to authentically insert the brand into All-Star Game and weekend conversations, and engage with fans around a hotly debated topic among NHL circles – #HockeyHair.

Rawlings

The Rawlings Gold Glove awards ceremony recognizes the best defenders in the game – The Finest in the Field. The award itself is considered one of the most recognizable and prestigious awards in not only Major League Baseball, but all professional sports. FleishmanHillard partnered with Rawlings to develop the opening event video to showcase the significance of the award and provide a dramatic and emotional charge to the opening of the award ceremony.

AT&T

To strengthen its overall disability inclusion message, AT&T partnered with FleishmanHillard to create a new Accessibility website and accompanying foundational video to educate, inform and illustrate the many ways AT&T helps provide access for all. The “Let’s Connect” video introduced a point-of-view shared through the lens of a few of its executive champions, and communicates AT&T’s corporate mission, passion and commitment to inclusionary efforts.

ST. LOUIS, April 13, 2020 — FleishmanHillard earned four shortlist nods at the Silver Anvils 2020, presented by Public Relations Society of America (PRSA). The global public relations and marketing agency received finalist nominations for work on behalf of clients.

The Silver Anvil Awards are viewed as one of the most esteemed awards programs in the public relations and communications industries. Since its founding in 1944, the annual awards program celebrates outstanding public relations campaigns that feature strong research, planning, execution and evaluation.

• “Not One Type” (Content Marketing, Consumer Services)
• “Not One Type” (Influencer Marketing Program to Expand Awareness, Macro-Influencers)
• Iowa Economic Development Authority with LS2group, “From Corn to Cultured – Reshaping Perceptions of Iowa” (Integrated Communications, Government)
• Iowa Economic Development Authority with LS2group, “From Corn to Cultured – Reshaping Perceptions of Iowa” (Marketing, Consumer Services, Travel and Tourism/Hospitality)

Winners were scheduled to be announced at an awards dinner in New York City on June 4; however, the ceremony has been postponed due to the coronavirus pandemic. The rescheduled ceremony will be announced at a later date here.

ST. LOUIS, April 13, 2020 — FleishmanHillard has been named a finalist for the North America Large Agencies of the Year presented by PRovoke Media. The 2020 North American Agency of the Year Awards recognize the best public relations firms across specific sizes and disciplines.

The global public relations and marketing agency earned its finalist nod due to excellent client offerings and longstanding partners, a strong business development performance, growth across its TRUE Global Intelligence practice and steadfast commitment to agency culture and FH Perspectives.

With more than 150 agency submissions, finalists were chosen by a traditional written submission and virtual meetings with agency leaders and Paul Holmes.

In addition to the Large Agencies of the Year finalist selection, FleishmanHillard received five 2020 North American SABRE Awards shortlist nods. Read more about the firm’s shortlist nominations for agency and client campaigns here.

Winners for both the North American Agency of the Year Awards and SABRE Awards North America will be announced during a virtual ceremony in May 2020. Event details will be announced here.

See the complete list of North America PR Agencies of the Year finalists on PRovoke Media.

ST. LOUIS, April 7, 2020 — FleishmanHillard earned four finalist nods at the SABRE Awards EMEA 2020, presented by PRovoke Media. The global public relations and marketing agency received shortlist nominations for work on behalf of clients, O2 Czech Republic, Procter & Gamble (P&G) and Viber.

PRovoke Media’s EMEA SABRE Awards program rewards campaigns that demonstrate notable success in branding, reputation and engagement. Each entry is reviewed by a jury of industry leaders and shortlisted campaigns are chosen from more than 400 submissions.

• O2 Czech Republic, “Telephone Booths Ring for Democracy” (Experiential, Guerrilla Marketing)
• O2 Czech Republic, “Czech Children in Cyber World (Caught in the Net of Online Risk)”  (Technology, Telecommunications)
• Procter & Gamble (P&G), “Always Manifest of Self-Confidence” (Specialist Audience, Marketing to Women)
• Viber and WWF, “Viber and WWF: Saving Siberian Tiger” (Technology: Software & Services)

Winners were originally scheduled to be announced at an awards dinner in Paris on May 28; however, the ceremony has been canceled due to the coronavirus. PRovoke Media is exploring other options for an awards dinner, including a virtual ceremony. More information will be announced at a later date here.

View the complete list of finalists on Provoke Media.