Our new solutions suite designed by and for communications professionals builds on Omnicom’s agentic AI platform, Omni, by integrating institutional communications knowledge with advanced audience data and technology capabilities. FH Fusion gives every FleishmanHillard counselor and team the ability to create real-time, agentic AI solutions that deliver sharper insights, more precise activations and stronger business outcomes—no engineers required.

FleishmanHillard today launched FH Fusion, a first-of-its-kind communications solution suite that puts the full range of AI models, institutional knowledge and a proprietary data toolset directly into the hands of communications professionals. Unlike tech-first applications built by developers, FH Fusion was created by—and for—counselors, enabling them to design and deploy real-time solutions backed by Omnicom’s secure, scalable intelligence layer.

Already in use by more than 1,000 FleishmanHillard strategists, FH Fusion reduces ramp-up time, accelerates delivery and improves outcomes across crisis, stakeholder messaging, media intelligence and brand strategy.

“FH Fusion closes the innovation gap—the distance between what communicators envision and what most tools actually enable,” said Ephraim Cohen, global head of data and digital. “It gives every strategist the power to turn expertise into action, combining insight, data and AI to build exactly the solution they need. We designed it so communicators can move at the speed of their ideas, with technology that’s trained to think the way they do about how people react, how issues evolve and how strategy needs to shift in real time.”

A Peek Inside: How FH Fusion Works

Today’s communicators don’t just need insights. They need infrastructure. FH Fusion leverages Omnicom’s industry-leading investments in AI and data to bring together four critical components – data, generative AI, knowledge bases and subject matter expertise in building custom agentic solutions for each client. FH Fusion combines:

🔗 A full range of AI models and agentic AI technology – Omni’s AI layer enables users to create custom, multi-agent workflows from a full range of generative AI modes.

📊 Industry leading data stack – The data layer of FH Fusion combines Omnicom’s collective data-driven intelligence across audience and commerce inputs from Omni and Flywheel, with corporate and consumer media, influencer, and other critical communications data from OPRG and FleishmanHillard.

📚 FleishmanHillard’s institutional knowledge – FleishmanHillard’s considerable institutional knowledge and collection of proven, proprietary methodologies are being organized into a growing library of knowledge bases accessible to any agent.

🧠 Subject matter experts trained in developing agentic AI solutions – Solutions are built not by engineers, but by FH counselors trained in creating AI agents, resulting in agentic solutions with communications expertise at the core.

A Smarter Model for the Future of Communications

FH Fusion is already being used by FleishmanHillard subject matter experts to build client solutions across three capability areas—each one modular, extensible and designed to integrate seamlessly with existing client workflows. The tools below are just a few of the expert-built components being combined to create end-to-end, outcome-driven solutions.

1. Predictive Audience Intelligence with Synthetic Audiences

Solutions include SAGE (Strategic Audience Generation Engine) that simulates how key stakeholder groups—from policymakers to employees—respond to messaging, content or positioning. Using AI-modeled virtual audiences built on deidentified and aggregated behavioral and attitudinal data, teams can test multiple approaches, identify what resonates and refine strategy before going live.

As AI becomes the new filter for information, SAGE helps communicators shape how messages are interpreted before they’re summarized, surfaced or amplified by algorithms. In a recent pilot, SAGE uncovered shifts around trust and transformation, informing a Fortune 100 client’s rollout across six markets.

2.  Storytelling and Strategic Alignment

Solutions include the Connectivity Diagnostic Agent that analyzes how a brand’s story aligns with shifting cultural, regulatory and reputational forces. Trained by messaging experts, it goes beyond keyword scans to reveal strategic misalignment—helping teams fine-tune positioning before small gaps become larger problems. The Communications Function Builder helps leaders optimize team structure and workflows using benchmarking and best practices—turning institutional knowledge into scalable systems.

3. Crisis Management and Corporate Communications

Solutions include Risk Radar that flags reputational, legal and operational vulnerabilities using AI trained by FleishmanHillard’s crisis experts. It filters out noise and false positives, helping teams identify and respond to meaningful risks early, serving as a calibrated early warning system built for decision-making rather than a cry-wolf dashboard.

These solutions build on FleishmanHillard’s long-standing commitment to democratizing access to data—now extended through new forms of intelligence, including curated knowledge bases (KBs), scenario-trained agents and secure, segmented workspaces that adapt to each client’s needs. FH Fusion is powered by a flexible intelligence layer that enables any employee to build multi-agent workflows tailored to real-world communications challenges, drawing from a full range of top-performing AI models. FH Fusion also taps into the depth of Omnicom’s data ecosystem, combining audience and cultural intelligence from Omni, commerce insights from Flywheel, and integrated streams of media, social, influence, and business signals—calibrated for strategic communications.

“Too many tools treat communications like an engineering problem. FH Fusion starts from a different premise: strategy is a human discipline,” said Cohen, who will host the FH Fusion Summit in September featuring live builds, cross-functional demos and client use cases. “We’ve spent years expanding data fluency across the agency—and now we’re applying that same model to AI. We’re training every FHer to be a builder, not just a user. Communications expertise alone isn’t enough anymore. What we need is that expertise plus deep data fluency—and the ability to train AI agents just like we train people. That’s the real shift with FH Fusion.”

Disclosure: This post was developed in collaboration with a custom agent trained for the communications industry—guided by FleishmanHillard counselors and built using Claude 3.5 Sonnet, one of seven major models FH Fusion can switch between on the fly. It drew from a curated knowledge base of communications research to focus on the capabilities clients care most about right now. Want to see what else it can do? Let’s talk.