Navigating China’s new cross-border data transfer rules and responding to cyber and data incidents
September 6, 2022
By Cannan Wong
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Recently introduced personal information protection and cross border transfer laws and measures in China are creating uncertainties and new challenges for international and China based corporates who need to process China related data or handle cross border data transfers. Businesses need to continue to look for ways to navigate the new legal, compliance and infrastructure […]
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We were there, too. For the first time ever, FleishmanHillard sponsored the premier multiday conference for journalism and communications professionals to explore media education, career development and advancement, and networking and industry innovation.
And for this occasion, what happens in Vegas doesn’t stay in Vegas. Here were our highlights:
Discussing “How Journalists and PR Pros Can Work Together to Catalyze Equity and Change” at our panel
Francesca “Fran” Weems, senior vice president, director of diversity, equity and inclusion and global lead of the Race & Culture team (an offering of True MOSAIC, our DE&I communications practice), moderated the discussion with our esteemed panel, which included: Daniela Velázquez, vice president, Corporate Reputation and a leader on both the True MOSAIC and Race & Culture teams at FleishmanHillard; Russell Contreras, Race and Justice reporter at Axios; Erin Texeira, senior editor, Local Journalism Initiative at FRONTLINE; and Jared Council, senior editor at For(bes) The Culture.
The panel explored the role organizations play as changemakers. As we’ve seen in our True MOSAIC practice counseling clients, consumers are still frustrated with the lack of social progress and looking for company “receipts” around justice and equity. Journalists have the role of telling these stories, but as PR practitioners who center on DE&I, we know that there is an opportunity to work together to evolve the conversation, push for greater transparency and create lasting transformation.
Recruiting and Retaining the Best Diverse Talent
As FleishmanHillard continues its journey to become the most inclusive agency in the world, we know it’s important to follow the wisdom of the hip-hop artist Migos and “walk it like I talk it.” We must not just speak about the importance of DE&I but invest ourselves and our resources to integrate DE&I into the nervous system of our business and make it intrinsic to our work.
To reach our ambition, we have to recruit, grow and retain diverse talent. That’s exactly why Kelly Cheung, senior recruiting specialist, and Janel O’Brien, talent development manager, were on-site at our FleishmanHillard booth. They shared more about our commitment to DE&I, our client work on True MOSAIC, as well as our internship and Alfred Fleishman Diversity Fellowship opportunities.
Uncovering What DE&I Reporters are Thinking
Newsrooms are grappling with calling out companies/governments while dealing with their own DE&I issues. Reporters who cover the race/culture beats in newsrooms and who are working to hold other organizations and governments accountable also grapple with knowing their newsrooms are battling the same issues.
Communicators have a real opportunity to make the world more equitable. For both journalists and PR professionals, there was a clear focus on catalyzing change by reaching internal and external audiences. There is a shared resentment that newsrooms and agencies have been too slow to diversify while knowing that to be able to tell impactful stories, you have to have teams that look more like the world in which we live and operate.
You cannot hire your way out of DE&I issues. You have to create a culture of inclusion to retain and grow top talent.
Race should be a basic competency for all journalists and communications pros. We must all understand the role of race and ethnicity in order to inform more nuanced and inclusive storytelling.
Ensure you are making DE&I a movement vs. a marketing moment: Some reporters have found that there are more efforts tied to marketing DE&I than actually making real investments. For example, a company may give $50,000 to an HBCU, but spend $500,000 on marketing it. So, that begs the question are they there for change or credit? Reporters want to know about the issues, the roadblocks and if companies are willing to fall on swords in terms of their lack of progress given so many companies are not where they need to be. Reporters aren’t here to celebrate wins but to spotlight items that are working that may be scaled across various industries.
Gen Z is looking for levels of authenticity never seen before. Gen Z is aware of their power and have a voice. They are calling out companies for their lack of authenticity and holding them accountable on social media as it relates to racial and social injustice. This is forcing companies to reconsider how they operate and speak out on issues (see related info in FleishmanHillard’s 2021 Authenticity Gap).
As an agency, we look forward to continuing to support organizations that advocate for diverse communicators and grow our commitment to, and investment in, diversity, equity and inclusion.
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FH Ireland’s Head of Creative Strategy Brian Melarkey joined P&G’s Global Head of Communications Damon Jones on a panel discussion at Cannes Lions Festival of Creativity
July 26, 2022
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FH Ireland’s Head of Creative Strategy Brian Melarkey joined P&G’s Global Head of Communications Damon Jones on a panel discussion at Cannes Lions Festival of Creativity. Find out what they discussed in this article from PRovoke Media – click here
Welcome to your daily debrief from Cannes Lions 2022 Each day we’ll be sharing a round-up of the best content from the Cannes Lions festival Things you need to know from Day 2 of the Cannes Lions International Festival of Creativity 2022 Cannes Lions Day 2 awarded creativity within the Industry Craft, Digital Craft, Film […]
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Welcome to your daily debrief from Cannes Lions 2022 Each day we’ll be sharing a round-up of the best content from the Cannes Lions festival Things you need to know from Day 1 of the Cannes Lions International Festival of Creativity 2022 It’s back! One of the world’s biggest celebrations of creativity. And we kicked […]
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Memoirs of Money20/20 Europe: Fintech trends and topics to watch
June 16, 2022
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Gemma Lingham, director and head of fintech UK To anyone reading this that attended Money20/20 Europe, I’m sure you’ll agree, that it wasn’t short of magical. The buzz in the Rai, Amsterdam was palpable and you could sense the excitement from everyone in the fintech industry at being back together in full force. And for […]
Shareholder activism is on the rise in the Asia-Pacific region. CEOs and executives must be prepared to communicate frequently and effectively with key stakeholders on managing activist shareholders.
During this webinar, FleishmanHillard in Hong Kong’s Patrick Yu, general manager, senior vice president and senior partner, will facilitate the conversation with FleishmanHillard in Korea’s Yvonne Park, president; VOX Global Japan’s Akihiro Nojiri, president; OPRG Singapore’s Swyn Evans, senior vice president; Georgeson’s Cas Sydorowitz, chief executive officer and S&P Global Market Intelligence’s Edward Soon, head of issuer solutions, Asia Pacific. Together, they will evaluate trends and best practices in shareholder activism, why transparent communication is essential for successful partnerships and more.
Mobile World Congress 2022: Setting the Tone for the Year Ahead
March 18, 2022
By Melanie Dias
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Mobile World Congress (MWC) was back in 2022 with the latest smartphones, tablets, wearables, home internet solutions and more. While the organizers were highly mindful of world events – including serious concerns over new COVID-19 variants and Russia’s invasion of Ukraine – they did celebrate “a vibrant and dynamic edition” of the annual congress.
The overarching theme of “Connectivity Unleashed” showcased the power of mobile technology in our everyday lives and explored the ground-breaking technologies that will shape industry and society.
Five key trends from Mobile World Congress for the year ahead include:
5G: Conversation revolved around the profound effect 5G will have on everything that surrounds us in this new era of connectivity. There were several announcements around the opportunities that private 5G networks will provide to speed digital change across the public and private sectors and power the Internet of Things. The expansion of 5G technology was covered in the likes of CRN, TechRepublic and ZDNet. While the 5G race is nothing new, it’s clear the share of voice competition is heating up and will continue throughout 2022.
Open Radio Access Network (Open RAN): As anticipated, Open RAN – the term for industry-wide interface standards that allow RAN equipment and software from different vendors to communicate – was a focus of much discussion around the solutions that are available now and tomorrow to support 5G deployment and the future of 6G. There were nearly four dozen demos of Open RAN implementations at MWC 2022, roughly half of them live on-site. Open RAN was covered by publications including Silicon Republic, TechRadar Pro and Light Reading. This is a natural build on the 5G story, so we anticipate coverage to continue this year.
Metaverse: Predictably, the metaverse was another recurring theme referenced by a large percentage of companies at MWC 2022. Concepts around the metaverse were presented, while discussion focused on what it means, its impact on user experience and services and how it will present new challenges for operators in terms of how they fit into the value chain. Extended reality headsets and the underlying enabling technology also made a splash at MWC 2022, as companies continue to invest in metaverse-ready tech. Coverage on the meaning of the metaverse for the mobile industry was included in CNBC, Data Center Dynamics and Fierce Wireless. This conversation is just beginning – we anticipate spanning industries, sectors and geographies as real research, development and deployment heats up in 2022 and beyond.
Customer experience: Numerous panel and keynote sessions emphasized the importance of providing customers and partners with real-time data perspectives and support. Matt McRoberts, SVP of global alliances at Braze, spoke on the importance of having a customer-centric approach while adopting automated tools. Many speakers specifically underlined the importance of using technology for humanitarian efforts, considering the current invasion of Ukraine. MWC 2022 coverage in this context was included in Mobile World Live, CNBC and Forbes. This is another theme that transcends technology, as topics like CSR and ESG are becoming increasingly important at all levels of business and customer interactions.
Artificial Intelligence (AI): Several keynotes and sessions highlighted how AI requires more transparency and reliability as it continues to play a key role in how companies adopt new technology and integrate it across platforms. Ricardo Baeza, director of research at the Institute of Experiential AI at Northeastern University, warned that AI developers must avoid biases that could arise when designing algorithms. Other topics ranged from how AI would help tackle climate change to how it would shape the future of work. AI coverage from MWC 2022 included TelecomTV, Data Center Dynamics and Mobile News. While AI is not a new topic, how we deploy it is. We’ll definitely be watching this space in 2022.
According to the organizers, there were more than 1,900 exhibitors, sponsors and partners, and more than 1,000 speakers – 97% in-person and 36% women. There were also more than 1,600 international journalists. While many reporters were eager to be back in-person for MWC 2022, in-person media attendance was not as high as it has been in previous years. Policymakers, industry leaders and the international community united in the belief that greater partnership and collaboration are vital to make digital inclusion a reality. Social chatter was generally positive and highlighted the experience of attending the conference in-person versus virtually, as well as the technology and discussions that took center stage at the event.
However, the Russian invasion of Ukraine was also a painful reminder of how critical technology companies are in times of conflict, from facilitating communication with loved ones to addressing humanitarian needs. In the words of Vodafone’s CEO, Nick Reed, said, “With the backdrop of the Ukraine war, it’s a conference like this that reminds me of the importance of global sectors and communities like ours working together to advance society”.
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During the event, Adrianne Smith, chief diversity and inclusion officer, will kick off the webinar with an overview of the agency and our 2022 DE&I plans. Aubrei Hayes, senior specialist, Talent Development, will facilitate the conversation with Kathryn Chappell, senior vice president and partner; Courtney Quaye, senior vice president and partner; Pritni Sandhu, vice president and Morgan Thompson, account executive. Together, they will discuss their career journeys in lifestyle and sports PR, how creativity plays an important role in the work they produce for clients and more.
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